Sword and the Script

FEBRUARY 20, 2024

” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? What exactly is that? See our services.

Report 105

Report Publicity Marketing Pitching 105

Ishmael's Corner

JANUARY 6, 2015

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Of course, millions of blogs already existed when Google published its China post. In short, blogging wasn’t for serious stuff. Not at a press event. Not in a news release.

Corporate 60

Corporate Blogging Google Communications 60

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. What it means for marketers: Bloggers are “pay for play,” and the more popular the blog, the more you’ll pay.

Media Relations 232

Media Relations Marketing Media Fashion 232

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Joking aside, I have written about this topic in the past.

Blogging 56

Blogging Strategy Resources Social Media 56

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Of course, many of those texting, tweeting, messaging, blogging, etc., Language and usage always have been evolving.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Joking aside, I have written about this topic in the past.

Blogging 40

Blogging Strategy Resources Writing 40

Sword and the Script

SEPTEMBER 1, 2020

At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. What do you think of the layout and navigation?

Internal 147

Internal International Tools Software 147

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. So, whenever I saw an enforcement issue in the news that had similarities to my own conduct, I would blog about it. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

JANUARY 2, 2020

I still remember my first blog post. I started with a blog because at the time I was in a job that just wasn’t challenging me. In the meantime, I wanted to write. The blog was a spot for me to rant. I blogged more often. But, it was really all relegated to two channels–my blog and Twitter.

Social Media 78

Social Media Media LinkedIn Instagram 78

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Actually, they don’t spend a lot of time writing up studies at all.

Digital PR 160

Digital PR Film Instagram Writing 160

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals. PR Resource: How To Write a 1-Page Strategy Keep it clean. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

SEPTEMBER 13, 2019

I found the debates between Dr Jon White and I in 2013 difficult but they pushed me to listen, learn and ultimately made me a better President. The candidates have exchanged views via CommsCamp , PRMoment , PRWeek , blogs and Twitter as follows. Drop joining fees and give incentives for those on lower incomes to help diversity.

Transportation 60

Transportation Groups Training Twitter 60

PR 20/20

MAY 22, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. As seen in this PR 20/20 blog post , patchwriting isn’t full-on plagiarism. And it’s easy to doublethink our way into believing that patchwriting is good writing. Write out your value proposition if necessary.

Content Marketing 79

Content Marketing Writing Tools eBook 79

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. These authors were blogging all the latest information. Truthfully.

Digg 104

Digg SEO System Reddit 104

Melissa Agnes

AUGUST 14, 2014

For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time. For this, there were some interesting studies and I’ve invited these scholars to share their results with all of us here on The Crisis Intelligence Blog.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round.

Technology 81

Technology Company Analytics Writing 81

Polaris

FEBRUARY 11, 2015

On Martin Luther King Day, a racist Twitter troll harassed Seattle-based Ijeoma Oluo who writes about race, feminism and the arts. When she voiced her opinions about rape jokes (in what she calls The Great Rape Joke Kerfuffle of 2013), she became the target of “a constant barrage of abuse.” And she is no stranger to online trolls.

Policies 100

Policies Construction Twitter Writing 100

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. When she’s not writing you can find her at music festivals, hiking or snowboarding. Steve Farnsworth.

Twitter 77

Twitter Radio Social Media Print 77

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. D’uh!

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Melissa Agnes

APRIL 16, 2014

A note about HIPAA: The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is essentially medical privacy legislation that, for purposes of this blog, prevents physicians from discussing patients and information about their health. According to Software Advice ‘s 2013 survey of more than 4,500 U.S.

Reputation 199

Reputation Privacy Software Insurance 199

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. On their website , WINx writes: “This is not your normal law enforcement training event filled with long and often boring presentations.

Crisis 100

Crisis Crisis Management Video Conference 100

Waxing UnLyrical

JANUARY 13, 2014

Invisible’ in 2013 – outside looking in. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014. Why: Like many of us, Sandra Fernandez admits that she is not a big fan of writing out goals or resolutions.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. 2 – Write in the moment!

Blogging 133

Blogging Analytics Meeting Writing 133

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. For a fee, the publication will write stories for companies to distribute on the platforms of their choice. Might Fortune write content for Johnson & Johnson to be published on The Huffington Post?

Industry 60

Industry Storytelling Journalism Corporate 60

Communications Conversations

DECEMBER 8, 2022

Her start : Writing intern, Ronald McDonald House Charities. Other leadership roles : Maggie was the editor of the LOL/OMG blog as part of l’etoile Magazine from 2013-2015, giving her insight into social media and allowing her to hone her writing skills. Maggie Lamaack. An interesting career twist. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Critical Mention

JUNE 29, 2018

Just a day after the end of the Boston Marathon in 2013, Adidas sent out an email campaign to promote a clothing line developed in partnership with the Boston Athletic Association and the marathon itself. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Crisis 68

Crisis Customer Service Financial Video 68

wiredPRworks

NOVEMBER 15, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy Marketing Social Media Internal 40

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat. Tuesday, Jan.

Measurement 86

Measurement Case Study Twitter Google 86

Solo PR Pro

NOVEMBER 15, 2016

The blog is dead, long live social media! Boston: Pearson, 2013. From cave writing to messengers riding on horseback we continue to change how we communicate. The press release is dead! Out with social media, in with mobile! Virtual reality will replace everything! and Bey-Ling Sha.

Communications 40

Communications Newspapers Television Radio 40

PR Conversations

OCTOBER 19, 2014

We have always been proud to have the support of Toni Muzi Falconi whose original blog became PR Conversations, and he then passed the editorship to Judy Gombita, Markus Pirchner and myself. I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English.

Automotive 97

Automotive eBook Exercises Writing 97

wiredPRworks

JUNE 17, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy LinkedIn Social Media Reputation 40