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Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Write “vertically.” A successful outcome?

Blogging 136
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SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. It should be taught along with writing, in all PR classes.

Reddit 100
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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108
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Skills Entry-Level PR Hires Should Have

Journalistics

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100
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Five Questions about Newsjacking with David Meerman Scott

David PR Group

This mandate should give select frontline staff the freedom and flexibility to write a blog post or send a media alert when the time is right. For example, on September 11, 2013, AT&T tweeted an image of a smartphone taking a photo of the site of the World Trade Center in an attempt to generate interest in the AT&T brand.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? It is simple: participants first write their ideas without discussion on Post-it notes. Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post.

How To 60