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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes.

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How to Write a News Release in 2020 | Business Wire Blog

Business Wire

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

Blogging 314
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The Joy of Coverage: Tips for Writing Your Holiday News Release | Business Wire Blog

Business Wire

Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. public relations

Blogging 236
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From Writing Quotes to Media Relations Insights to Combating Disinformation to Enhancing the Reader Experience: Business Wire’s Top 10 Blog Posts of Q2 2021 | Business Wire Blog

Business Wire

The reader experience dominated our popular blog posts for the second quarter of 2021. Business Wire’s top 10 most widely read and shared blog posts for Q2 2021 are featured here.

Blogging 210
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I Wanted to See if AI Could Write My Blog Post. Here’s What I Found.

Contently

What does that mean for the content marketers so many businesses currently employ to develop their brand assets, blog posts, social messages, and more? I shortened it to fit within Jasper’s character limits for its commands and then asked it to compose the full blog using the outline.

Writing 71
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From 60 Years of Innovation to Writing and Editing a Release to Working with Global Reporters to Trade Show Pitching Tips: Business Wire’s Most Popular Blogs of Q4 2021 | Business Wire Blog

Business Wire

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

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From Chinese to English: 7 Interlingual Communication Tips for Writing a Press Release | Business Wire Blog

Business Wire

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.

Blogging 195
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Blogging Tips for PR Pros

Deirdre Breakenridge

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

Blogging 231
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7 Headline Writing Tips for Your Digital Content

Cision

So follow these tips the next time you’re writing a headline. Media BlogYour headline is the first (and sometimes only) thing a reader sees.

Writing 292
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The Top-8 Writing Tips for 2022

PRSay

If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process.

Writing 163
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6 Writing Habits to Adopt in 2020

Cision

Aim to set small writing habits in 2020 and see big results. Media Blog

Writing 241
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Unleash your PR writing

Prakkypedia

If you love writing, you may find that this profession is ‘write’ for you (sorry, that pun just would not go away). Not all PR practitioners specialise in writing, of course, or even enjoy it. Of course, writing is not always easy. PR comes in many forms.

Writing 124
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How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.

Writing 131
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How to write a blog post

Public Relations Sydney

If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. Blogs are the best way of demonstrating your expertise online, controlling your message and building your reputation. The power of a blog is that when you are blogging, you are […]. The post How to write a blog post appeared first on Public Relations Sydney. Blog tips business blog how to write a blog post

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Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Rather than relying on the PR and communications team to produce content you can enable real experts to write it.

Blogging 116
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Blog Contest Winner: Implementing FEEL in the Workplace

Deirdre Breakenridge

A Guest Post By Haley Epping, Masters Student At American University, FEEL Blog Post Winner. It may be hard for people to write it down publicly, so an alternative could be to encourage them to write it on their personal computer.

Blogging 233
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Why and how: Writing great business copy

PR Daily

To get to the heart of the matter, write like a journalist. As an organizing principle for most professional writing, the 5Ws and 1H are essential. But it’s also a solid piece of business writing with spot-on news hooks. Jill O’Mahony Stewart is a writing teacher and coach.

Writing 125
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A Simple Formula for Writing Blog Posts in 8 Painless Steps

Polaris

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. According to research , the more your business blogs, the more visitors you’ll attract to your site … and the more possibilities there are of generating leads and customers. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners.

Blogging 182
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Editing Your Press Release: 9 Tips for Getting it Right | Business Wire Blog

Business Wire

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing.

Blogging 247
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Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on creating content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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3 easy tips for writing the best blog post ever

Axia PR

How to get more leads and increase conversion through blogging. Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy. When you write new blog posts, you update your company’s website. SEO Blog Owned media

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Timeless writing lessons from ‘Sesame Street’

PR Daily

RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ]. Sue Horner is president of Get It Write. Read more of Sue’s work on the The Red Jacket Diaries blog. The post Timeless writing lessons from ‘Sesame Street’ appeared first on PR Daily.

Writing 170
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Why PR pros should write in AP style

PR Daily

Still, we read a lot of writing from PR pros every day and find that AP style is followed sporadically at best. 28 for Ragan’s Internal Writing Workshop ]. Less formal (but still popular) blogs or social media influencers might not use any style guide save their own whims.

Writing 142
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We asked ChatGPT to write an article and a press release. This is what happened.

PR Daily

Everyone is talking about ChatGPT , a free, open-source AI tool that allows you to use natural language chat with a friendly robot who will find information for you, write content and more. Writing an article. Writing a press release. Writer’s Passport Writing & Editing

Writing 156
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I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt

Ishmael's Corner

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Blogging 118
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The 13 Most Popular Blog posts on Sword and the Script in 2022

Sword and the Script

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and.

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What Is a CTA and How Do You Write One?

PR Fuel

Did you know that, according to Hubspot, when you use CTAs as anchor text in blogs, you can potentially increase your conversion rates by up to 121%? Read More The post What Is a CTA and How Do You Write One? Blog Marketing

Writing 82
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The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.

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Writing Inspiration Roundup: Our Top Writing Posts of 2015

Marketwired

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Top PR Blogs You Should Be Reading . Here is our hand-picked list of the PR blogs you should be reading now. How to Write a Feature Press Release.

Writing 117
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From 2021 PR Trends to Diversity in Hiring to International PR: Business Wire’s 10 Most Sought-After Blog Posts (Q1 2021) | Business Wire Blog

Business Wire

Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here.

Blogging 195
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3 Ps to Enhance Your Pitch Writing

Stern + Associates

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult.

Writing 62
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AP Style Rules to Remember for Your Writing

Cision

Media BlogIn our latest quarterly roundup of AP Style reminders, we cover back-to-school terms, travel terminology, and more.

Travel 182
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40+ Blogs Marketers Should Be Following

PR 20/20

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Disclaimer: We love other blogs, too.

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13 timeless writing reminders

PR Daily

Writing doesn’t come easily for many people, but it’s a crucial skill to master in business—and in life. Strong writing skills will serve you well throughout your career. Here are 13 writing tips to remember, no matter the audience: 1. Write short sentences and paragraphs.

Writing 112
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Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing.

Blogging 116
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10 of Our Favorite Posts Published on the Solo PR Pro Blog in 2022

Solo PR Pro

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. What topics would you like to see us cover on the blog in 2023? Hello 2023!

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4 Steps To Improve Your PR Writing

PReview: A Blog by NewsVoir

Writing a clean copy for successful Public Relation campaigns is very important to attract journalists as well as readers these days. The post 4 Steps To Improve Your PR Writing appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

Writing 71
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Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. And no matter how well you write, there’s always room for improvement.

Writing 223
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Just Write

Waxing UnLyrical

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008. ” Many of them had been blogging for years, and weren’t shy of telling you so. Just write. To just write. And just write.

Writing 84
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Binge Blogging: 30 Blog Posts in 30 Days

Polaris

What is binge blogging? Similar to binge watching, binge blogging is the practice of blogging more frequently than usual for a period of time. When I explained I was going to heavy up my blogging to a new acquaintance I met at a networking event, he asked if I was planning to post 3 or 4 times daily. If you’re blogging once a week, a binge could be posting 3 to 4 times a week for a month. My binge is a blog post a day for the next 30 days.

Blogging 144