Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

How to write a blog post

Public Relations Sydney

If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. Blogs are the best way of demonstrating your expertise online, controlling your message and building your reputation.

Trending Sources

Just Write

Waxing UnLyrical

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. ” Many of them had been blogging for years, and weren’t shy of telling you so. Just write.

A Simple Formula for Writing Blog Posts in 8 Painless Steps

Polaris

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. The topic for this post was “business blogging.”

Writing Inspiration Roundup: Our Top Writing Posts of 2015

Marketwired

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. Top PR Blogs You Should Be Reading . How to Write a Feature Press Release.

Six Quick Tips for Writing Short Blog Posts

Journalistics

Some people give me a hard time about how long my blog posts are (you know who you are). It’s not that I don’t know how to write short posts, it’s just not my preferred style. If I decide to write a 500-word post about how to write shorter blog posts, I can do it.

8 Tips to Attract Your Readers with Engaging Blog Posts

PR in Your Pajamas

Everyone seems to be blogging nowadays! How do you make your blog posts stand out? There is nothing to writing. From the first part of the quote, you get the impression that writing is easy. Are you wondering how you can get more people to read your blog posts?”

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us.

5 Ways to Get More Blog Reads With Social Media

Cision

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks.

A Ten-Minute Blog Post

Rock the Status Quo

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following.

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging

Cision

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. Here are a few strategies to help you maximize your guest blogging efforts.

How to Write News Release Headlines Reporters Love

Business Wire

The key to writing a good news release headline is to be both compelling and informative. While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise.

Writing great PR objectives

PR in High Definition

The post Writing great PR objectives appeared first on Firefly Communications. September is around the corner, which for many of you means it’s almost that time of the year to review 2015 and plan PR for 2016. How’s the year going? What are the challenges?

9 common writing puzzlers

PR Daily

Competent writing is essential for any professional communicator. Choosing between affect and effect can be scary,” writes Vocabulary.com. When you are saying that one thing belongs to another, you use a part ,” writes Odyssey.

Why Your Writing Sucks: Business Writing Skills for the Digital Age [Book Review]

Polaris

When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing. 1 Four reasons your writing sucks.

Study: The perfect blog post length—and how long it should take to write

PR Daily

If you're looking for short, easy answers to some common blogging questions, here you go: How long should a blog post be? How long should you take to write a blog post? How often should you publish blog posts? How long should a blog post be?

We’re Serious About “Write Good Content”

Cision

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. That means original research, stellar writing and new platforms and models of content. If your competition blogs, do podcasts.

5 steps to writing guest blog posts

PR Daily

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material.

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How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.

15 Blog Headlines That Don’t Suck

Waxing UnLyrical

If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” Even if it’s from a blog(ger) I know and respect. I confess.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. A survey by Orbit Media Studios says that bloggers spend more time creating blog posts, with the average post taking about two and a half hours to write.

Best Blogging Tips For PR Professionals

ImPRessions - Crenshaw Communications

Because writing is such an integral part of public relations , those in the field often make terrific bloggers. But good, crisp writing is only part of what makes a blog well-read and shareable. Do blog with a purpose. Do follow some basic blogging rules.

Blogging Upstream

Waxing UnLyrical

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.

How to Attract Top-Tier Guest Bloggers to Your Blog

Cision

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.

10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. Writing for your boss rather than your audience. Whether it’s a press release, a feature article, or a blog post, begin with your audience in mind.

7 steps to better PR writing

PR Daily

Writing is often the linchpin of successful public relations campaigns. PR writing differs from newspaper copy or novel prose, but basic principles of writing prevail. Here’s how to improve your PR writing: 1. Immerse yourself in great writing. Keep writing.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.

8 common blog missteps

PR Daily

The most common question for PR pros and content marketers creating a blog is a simple one: How do I get started? The simple answer is to start writing—now. Take, for example, the mistake of not adding online sharing buttons to your blog.

4 Paths to Uninterrupted Writing Time

PR News

Reading and writing for uninterrupted stretches of time—and I consider five minutes to be an uninterrupted stretch of time—now seems like a rare, precious gift. The post 4 Paths to Uninterrupted Writing Time appeared first on PR News Blog.

Tips for writing cleaner social media copy

PR Daily

Great writing is in decline. Where do people make most of their writing blunders? Grammarly—a popular writing app—analyzed more than one billion words, and data suggest people are making more mistakes when crafting social media posts. Early birds writing between 4 a.m.

Why and how to set editorial guidelines for your blog

PR Daily

Virtually every content marketing program involves a blog. All important ingredients for increasing readership, reputation and lead generation start with your blog. Here are eight things to include in your blog guidelines: 1. Blog and content objectives. Blog images.

How to identify weaknesses in your writing

PR Daily

I spoke with a coaching client last week about bad writing. Here's what we decided: Most writing is neither bad nor good. Here's how you can identify bad writing: 1. Readers like writing that engages the mind's eye. But if I write the word "existence," what do you picture?

7 PR blogs worth reading

PR Daily

While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Without further ado, here are a handful of PR blogs you should read. Bad Pitch Blog.

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. LinkedIn Blog Posts.

13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing.

How the New York Public Library’s Blog Mobilizes Communities

Cision

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program?

How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016.

8 writing tips for young PR pros

PR Daily

Writing is a cornerstone of all that we do as PR professionals. That gives you an idea of how important writing is to the PR industry. At my alma mater, all PR majors were required to spend a couple of semesters writing for the student newspaper. Write when the mood strikes you.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? What is the state of the art in company blogging? What are the best company blogs today?

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

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