Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

How to write a blog post

Public Relations Sydney

If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. Blogs are the best way of demonstrating your expertise online, controlling your message and building your reputation.

Trending Sources

Just Write

Waxing UnLyrical

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. ” Many of them had been blogging for years, and weren’t shy of telling you so. Just write.

A Simple Formula for Writing Blog Posts in 8 Painless Steps

Polaris

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. The topic for this post was “business blogging.”

The Hardest (and easiest) P.R. to Write

Flack's Revenge

All eyes turned to me when the topic of an obituary came up, as I write and work with the press (sure, it’s great to have doctors, lawyers, accountants in your family, but PR is needed too). to Write appeared first on.

Binge Blogging: 30 Blog Posts in 30 Days

Polaris

What is binge blogging? Similar to binge watching, binge blogging is the practice of blogging more frequently than usual for a period of time. If you’re blogging once a week, a binge could be posting 3 to 4 times a week for a month. I love blogging.

Six Quick Tips for Writing Short Blog Posts

Journalistics

Some people give me a hard time about how long my blog posts are (you know who you are). It’s not that I don’t know how to write short posts, it’s just not my preferred style. If I decide to write a 500-word post about how to write shorter blog posts, I can do it.

Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us.

A Ten-Minute Blog Post

Rock the Status Quo

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following.

5 Ways to Get More Blog Reads With Social Media

Cision

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks.

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging

Cision

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. Here are a few strategies to help you maximize your guest blogging efforts.

Writing great PR objectives

PR in High Definition

The post Writing great PR objectives appeared first on Firefly Communications. September is around the corner, which for many of you means it’s almost that time of the year to review 2015 and plan PR for 2016. How’s the year going? What are the challenges?

Growing my blog has been all about…

Communications Conversations

The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals.

5 steps to writing guest blog posts

PR Daily

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material.

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8 Tips to Attract Your Readers with Engaging Blog Posts

PR in Your Pajamas

Everyone seems to be blogging nowadays! How do you make your blog posts stand out? There is nothing to writing. From the first part of the quote, you get the impression that writing is easy. Are you wondering how you can get more people to read your blog posts?”

How to Get Quality Leads on Your Blog

Cision

Blogging can (and should) do more than just update readers on the latest news and events of the day. How to Collect Quality Leads for Your Blog. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form.

How to Write News Release Headlines Reporters Love

Business Wire

The key to writing a good news release headline is to be both compelling and informative. While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise.

Why Your Writing Sucks: Business Writing Skills for the Digital Age [Book Review]

Polaris

When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing. 1 Four reasons your writing sucks.

15 Blog Headlines That Don’t Suck

Waxing UnLyrical

If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” Even if it’s from a blog(ger) I know and respect. I confess.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. A survey by Orbit Media Studios says that bloggers spend more time creating blog posts, with the average post taking about two and a half hours to write.

Blogging Upstream

Waxing UnLyrical

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.

We’re Serious About “Write Good Content”

Cision

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. That means original research, stellar writing and new platforms and models of content. If your competition blogs, do podcasts.

10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. Writing for your boss rather than your audience. Whether it’s a press release, a feature article, or a blog post, begin with your audience in mind.

Study: The perfect blog post length—and how long it should take to write

PR Daily

If you're looking for short, easy answers to some common blogging questions, here you go: How long should a blog post be? How long should you take to write a blog post? How often should you publish blog posts? How long should a blog post be?

Best Blogging Tips For PR Professionals

ImPRessions - Crenshaw Communications

Because writing is such an integral part of public relations , those in the field often make terrific bloggers. But good, crisp writing is only part of what makes a blog well-read and shareable. Do blog with a purpose. Do follow some basic blogging rules.

8 common blog missteps

PR Daily

The most common question for PR pros and content marketers creating a blog is a simple one: How do I get started? The simple answer is to start writing—now. Take, for example, the mistake of not adding online sharing buttons to your blog.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.

9 common writing puzzlers

PR Daily

Competent writing is essential for any professional communicator. Choosing between affect and effect can be scary,” writes Vocabulary.com. When you are saying that one thing belongs to another, you use a part ,” writes Odyssey.

7 PR blogs worth reading

PR Daily

While there are only seven PR blogs mentioned here, the list is actually much larger. If you have a PR blog you’d like to recommend, please do so. Without further ado, here are a handful of PR blogs you should read. Bad Pitch Blog.

How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016.

Tips for writing cleaner social media copy

PR Daily

Great writing is in decline. Where do people make most of their writing blunders? Grammarly—a popular writing app—analyzed more than one billion words, and data suggest people are making more mistakes when crafting social media posts. Early birds writing between 4 a.m.

How to identify weaknesses in your writing

PR Daily

I spoke with a coaching client last week about bad writing. Here's what we decided: Most writing is neither bad nor good. Here's how you can identify bad writing: 1. Readers like writing that engages the mind's eye. But if I write the word "existence," what do you picture?

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? What is the state of the art in company blogging? What are the best company blogs today?

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. LinkedIn Blog Posts.

4 Paths to Uninterrupted Writing Time

PR News

Reading and writing for uninterrupted stretches of time—and I consider five minutes to be an uninterrupted stretch of time—now seems like a rare, precious gift. The post 4 Paths to Uninterrupted Writing Time appeared first on PR News Blog.

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program?

13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing.