Landis PR

MARCH 27, 2023

I also regularly get proposals from doctors to write about sports injuries, using them as experts on whatever the specific injury might be. I’ve yet to follow up on any of those. The only proposals I really listen to come from my editors. What story or stories are you most proud of?

Meeting 52

Meeting Sports Media Pitching 52

Sword and the Script

FEBRUARY 20, 2024

” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” What exactly is that?

Report 105

Report Publicity Marketing Pitching 105

PR Job Coach

JANUARY 28, 2013

Landing an interview, let alone a job has never been tougher as we enter 2013. Writing and committing to memory a thirty second elevator speech is one of life’s most difficult tasks even if you are a communications professional. Grab your favorite beverage , writing instrument of choice, your favorite easy chair and a relaxed mindset.

Chemicals 271

Chemicals Construction Fashion Writing 271

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching.

Guidelines 152

Guidelines Writing Social Media Newspapers 152

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 77

Meeting Automotive Media Newspapers 77

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. but removed the backlink (boo!). (It’s

SEO 130

SEO Content Marketing Marketing Software 130

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. As a business reporter, I find great enjoyment in learning new things.

Meeting 73

Meeting Report Automotive Media 73

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Bloggers don’t have an editor. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. How to Write a Press Release. Write better news releases: 6 common mistakes and how to avoid (or fix) them.

Retail 120

Retail Pitching Print Writing 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. I used the G.I.

Meeting 89

Meeting Transportation Media Journalism 89

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. Viral Content Is Shared at the Point of Consumption.

Viral 120

Viral Journalism Advertising Advertising 120

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

MAY 29, 2013

I was a little rusty, as this was my first guest host of a chat in 2013. Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. As always the full #measurePR Transcript, May 14, 2013 is available. Guest Post by Jen Zingsheim.

Analysis 90

Analysis Measurement Tools Meeting 90

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What advice do you have for those looking to begin a career in PR– specifically young women or minorities?

Automotive 245

Automotive Resources Strategy Consumer 245

Ishmael's Corner

AUGUST 24, 2014

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Would the data support my premise that the blog strives for thought leadership?

Leadership 164

Leadership Blogging Storytelling SEO 164

Sword and the Script

SEPTEMBER 1, 2020

At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 147

Internal International Tools Software 147

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. Or write about it.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. If you write 1-2 clear sentences per bullet, your strategy should fit nicely on one page. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

The Resolution Blog

AUGUST 11, 2015

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round.

Technology 81

Technology Company Analytics Writing 81

Cision

MARCH 24, 2016

In 2013-2014, we organized a series of 10 consumer events across the country, promoting the South African wine category through food. Work on your writing for various formats, send emails, set up coffee dates and attend events. Events were held in New York City, Minneapolis, Key West and other locations.

Local 120

Local Agency Policies Travel 120

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 114

Content Marketing Marketing Advertising Advertising 114

Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. From interns to executives, everyone has some writing skill, but many have never put together a professional video. Here are some of Matthew’s thoughts about the importance of video now and moving forward. Want the video creation tips and best practices you need?

Video 120

Video Brand Branding Trends 120

PR 20/20

MAY 22, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. And it’s easy to doublethink our way into believing that patchwriting is good writing. Write out your value proposition if necessary. Writing time should be sacred, not something you do in between Facebook breaks.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. D’uh!

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Cision

APRIL 24, 2015

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Community 120

Community Mobile Blogging Publicity 120

Melissa Agnes

AUGUST 14, 2014

For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time. Otherwise, in my opinion, they’re simply adding to the useless noise that we’re already drowning in.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Polaris

FEBRUARY 11, 2015

On Martin Luther King Day, a racist Twitter troll harassed Seattle-based Ijeoma Oluo who writes about race, feminism and the arts. When she voiced her opinions about rape jokes (in what she calls The Great Rape Joke Kerfuffle of 2013), she became the target of “a constant barrage of abuse.” And she is no stranger to online trolls.

Policies 100

Policies Construction Twitter Writing 100

Critical Mention

JUNE 29, 2018

Just a day after the end of the Boston Marathon in 2013, Adidas sent out an email campaign to promote a clothing line developed in partnership with the Boston Athletic Association and the marathon itself. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Crisis 68

Crisis Customer Service Financial Video 68

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

SEPTEMBER 13, 2019

I found the debates between Dr Jon White and I in 2013 difficult but they pushed me to listen, learn and ultimately made me a better President. Importance of regions and nations Writing in PRMoment Mandy Pearse highlighted the CIPR’s own data that as many as three quarters of CIPR members work outside of London.

Transportation 60

Transportation Groups Training Twitter 60

Cision

SEPTEMBER 1, 2015

Anthropologists more or less agree that writing originated through pictures. A 2013 Piqora study found that pins have a half life of 3.5 ” Clear and persuasive writing and speaking, professional relationship development, understanding the media landscape, all of these are still necessary. Increasing visual media content.

Measurement 120

Measurement Trends Analytics Data 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women.

Meeting 73

Meeting Automotive Media Journalism 73

Melissa Agnes

APRIL 16, 2014

There must be some motivation to go online and write a review, and oftentimes it is because a person is angry. According to Software Advice ‘s 2013 survey of more than 4,500 U.S. Similar to other service industries, anyone can easily log onto Yelp.com or a medical-specific review website (e.g.

Reputation 199

Reputation Privacy Software Insurance 199

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. When she’s not writing you can find her at music festivals, hiking or snowboarding. Steve Farnsworth.

Twitter 77

Twitter Radio Social Media Print 77