The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

Social Slam 2013. Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. Social Slam 2013 Recap: From the Eyes of an Organizer. Pyxl blog) Last week was my third (and final) time serving as lead organizer of Social Slam, an annual social media conference that's turned into one of the most talked about social media conferences around. Jonathan Barrick) Social Slam 2013 has concluded, and that makes me sad.

Last Bad Pitch of 2013?

Bad Pitch Blog

3) Fake Personalization: If ANYONE that gets this email actually believes that this salesperson lurks on their blog, and someow wrote this pitch just for them, I am not suprosed. WHY are we publishing a post on New Year''s Eve? Well, because we''re still getting pitched.badly. This one''s from a sales person and it makes us look forward to 2014. >>> >>> SUBJECT: Reaching out for new year story request Hello there, This is NAME from COMPANY.


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5 PR Tips From 2013?s 17 Year Cicadas

Waxing UnLyrical

I dare you to find an article, or blog post, or TV story, about Brood II (or X, or any brood) that doesn’t mention their “ bulging red eyes.” Are you looking forward to the 2013 visitation? 5 PR Tips From 2013′s 17 Year Cicadas is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn 5 PR Tips From 2013′s 17 Year Cicadas. The first time I experienced “cicada mania” was in 2004.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

That’s a blog post for another day. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. Add to that list and then you’ve got a pre-vetted list of blog post titles you can easily pull from when the muse strikes. If a blog post falls in the forest and there’s no one around to read it, does it even exist? Finding Keywords: The First Step to Blogging Success.

New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

Blogs are created just to highlight its importance. Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21 st century is a challenge at best if you have no network. Virtually every job today is gained through the network. If you are selling storage, soup, semiconductors, software, soap or self requires relationships and relationship building skills.

Taking Your Blog Post Series on the Road

Waxing UnLyrical

So, when it comes to blogging and guest posts, it should be no surprise that these two can be combined to create a good effect. You can place a series of blog posts on disparate blogs as guest posts. Blog series provide real value by making your content more accessible and to a different audience; Guest posts give you an outreach mechanism and help create back links to raise the authority of your blog; and. A multi-author blog post series.

Five Tips Following Graduation -- A Guest Post from Nikki Yourison

PR Job Coach

Griscti Chapter University of South Florida Blog: [link]. The PR Job Coach is now featuring guest posts from time to time from notable people who have important things to say. This week we have a post from Nikki Yourison a soon-to-graduate public relations novice. Let us know if you have a point of view that could benefit our readers. I am Nikki Yourison, an aspiring PR professional with a passion for entertainment PR.

Monday Roundup: Blogging Tips from Around the Interwebz

Waxing UnLyrical

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership. Blogging Best Practices: How to Get More Blog Readers. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google. Happy Monday, everyone!

By: Top 50 Public Relations Blogs | FPRA Dick Pope/Polk County Chapter


[…] Wired PR Works Blog […

Burnish Your Brand by Sculpting with Social

PR Job Coach

Blog: Try your hand at blogging about Wine PR. The key here is to be prepared to have a regular schedule of blog posts. The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Also, pick a title for your blog that is intuitive, clever and interesting. Never look a gift horse in the mouth.

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Just Write

Waxing UnLyrical

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008. ” Many of them had been blogging for years, and weren’t shy of telling you so.

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. As an example, the 12 Palms Recovery Center maintains a blog that provides information for families and individuals affected by drug abuse. Their blog provides a service to the reader first and foremost; if a reader then visits their website, it is because their blog was helpful. Guest Post by Alicia Lawrence.

Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

I love Shasta’s approach to relationship-building through GFC, and her blog is a terrific read, like this recent post on forgiveness. I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition.

10 Ways to Improve Your Personal Brand

Maine PR Maven

I saw this blog post about personal branding and asked the RiseSmart people if I could share it with you here. Original post published by Dan Davenport – Aug 13, 2013 Effective career management involves managing a brand, and that brand is you and your workplace accomplishments. If it helps, think of your career as one long brand […

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Should You Brand Your Business Email Address?

Waxing UnLyrical

Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013. Jordan Parker (@JordanAleah) March 22, 2013.

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What Compels People to Share Your Content?

Waxing UnLyrical

Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. Blogging Guest Posts Jim Dougherty Media Social Media facebook research social networks viral marketing

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No More Apologies

Waxing UnLyrical

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” If you look at their “news/blogs” page (which moniker is rather hilarious to start with), as of this writing their most recent “post” is from April 2 , detailing the then-upcoming event, in mind-numbing, static length.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

That means they are circulating via email and internet blogs at lightening [sic] speed. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved.

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

That’s when they give anyone mentioning blogging / tweeting / Facebooking / Pinteresting / whatevering a withering stare, much as Medusa must have been in the process of giving Perseus as he beheaded her. When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough. Image: richardghawley via Flickr, CC 2.0. The truth is, it isn’t.

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Attribute blog posts, news articles or other curated information to the original source using their Twitter handle. < For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day.

On The Death Of Google Reader

Waxing UnLyrical

He also blogs. Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. Usually these announcements include a bit of “Awww, that’s too bad” and we move on with our day. This time though, Google cut services for a tool that isn’t just “popular.” ” Google Reader is the bedrock for how many people collect information on the Internet.

Eight Questions to Answer Before Accepting an Internship

PR Job Coach

You should expect no less than $25 per hour, particularly if the job involves in content creation, including writing releases, case studies, blogs, speeches, tweets, Facebook posts and yes, even questions for Quora or content for Pinterest. Once again internships are prominent in the news. Just last week we learned from an article in the Atlantic that barely one third of the U.S. Senate pay their interns. The White House also was recently chided about not paying interns.

5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

Just as Waxing Unlyrical helped lead the way when some of the issues surrounding sponsored blogging arose, leading the way on social media abuse should foster dialogue that allows for better, more ethical business practice and a stronger social media industry. I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great.

Shedding Light on Black PR

Waxing UnLyrical

Terri sent the story to my friend Kirk Hazlett (who is also part of the WUL blogging team) and I, because she knew how critical we both are of anything that is even remotely unethical. Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.”

The Power of Listening

Waxing UnLyrical

He blogs at A Professor’s Thoughts. It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening. Image: State Library Queensland via Flickr, CC 2.0.

Why Mediocre Writing Is All Jane Austen’s Fault

Waxing UnLyrical

But I am sick and tired of blog posts that begin with, “There is no doubt…” or some variation thereof. There’s a big difference between that opening sentence, which is considered one of the greatest opening lines in literature , and the blog posts that use some variation of this, invariably to sell some kind of service or product. We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. I doubt there is no doubt.

Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

Adam Toporek is a customer service professional, franchise developer, and small business owner who runs the popular customer experience blog Customers That Stick. Guest Post by Adam Toporek. All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Image: Roland Tanglao via Flickr, CC 2.0.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Here’s a post from the Streak blog that explains these features. If you manage a blogging team and want to keep everyone informed as to what is going on where, you could try using Streak to do so, assuming you are willing to give them all access to the specific pipeline. Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business.

20 Tools to Grow Your Business, Efficiency and Productivity

Waxing UnLyrical

I love that it integrated Buffer a while back, and it’s a great way for me to go through my favorite blogs fairly quickly, curate and share what I like, and then save what I want for later. A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Since times change, and apps/platforms come and go, I thought I’d take a fresh look at how my daily toolkit has changed, and share that with you. Image: gothick_matt via Flickr, CC 2.0.

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Monday Roundup: Building Your Business Community

Waxing UnLyrical

Taking Your Blog Post Series on the Road. Why: In this guest post for WUL, Nick Kellet explains how placing guest posts on various blogs can be used to build your brand community. How to Increase Business Blog Traffic, Readership, & Community. Why: Increasing the traffic to your business blog is one of the results of building an engaged community… and there are many others. Happy Monday! I hope everyone had a wonderful weekend.

Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Image: UOregon Conference Services via Flickr, CC 2.o. Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”.

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Winning a Fake Award

Maine PR Maven

This is the email I received: Nancy On behalf of the Small Business Institute for Excellence in Commerce, I wanted to let you know that Nancy Marshall Communications has been recognized as a 2013 Maine Excellence Award recipient. Awards Blogs Small Business Commerce Association Small Business Institute for Excellence in Commerce Yesterday I received an email announcing that Nancy Marshall Communications had won an award.

If You Pick My Brain, I’ll Have a Hole In My Head

Waxing UnLyrical

We blog. We comment on other blogs. Do a search right here on WUL (there’s a reason I have a search box on the blog) to see if perhaps I’ve already written about the topic you have a question on. Comment on WUL, and ask questions not just of me, but of others as well, even if they’re not already on the blog; that’s why I use Livefyre as my comment system.

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

Meaning the blogs that do the giveaways… do you approach them first, or after you’ve seen them mention the product? AB : We initially discover Chobaniacs by following along with the CHO (Chobani) chatter across all platforms listed above, as well as blogs. Image via Chobani Blog , used with permission. If you didn’t know I was a Chobani brand ambassador … well, I am. So let me get that out of the way right at the start.

How To Use Twitter For PR

Waxing UnLyrical

Publicizing news, blog posts, videos… basically, any kind of content. Add in #measurePR, and the requests for guest blog posts, “appearances” on other Twitter chats, as well as offline queries from prospective clients and speaking opportunities steadily grew. When I first started writing this post, I was going to call it “How I Use Twitter.”

Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. In this blog post, she shares lessons learned from the failed #ASKJPM Twitter chat. Happy Monday! As many of you know, I started the #measurePR Twitter chat back in 2010.

Facebook: Improving Employee Communications?

Waxing UnLyrical

With a keen interest in social media, she blogs regularly at In My Humble Opinion. Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation.

How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

With a keen interest in social media, she blogs regularly at In My Humble Opinion. This year, Election Day in India (for the legislative assembly elections in which the Indian electorate choose the members of the Vidhan Sabha (or Legislative/State Assembly) fell on a weekday (December 4th). The first thought I had – and I’m pretty sure I wasn’t alone – was, ”Thank goodness, we get a day off from work!” Isn’t it?

The Arrogance Of Being Right

Waxing UnLyrical

He also blogs. Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely. The second talks about what the author describes as a choice between “freedom and security.” ” I have issues with the premises of both articles, but that’s not what really irks me about them.

Things I Learned From Erin Feldman

Waxing UnLyrical

Not because I couldn’t say more about Erin but because I just read one of her blog posts and need to go proofread my site for “could ofs” that should be “could haves.” Author information Jim Dougherty Community Manager, Writer & Social Media Guy at Leaders West Consulting Jim Dougherty is chief writer and ringleader at, a social media and technology blog that sometimes veers into the bizarre but never into the mundane.