Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. No agencies please.

Agency 48

Agency Crisis Management Fashion Social Media 48

The Proactive Report

OCTOBER 16, 2015

In 2013 87% of US companies were already using social media marketing. The digital PR agency has a bright future. And the lack of those skills is a major issue in both companies and PR agencies. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Search is #1.

Industry 100

Industry Digital PR Training Agency 100

Ishmael's Corner

APRIL 14, 2019

Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010.

SEO 113

SEO Industry Storytelling Google 113

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. He started the PR agency that still bears his name in 1952. Some things never change. Edelman elevates marketing PR. As the story goes, he had hair care client Toni Co.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. His agency focuses on blogging, sales and website pages and eBooks. MGM films staged a telekinetic surprise.

Film 131

Film Viral YouTube eBook 131

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 180

How To Employee Survey Exercises 180

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients. Congratulations to all!

Banking 96

Banking Film Transportation Financial 96

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

PR in High Definition

MAY 26, 2020

We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients. Walk the talk. I end my day with a strained throat! Teams comms.

Skype 48

Skype Mobile Interviews Tools 48

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. What unique challenges do you face as an agency specializing in fine wine and spirits?

Local 120

Local Agency Policies Travel 120

Polaris

NOVEMBER 18, 2014

Andy Crestodina of Orbit Media originated the idea of a Conference Year Book for Content Marketing World 2013. King Content, an award-winning content marketing agency based in Australia, published this eBook with 5 insights from the first day of Content Marketing World.

Conference 171

Conference eBook Content Marketing Brand 171

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In a separate press release, Cison appealed to large PR firms by creating what the company is calling its Agency Relations Team or ART. That was the second coolest project I’ve ever worked on in my career.

SEO 130

SEO Content Marketing Marketing Software 130

Ishmael's Corner

AUGUST 24, 2014

Create a halo effect for The Hoffman Agency that ultimately differentiates the Agency in new business and the recruitment of talent. It turns out that fewer than 10 percent of posts fell into the Agency-centric bucket. Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level.

Leadership 164

Leadership Blogging Storytelling SEO 164

Stephen Waddington

MARCH 24, 2020

Henley Business School’s Dr Jon White ran against me as President of the CIPR in 2013. Steve and I built and sold two agencies. He’s a bon viveur who along with his wife Professor Ana Tkalac Ver?i? and Professor Krishnamurthy Sriramesh organise BledCom. It was the start of a great friendship. And then there’s Dr Roger Hayes.

Public Affairs 94

Public Affairs Travel Conference Journalism 94

NewsWhip

MARCH 11, 2020

We see this first hand through our work with hundreds of media companies, comms agencies and brands who all wrestle with understanding misinformation, misleading narratives and polarised audiences each day. And they’re persistent – many of us check our phones and networks dozens, or hundreds of times a day. . Aisling McMahon.

Data 99

Data Resources Technology Analytics 99

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

APRIL 2, 2013

Here are a few excerpts: On the constraints an agency works under when it comes to measurement: A1: We are constrained by manpower, technology and $ when it comes to measurement. Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013.

Measurement 86

Measurement Airlines Banking Twitter 86

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. As the only non-profit organization for U.S.

Automotive 245

Automotive Resources Strategy Consumer 245

Shift Communications

OCTOBER 19, 2018

Originally published January 15, 2013; updated October 19, 2018. cta] The post 3 Places to Surf Ahead of the News appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What do you do to get ahead of the news? Jordyn Danielson. Marketing Analyst.

Transportation 68

Transportation Google Trends Tools 68

PRSay

OCTOBER 17, 2022

A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. We are the government agency that will provide correct info. In Collier County, Fla., Edwards, the Collier County Supervisor of Elections.

Communications 172

Communications Video Social Media Facebook 172

Polaris

NOVEMBER 20, 2014

creative agency. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla. He met Caine and bought a Fun Pass for $2 that gave him 500 plays in the arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

DECEMBER 30, 2015

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. Since 2013, a majority of the U.S.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. This is one of those times.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

Internal 147

Internal International Tools Software 147

Shift Communications

NOVEMBER 16, 2018

When you’re working with your in-house team, your PR agency , or just doing it yourself, think about each media opportunity as a chance to focus on driving awareness, engagement or commitment. A version of this post originally published 2/11/2013, updated 11/16/18.

Media 74

Media Airlines Agency Marketing 74

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). However, I believe that the PR agencies should take this as an opportunity rather than a challenge. It’s time for the next big leap in the way PR agencies work in India. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media. Instead emphasis was on use of digital tools.

Measurement 133

Measurement Social Media Blogging Mobile 133

Shift Communications

DECEMBER 31, 2015

Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Ah, the question on every PR pro’s mind. No surprise, it’s before 5:30pm on a business day.

Measurement 60

Measurement Tools Agency Blogging 60

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. The Periodic PR Agency Plea, “Help Me Help You.”.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Shift Communications

JANUARY 12, 2017

Both media and public relations are constantly evolving, and as mentioned in our 2013 post, their dynamic nature in the past has resulted in a blurred line between concepts. cta] The post Public Relations Strategies: Redux appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Casey Egan.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Mindful Marketing

JANUARY 15, 2016

Co-sponsored by SeeDepth, PRSA Boston , The Publicity Club of New England and Bullhorn , this event promises to enlighten you on the importance of PR measurement today, how it’s changed over the years, and what you can do to ensure your team or agency is capturing and analyzing results to improve campaigns and communicate ROI.

Analytics 52

Analytics Measurement Interviews Social Media 52

Melissa Agnes

AUGUST 14, 2014

There were a lot of research papers on crisis communication for organizations and government agencies alike. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Shift Communications

NOVEMBER 24, 2014

The first was our Top 50 Most Overused Words in Press Releases for 2013. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. If I dig into this particular chart, those spikes were caused by 4 big media hits. The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Cision

OCTOBER 8, 2015

Since 2013, the majority of Americans now support legalizing marijuana. Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” The Current State. Yet, marijuana is still classified by the U.S.

Company 120

Company Newspapers Transportation Measurement 120

Stephen Waddington

SEPTEMBER 13, 2019

I found the debates between Dr Jon White and I in 2013 difficult but they pushed me to listen, learn and ultimately made me a better President. Instead we need to address agency and communication team structures and address management change. To date mental health initiatives have focused on sticking plaster solutions.

Transportation 60

Transportation Groups Training Twitter 60

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Consider that as of last week: Taylor Swift had 46.5 million Twitter followers.

Social Media 82

Social Media Media YouTube Film 82