Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013.

Measurement 86

Measurement Airlines Banking Twitter 86

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. It’s the proverbial “one throat to choke.”

SEO 132

SEO Content Marketing Marketing Software 132

Cision

OCTOBER 8, 2015

Since 2013, the majority of Americans now support legalizing marijuana. To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. The Current State. Yet, marijuana is still classified by the U.S. Note that Timing is Everything.

Company 120

Company Newspapers Transportation Measurement 120

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. Getting Your PR Measurement Program in Shape for 2016. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. PR Measurement – What to Measure.

Measurement 86

Measurement Case Study Twitter Google 86

Shift Communications

NOVEMBER 24, 2014

The first was our Top 50 Most Overused Words in Press Releases for 2013. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. If I dig into this particular chart, those spikes were caused by 4 big media hits. The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Consider that as of last week: Taylor Swift had 46.5 million Twitter followers.

Social Media 82

Social Media Media YouTube Film 82

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Solo PR Pro

MAY 26, 2015

A former Solo PR Pro herself, Christine ( @missusP on Twitter) founded PR analytics and measurement platform SeeDepth Inc. Are there any reporting lessons from large agencies solos could learn from? We’ll discuss the following topics: In general, what do clients really care about? What do they want to see in reports?

Report 40

Report Analytics Twitter Measurement 40

Cision

SEPTEMBER 15, 2016

My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. We do a survey called Washington in the Information Age that studies the media consumption habits of public policy professionals (hill staff, federal agency staff, and private sector policy influencers in DC).

Journalism 0

Journalism Policies Strategy Survey 0

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Communications Conversations

APRIL 8, 2015

The stats: * When measured against Paid Posts created by third-party advertisers, T Brand Studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. Would that be more or less than the PR agency you’re hiring? So let me get this straight. Getting placements.

Advertising 60

Advertising Advertising Trends Storytelling 60

Communications Conversations

OCTOBER 24, 2019

It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. It’s an amazing list I would have never dreamed I’d have the chance to work with–and, I’d put it up against almost any agency in town. What about ACH highlights?

Social Media 79

Social Media Media Groups Blogging 79

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute.

Hotels 40

Hotels Conference Analytics Sports 40

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Identifying key KPIs and integrate research and measurement protocols for influencer evaluation. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Practical Law Construction

MAY 20, 2020

The TCC has recently grappled with these issues in A Company v X and others , granting an injunction to restrain a group of expert witness companies from providing both delay and quantum expert services, despite setting up different teams, in different countries and putting in place measures to protect confidentiality.

Groups 52

Groups Company Construction Policies 52

MaccaPR

APRIL 2, 2015

Embrace data and deliver measurable ROI results. Kelly said marketers fear data, which documents measurable results of a marketing campaign. Google Trends helps you explore the popularity of a search term, keyword or image to measure patterns of how it performed over a period of time. Measurement On the Road Pinterest'

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

APRIL 13, 2016

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Being able to measure and assess influencer marketing ROIs accurately (44%). According to a survey by Tomoson : Influencer marketing generates as much as $6.50 in revenue per $1 spent. Please share in the comments below.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. Compliance.

Marketing 120

Marketing Advertising Advertising Measurement 120

Stephen Waddington

APRIL 27, 2018

It brings together more than 4,000 professionals across 25 ministerial departments, 21 non-ministerial departments and nearly 400 agencies and public bodies. The service has been led by moderniser Alex Aiken since 2013. GCS publishes its plans and operating models on its website.

Government 60

Government Communications Policies Data 60

Shift Communications

DECEMBER 22, 2014

We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Top 50 Most Overused Words in Press Releases for 2013. We sampled almost 63,000 press releases from 2013 and found the most overused words. When we heard the news, we wanted to find out for ourselves. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For a PR blog like ours, it might be a new wrinkle in the ongoing conversation about the dearth of women in PR agency management , or a sudden brand crisis like the bad press Uber has received of late. We’ve done this, too; in fact some of our most popular posts are inspired by a breaking news situation or industry issue.

Blogging 136

Blogging Writing Engineering Analytics 136

Shift Communications

NOVEMBER 19, 2014

October 2013. On top of that, Snapchat provides the number of viewers of your Stories, which is helpful in a world where we’re always trying to figure out ways to measure our social efforts. The post Snapchat 101: A Brand Primer appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. October 2014.

Brand 148

Brand Branding Sports B2B 148

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I spent the first 3.5 years working on the technology PR team. I loved it, and I learned a lot as I evolved in my roles there.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page). Maccabee Public Relations.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

JULY 9, 2019

Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. Constant Contact measures this by the highest open rate by local time. Two percent, right? by Boomerang.

Study 92

Study Marketing Data Analysis 92

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. So perception is everything. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Kanban board by FINN.

How To 60

How To Software System Employee 60

Maxim Behar

MARCH 11, 2021

The discussion on the reopening of Seychelles and the resumption of tourism on the island will continue with our guest Maxim Behar, Honorary Consul General of Republic of Seychelles in Bulgaria, Founder and CEO of the communication agency M3 Communications Group, Inc. Maxim Behar: Hello! It is my pleasure to join you today on Bloomberg TV!

Tourism 52

Tourism Government Hotels Travel 52

Sword and the Script

DECEMBER 12, 2017

Lou Hoffman | The Hoffman Agency. Also see: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Sales is driven and measured by one metric, closed business – revenue. Agencies and professionals that adopt some of these new tools will get the competitive edge.”. 11) Sales and marketing alignment.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue. This is nonsense. It’s PR not ER.

Industry 153

Industry Publicity Agency Community 153

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 91

Social Media Marketing Media Creativity 91