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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

>>> Can your agency bring big ideas and execute? The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 147
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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). However, I believe that the PR agencies should take this as an opportunity rather than a challenge. It’s time for the next big leap in the way PR agencies work in India. 300 crore (~$48.3M) in FY 2013.

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The Art of the Comeback: How These Companies Returned to Prominence

5W PR

By 2013, more passengers were flying Delta than any other airline. In print, Marvel planned some truly shocking storylines. The combination of print Renaissance and film success proved to be a resurrection for Marvel to rival that of any of its famous heroes.

Company 87
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PR and SEO. No Longer a Match Made in Hell.

Ishmael's Corner

Paid search has essentially given Google a license to print money to the tune of about $45 billion in 2014. There’s a reason advertising agencies aren’t in the PR business and PR agencies stay away from traditional advertising. Now compare securing media coverage to creating an advertisement.

SEO 60
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Why your managing partners need to be on social media

Lauri Pehar Borsh

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

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Why your managing partners need to be on social media

Lauri Pehar Borsh

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.