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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 106
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Characterising a COVID-19 PRstack

Stephen Waddington

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. I led a project called PRstack support by Prezly in 2013 to define a toolset for public relations. The Wadds Inc.

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Social Media Strategy Template

The Proactive Report

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Content Marketing Mastering Social Media'

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Successful Libya Build 2013 Highlights Potential For a Bright Future

Waxing UnLyrical

The recent Libya Build 2013 saw hundreds of foreign companies participating. So with Libya Build 2013 wrapped up, I decided to head off on a little desert safari. Successful Libya Build 2013 Highlights Potential For a Bright Future is a post from: Waxing UnLyrical. And it’s not just Libyans who are getting on with things.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 131
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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

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Social Media Strategy Template

The Proactive Report

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Meritus Media Inc.,