Cision

MAY 9, 2016

And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Consider President Obama’s 2012 re-election campaign. There are insights to be gleaned, but how do you find them? Luckily, there is technology and tools that can do it for you.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Deirdre Breakenridge

NOVEMBER 11, 2015

Hw founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies).

Creativity 0

Creativity Community Storytelling Agency 0

Shift Communications

AUGUST 17, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. This is the space of the hybrid car in 1999, the space of the Internet of Things in 2012, and the space around drones last year. How To Choose An Innovative Strategy. Introduction.

Strategy 60

Strategy How To Resources Content Marketing 60

Waxing UnLyrical

JULY 17, 2013

Ed: This post originally ran on June 4, 2012. If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. There you have it; how to tweet after you’re dead. I don’t believe in ghosts. Not that you should , but you could.

Social Media 78

Social Media How To Media Twitter 78

PR 20/20

JULY 9, 2019

In 2012, we launched Marketing Score. Technology: Marketing, sales and service technology solution utilization. Resources, tips, technology recommendations, and more to get you off and running. How to Take the New Marketing Score. Personalized, actionable marketing recommendations in minutes.

Marketing 66

Marketing Resources Technology Tools 66

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. How to: Write Foursquare tips on behalf of brands with multiple locations. Foursquare.

Social Media 60

Social Media Trends LinkedIn Media 60

Shift Communications

JANUARY 27, 2015

In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. We have to figure out how to take that whole scientific approach to creation and distribution of content and then to actually get people engaging with it and taking action. Technology has changed.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Cision

AUGUST 13, 2015

That’s a 29 percentage point difference from 2012. As the number of journalists using these tools increases, so too does their general understanding of how to leverage their constantly connected audiences. Furthermore, the number of journalists not using social media at all has decreased from 12 to 6 percent.

Social Media 120

Social Media Journalism Media Study 120

Melissa Agnes

OCTOBER 16, 2014

Are we wasting energy discussing what to call our work, rather than devoting more time to learning how to do it better? and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? Retrieved 2009-11-07.

Education 270

Education Government Policies Wikipedia 270

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 69

Blogging Strategy How To Writing 69

Deirdre Breakenridge

FEBRUARY 12, 2015

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. When it came to exploring blockchain technology, it didn’t happen again.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. When it came to exploring blockchain technology, it didn’t happen again.

Technology 20

Technology Writing Government Corporate 20

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. How to Generate Media Referenceable B2B Customers with a Blog. c) Financial transaction releases do not underperform. 2) Earned media can drive sales.

Study 138

Study Media Relations Media Measurement 138

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 40

Blogging Strategy How To Writing 40

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. How will these updates be relevant for brands? How to get involved today: top tips for PR and comms on Snapchat.

Video 54

Video Mobile Pinterest Advertising 54

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Public relations professionals are now discovering that they need to figure out how to attribute their campaign success to business objectives to stay relevant in today’s world of marketing attribution.

Measurement 56

Measurement Storytelling Data Technology 56

Melissa Agnes

OCTOBER 16, 2014

Are we wasting energy discussing what to call our work, rather than devoting more time to learning how to do it better? and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? Retrieved 2009-11-07.

Education 100

Education Government Crisis Management Crisis 100

Beyond PR

APRIL 18, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Before that he was a sales director at T&L in 2012 and worked at Bicycling Magazine early on in his career.

Travel 40

Travel Media Sports Journalism 40

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. The most prevalent challenge in the influencer space is understanding how to calculate ROI. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Waxing UnLyrical

JULY 24, 2013

Obstacle: Not knowing how to use social media tools or being overwhelmed by the lingo and regulations can be intimidating. New technology is changing how we communicate with each other, just as the telephone and email did, but faster. It’s the evolution of how we communicate with each other.

Social Media 76

Social Media Communications Healthcare Insurance 76

Prohibition

APRIL 2, 2017

How did they make it work for them? This is just one example of how a new trend and technology can pass you by without cause if you fail to engage in it fast enough. Based… Tags: pr, share, communications, effectively, best, online How to be legally compliant on social media 38 Yesterday morning. If so, why?

Social Media 48

Social Media Agency Consumer Fashion 48

Flack's Revenge

DECEMBER 11, 2019

Ask the carrier: “what would a positive outcome look like for you; how can I show that with this project?” Megan Protas – Director of New York Life Ventures , which has made 40+ investments and 100+ POCs since 2012. Divide Into “food groups”: do you want to enable distribution, accelerate technology, focus on customer experience?

Insurance 31

Insurance Insurance Financial Measurement 31

The Hoffman Agency

FEBRUARY 28, 2018

PR Daily in conjuction with Muckrack conducted a webinar last week that turned the stage over to four journalists who shared how to win them over. COMPANYNAME ( www.COMPANYNAME.com and CrunchBase profile [link] ) has developed a powerful technology that allows businesses and professionals to easily etc. Counts the U.S.

Pitching 28

Pitching Media Local Writing 28

Cision

MAY 11, 2015

And this is the same technology that you can use with Tag Manager to help measure your PR and marketing initiatives. Tag Manager came along (in 2012) as a solution for fast implementations. Code Editor for GTM Chrome Extension – This shows you how to edit GTM directly from Chrome. Google Tag Manager explained.

Measurement 120

Measurement Tools Analytics Google 120

Communications Conversations

DECEMBER 1, 2016

This role really taught me how to work quickly, which is a notion often lost in large corporate environments. We’re also pretty good at that technology stuff. I’ve been a big Frank Ocean fan since his album Channel Orange released in 2012. What are three bands/artists of the moment that you just can’t stop listening to?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. But when you’ve got access to everything, how do you parse out what’s important? But if data is everywhere and easily attainable, how do you unearth what’s important? Salesforce).

Report 52

Report How To Marketing Analytics 52

MaccaPR

JUNE 1, 2016

The speed of technological advancement continues to drive rapid change across many vertical markets. HOW DO BRAND CONTENT CREATORS IDENTIFY RELEVANT TOPICS AND ENSURE THAT THEIR CONTENT WILL REACH THE RIGHT AUDIENCES? This shift was all about disintermediation: the removal of a brokering entity between producers and consumers.

Brand 48

Brand Branding Storytelling Healthcare 48

PR Job Coach

NOVEMBER 26, 2020

Oh how times have changed. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. We have to know how to translate what we have done and move away from chronological list.

Corporate 274

Corporate Leadership Advertising Advertising 274

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Vice President, Marketing Technology. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy' Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Doctor Spin

DECEMBER 7, 2023

Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. 2012, October 31). Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. 7 Silfwer, J. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Norton's Notes

DECEMBER 21, 2014

With the end of the year quickly approaching I know we are all out wining and dining in the PR industry but come January everyone will be hitting the gym again and what better way to get ready for the new year than learning how to train with weights properly. indulges readers in his own personal life, his daily routine, and exercise morals.

Blogging 44

Blogging Training Exercises Sports 44

PR Conversations

SEPTEMBER 22, 2015

Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent. Unfortunately, as a group, women still have to learn how to do this.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. It serves as proof of concept for exciting ideas, an outlet for fledgling companies to tell their story, and a way to build ties with future customers.

B2C 192

B2C Community Banking Advertising 192

PR 20/20

OCTOBER 10, 2017

Humans are unable to conceive of the optimal set of instructions to guide the machine on how to personalize experiences at this scale. It’s possible thanks to an existing and rapidly improving technology called artificial intelligence—and it’s about to change inbound forever. What Is Artificial Intelligence? And there has been a 4.6X

Marketing 81

Marketing eBook System Tools 81

Sword and the Script

APRIL 13, 2019

The marketing spend on domestic markets has steadily increased – by 10% since 2012. CEOs and business leaders, particularly those without marketing experience, have as much of an obligation to maintain a basic working knowledge of modern marketing, as marketing has to learn how to use data and analytics.

Study 113

Study Survey Infographics B2B 113

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: [link]. — Learn how to regain your balance in your life.

Social Media 120

Social Media Twitter Media Nonprofit 120