PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. New technology is always exciting—but what makes it a good story is finding out how it makes people and companies more productive.

Meeting 94

Meeting Transportation Media Sports 94

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips.

Consumer 95

Consumer Social Media Education Advertising 95

Shift Communications

DECEMBER 19, 2014

An author whose book, The River Speaks , was published in 2012. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Elizabeth offers these takeaways about the future of marketing: One key to marketing today is finding the essential and profound truth that your brand represents and using that as your marketing engine.

Marketing 117

Marketing Technology Analysis Engineering 117

Deirdre Breakenridge

SEPTEMBER 21, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies).

Publicity 150

Publicity Corporate Tools Agency 150

Deirdre Breakenridge

JULY 3, 2015

Moreover, B2C companies are very often the earliest adopters of emerging technologies, and you see them pushing the envelope all the time to try to gain a competitive edge. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Moreover, B2C companies are very often the earliest adopters of emerging technologies, and you see them pushing the envelope all the time to try to gain a competitive edge. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations.

B2B 150

B2B Social Media Consumer B2C 150

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Cision

MAY 9, 2016

And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Consider President Obama’s 2012 re-election campaign. Luckily, there is technology and tools that can do it for you. You need to do more than find data; you need to find the right data.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Deirdre Breakenridge

NOVEMBER 11, 2015

Hw founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies).

Creativity 0

Creativity Community Storytelling Agency 0

Polaris

NOVEMBER 22, 2014

The source of this super simple idea is Amy Cuddy’s 2012 TED Talk entitled “Your body language shapes who you are.” She encourages everyone to try a power pose and share the science with those who need it most: the ones with no resources, no technology and no status or power. Two-minute public speaking hack.

Publicity 190

Publicity Training Interviews Media Training 190

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Internal International Social Media 78

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). And if that’s true, then you need to ensure your use of that medium matches customer expectations which typically means being honest, transparent and consistent.

Social Media 149

Social Media Marketing Media Facebook 149

Stephen Waddington

AUGUST 3, 2017

Eight in ten adults in the UK (79%) – or 40 million people – use catch-up technology such as BBC iPlayer, or subscription services such as Netflix, to watch multiple episodes of a series in one sitting, wiping out the wait for next week’s instalment. 3 Box set Britain.

Report 100

Report Communications Analysis Television 100

PR 20/20

JULY 9, 2019

In 2012, we launched Marketing Score. Technology: Marketing, sales and service technology solution utilization. Resources, tips, technology recommendations, and more to get you off and running. Personalized, actionable marketing recommendations in minutes. Team: Team capabilities and skillsets.

Marketing 66

Marketing Resources Technology Tools 66

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. The post was about Path. Yeah, you remember Path. Yeah, that didn’t happen. Foursquare.

Social Media 60

Social Media Trends LinkedIn Media 60

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 85

Industry Media Technology Employee 85

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Describe the craziest or most fun story you have written. Our newspaper ended up winning an award for our reporting.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Shift Communications

JANUARY 27, 2015

In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. Technology has changed. Who is Paul Roetzer? He started PR 20/20, an inbound marketing agency, in 2005. You can find him on Twitter at @PaulRoetzer and on the PR 20/20 website. Consumers have changed.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Cision

AUGUST 13, 2015

That’s a 29 percentage point difference from 2012. For close to a decade, The Carnegie-Knight Initiative has focused on the adoption of digital technologies and knowledge tools while training students for their future assignments. Furthermore, the number of journalists not using social media at all has decreased from 12 to 6 percent.

Social Media 120

Social Media Journalism Media Study 120

Deirdre Breakenridge

MAY 14, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies).

Industry 150

Industry B2B Corporate Agency 150

Deirdre Breakenridge

FEBRUARY 23, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies).

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Melissa Agnes

OCTOBER 16, 2014

and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012. The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. Fienberg, ”Examples of Professions”” (PDF).

Education 270

Education Government Policies Wikipedia 270

The Hoffman Agency

DECEMBER 5, 2022

I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. I’ve always had an interest in technology, and looking out for new tech that drives the industry forward really excites me. Then the pandemic happened, and the world was turned upside down.

B2B 36

B2B Tourism Creativity Technology 36

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person.

Meeting 81

Meeting Automotive Media Transportation 81

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. When it came to exploring blockchain technology, it didn’t happen again.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. When it came to exploring blockchain technology, it didn’t happen again.

Technology 20

Technology Writing Government Corporate 20

Stephen Waddington

DECEMBER 10, 2018

The Inquiry published the Leveson Report in November 2012 which made recommendations for a new, independent, body to replace the Press Complaints Commission. It includes hundreds of new biographies alongside dozens of short essay guides introducing the inquiry's key themes, as well as state-of-the-art search technology.

Education 60

Education Ethics Journalism Media 60

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. And so is Penguin, Google’s back-link algorithm (combined in 2012). [By Alex Hoag]. Let’s take a look at some, combined with a few of my own observations.

Trends 105

Trends How To SEO Google 105

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. Technology is also enabling a remote workforce. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13 Five percent of US workers are employed remotely.

Report 81

Report YouTube Privacy Web 81

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch.

Storytelling 74

Storytelling Data Data-Driven PR Print 74