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Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . MORE
Somehow it''s fitting that a startup is innovating in this area -- using technology and questionable communication tactics to up the ante. It''s been nearly two years since last outing someone on the Bad Pitch blog because it''s taken this long for a bad pitch to achieve a new level of suck. MORE
New technology is changing how we communicate with each other, just as the telephone and email did, but faster. A tweet here and Facebook post there is part of practicing medicine in today’s technology-saturated society. If social media and technology can create healthier patients and fewer demands on the health care system, then perhaps the key to getting health care providers on board is first tackling insurance buy in. Your child has come down with a rasping cough. MORE
Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. The Red Cross National Disaster Operations Center is modeled after Dell’s Social Media Listening Command Center , and uses Dell technology solutions and consulting services. I’ll start this post with a question for all my readers…. Would you agree that social media is faster than seismic waves? MORE
He also writes about how technology impacts our productivity, our creativity and our lives. Guest post by Michael Schechter. We spend so much time talking about when the companies we know and love make a mistake. We grab pitchforks, jump to our blogs and decree our anger to the world, usually within 24 hours, if not 24 minutes, of the offense. Last Wednesday, it was social networking app Path ’s day in the hot seat. MORE
In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 3) September 15, 2014: Visible Technologies. MORE
Is using new technology that is the darling of the social media crowd , to truly operate his business on the go, even though he doesn’t think he “does” social media. By: using good (and regular) communication with his customers , adopting the technology that will make his customers’ (and therefore his) lives easier; making his mobile, car service, truly mobile. Remember how I traveled to Orlando, Fla., a couple of months ago? MORE
Jim Dougherty writes about social media and technology on his site Leaders West and for the Bay Observer blog. Guest post by Jim Dougherty. There’s a line in the chorus of Nicki Minaj’s song “Starships,” where she sings “hands up and touch the sky.” ” I know this for two reasons: #1 because it’s on the radio all the time, and. #2 2 because everytime Nicki Minaj sings that line my three-year-old dutifully throws her hands up. MORE
In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. Technology has changed. Future of Marketing Marketing Marketing Technology future of marketing marketing skills marketing technology Paul Roetzer personalization Back in September, we attended the FutureM and INBOUND Conferences in Boston. MORE
Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . Back in 2012, my chips were down. I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born. But, of course, that was laughable, so I figured that the category of technology would make sense first. MORE
Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . Back in 2012, my chips were down. I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born. But, of course, that was laughable, so I figured that the category of technology would make sense first. MORE
Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Onclusive can already show you what earned media is delivering the best results for the business – the Ozmotik technology is a chance to amplify that across a network. MORE
May 2012 : Facebook rolls out Promoted Posts for brand Pages. Vice President, Marketing Technology. Content Marketing Facebook Marketing Social Media Technology In the previous post , we discussed the dominance of Facebook’s audience reach. No other social network can reach that many people on Earth. The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. Let’s look backwards for a bit of context. MORE
Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort. What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need. MORE
Jim Dougherty is chief writer and ringleader at leaderswest.com , a social media and technology blog that sometimes veers into the bizarre but never into the mundane. After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. MORE
The suspicion with which it was greeted brought back memories of the debut of each of the technological wonders that I’ve experienced. I’m sure this will come as a ginormous surprise for all of you…. I love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically. MORE
You get Zoe Fox , Mashable’s “social good” reporter , who primarily covers social media and sustainable technology for nonprofits. What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience? What do you get when said student lands on her feet in the Big Apple, and decides to pursue a career at the intersection of new media and social good? MORE
Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. It may seem like a contradiction for content to become more personalized, while also becoming more automated, but that’s the power of technology. The latest technology for scaling content marketing may be the most promising. MORE
Are they using technology or tapping into site activity to complement this design? Resources are such that content from brands and consumers as well as new publishing technologies are being tapped by the fourth estate to deliver their product. Brands as Publishers: The perfect storm of changing technology, changing consumer habits and changing news industry has given brands the opportunity to evolve into publishers. Are online newsrooms still relevant? MORE
In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before. Last week I went to visit the team at P. Johnson Tailors to pick up a jacket they were making for me. MORE
I’m into social media and good at what I do, but this isn’t really complicated technology. … Now that we know how to tweet posthumously from the technological perspective (wasn’t hard to figure out), we get to the really fun part of the dialogue. Technology has finally allowed us to bridge the gap between time and space in a VERY significant way. I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t. MORE
After graduating from Stanford Business School in 2011, Kate cofounded DITTO.com , an ecommerce site selling designer eyewear and features cutting edge new “try-on” technology. Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. MORE
Not so much because of the ruling itself (I’m still not offering an opinion on that either way), but because yet again I saw, in action, the incredible gift technology has given our profession and, in fact, everyone; Because I saw, in real time, how we are not just consumers, but curators and creators of content; Because we were able to originate decent multi-media content in a way that would have been impossible 10 years ago; And we did it at no cost to our firm. MORE
I use both technology and paper for my task lists. I never thought that relentlessly planning for the future would teach me a lesson on being in the moment. But it did. You see, I’m a list-maker. I can’t help it, that’s what I do. At work I have a to-do list in my email program. At home I use Gmail’s “tasks” to make (and cross off) personal to-dos. MORE
Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. It is only by educating press about the technology and how it works in reality that comms professionals in emerging fintech sectors will be able to do their brands justice. The post Which sectors will be hot or not in technology PR in 2017? MORE
There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. c) PR Tech Reviews based on my review of the technology (1-2 per year). MORE
They became roommates and in July 2012 left their jobs and sent out the first Daily Skimm from their couch! Technology Public Relations Social media Carly Zakin Daily Skimm Danielle Weisberg PR PR News public relations theSkimm If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? ” For me, theSkimm is an essential resource. MORE
As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. Now, perhaps a new line of inquiry could be exploring the degree to which one might trust “Vast Numbers of People You Don’t Even Know and Might Even Hate If You Actually Met, United by Peer-to-Peer Technology.”. MORE
Normally based in Melbourne, Australia, he’s currently in New York City for three months exploring and enjoying the convergence of media, communication and technology as he looks for work opportunities. Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities. MORE
In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology. Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. MORE
And I think it’s terrific that they are so devoted to our profession that they make it a point to keep up with new technologies, new advances, and are constantly trying to figure out how to balance “old” and “new” to keep the profession advancing. This past Thursday, I happened to be driving in the afternoon. As I typically do when I’m driving, I tuned into NPR. MORE
Read daily, including technology trends, business news, blogs about your field, web sites that cater to entrepreneurs and global events that may impact your life IX. The employment market in the second decade of the 21 st Century is literally topsy turvy. All of the rules that we have all come to love and respect over the years no longer apply. It is a new day, a new world and all bets are off. MORE
Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology. MORE
Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. MORE
Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. Oculus Rift , which famously launched on Kickstarter in 2012 and broke records, was an anomaly, not the norm. Like IoT and crowdfunding, these are innovations that have had and will continue to have a massive impact on the technology space over the long term. Crenshaw Communications PR Fish Bowl public relations 2018 tech pr technology trends MORE
We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Vice President, Marketing Technology. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy As marketers and communicators, we have focused relentlessly on the single influencer. MORE
After all, when I was a public affairs intern working for the US Army a million years ago, a remarkable piece of technology appeared that made it possible to transmit the written word via a telephone line to remote and exotic locales. Guest post by Kirk Hazlett, APR, Fellow PRSA. I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” MORE
But because its delivery isn’t anchored in the safer life, he opted to create a new brand altogether to reach his market of people less familiar with the term hack in a positive light, but who nevertheless appreciate easy-to-use technology. Geoff Livingston wrote this post for me , but I’ve been holding onto this title so long I’m not willing to let it go. MORE
Jamie Garantziotis is an Australian communication professional currently in New York City for three months exploring and enjoying the convergence of media, communication and technology as he looks for work opportunities. I was having a conversation with a fellow member of the communication community recently when they mentioned that a certain pro wasn’t really a connector. Now, while this was in the context of making introductions, I was a little surprised. MORE
An author whose book, The River Speaks , was published in 2012. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Elizabeth offers these takeaways about the future of marketing: One key to marketing today is finding the essential and profound truth that your brand represents and using that as your marketing engine. Future of Marketing Marketing Marketing Technology Back in September, we attended the FutureM and INBOUND Conferences in Boston. MORE
As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. Now, perhaps a new line of inquiry could be exploring the degree to which one might trust “Vast Numbers of People You Don’t Even Know and Might Even Hate If You Actually Met, United by Peer-to-Peer Technology.”. MORE
PR Job Coach
APRIL 23, 2012
Read daily, including technology trends, business news, blogs about your field, web sites that cater to entrepreneurs and global events that may impact your life IX. The employment market in the second decade of the 21 st Century is literally topsy turvy. All of the rules that we have all come to love and respect over the years no longer apply. It is a new day, a new world and all bets are off.
Waxing UnLyrical
NOVEMBER 30, 2012
New technology is changing how we communicate with each other, just as the telephone and email did, but faster. A tweet here and Facebook post there is part of practicing medicine in today’s technology-saturated society. If social media and technology can create healthier patients and fewer demands on the health care system, then perhaps the key to getting health care providers on board is first tackling insurance buy in. Your child has come down with a rasping cough.
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Waxing UnLyrical
NOVEMBER 20, 2012
Jim Dougherty is chief writer and ringleader at leaderswest.com , a social media and technology blog that sometimes veers into the bizarre but never into the mundane. After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent.
Waxing UnLyrical
OCTOBER 24, 2012
After graduating from Stanford Business School in 2011, Kate cofounded DITTO.com , an ecommerce site selling designer eyewear and features cutting edge new “try-on” technology. Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral.
Waxing UnLyrical
JUNE 4, 2012
I’m into social media and good at what I do, but this isn’t really complicated technology. … Now that we know how to tweet posthumously from the technological perspective (wasn’t hard to figure out), we get to the really fun part of the dialogue. Technology has finally allowed us to bridge the gap between time and space in a VERY significant way. I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t.
Waxing UnLyrical
DECEMBER 21, 2012
The suspicion with which it was greeted brought back memories of the debut of each of the technological wonders that I’ve experienced. I’m sure this will come as a ginormous surprise for all of you…. I love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically.
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Waxing UnLyrical
APRIL 19, 2012
Normally based in Melbourne, Australia, he’s currently in New York City for three months exploring and enjoying the convergence of media, communication and technology as he looks for work opportunities. Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities.
Waxing UnLyrical
APRIL 3, 2012
Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort. What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.
Waxing UnLyrical
SEPTEMBER 20, 2012
But because its delivery isn’t anchored in the safer life, he opted to create a new brand altogether to reach his market of people less familiar with the term hack in a positive light, but who nevertheless appreciate easy-to-use technology. Geoff Livingston wrote this post for me , but I’ve been holding onto this title so long I’m not willing to let it go.
Waxing UnLyrical
JULY 17, 2012
I use both technology and paper for my task lists. I never thought that relentlessly planning for the future would teach me a lesson on being in the moment. But it did. You see, I’m a list-maker. I can’t help it, that’s what I do. At work I have a to-do list in my email program. At home I use Gmail’s “tasks” to make (and cross off) personal to-dos.
Waxing UnLyrical
JUNE 29, 2012
Not so much because of the ruling itself (I’m still not offering an opinion on that either way), but because yet again I saw, in action, the incredible gift technology has given our profession and, in fact, everyone; Because I saw, in real time, how we are not just consumers, but curators and creators of content; Because we were able to originate decent multi-media content in a way that would have been impossible 10 years ago; And we did it at no cost to our firm.
|
Waxing UnLyrical
MARCH 28, 2012
You get Zoe Fox , Mashable’s “social good” reporter , who primarily covers social media and sustainable technology for nonprofits. What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience? What do you get when said student lands on her feet in the Big Apple, and decides to pursue a career at the intersection of new media and social good?
Waxing UnLyrical
JUNE 28, 2012
Jamie Garantziotis is an Australian communication professional currently in New York City for three months exploring and enjoying the convergence of media, communication and technology as he looks for work opportunities. I was having a conversation with a fellow member of the communication community recently when they mentioned that a certain pro wasn’t really a connector. Now, while this was in the context of making introductions, I was a little surprised.
Waxing UnLyrical
FEBRUARY 13, 2012
He also writes about how technology impacts our productivity, our creativity and our lives. Guest post by Michael Schechter. We spend so much time talking about when the companies we know and love make a mistake. We grab pitchforks, jump to our blogs and decree our anger to the world, usually within 24 hours, if not 24 minutes, of the offense. Last Wednesday, it was social networking app Path ’s day in the hot seat.
Waxing UnLyrical
JANUARY 12, 2012
After all, when I was a public affairs intern working for the US Army a million years ago, a remarkable piece of technology appeared that made it possible to transmit the written word via a telephone line to remote and exotic locales. Guest post by Kirk Hazlett, APR, Fellow PRSA. I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.”
Bad Pitch Blog
APRIL 19, 2012
Are they using technology or tapping into site activity to complement this design? Resources are such that content from brands and consumers as well as new publishing technologies are being tapped by the fourth estate to deliver their product. Brands as Publishers: The perfect storm of changing technology, changing consumer habits and changing news industry has given brands the opportunity to evolve into publishers. Are online newsrooms still relevant?
Waxing UnLyrical
MAY 2, 2012
Is using new technology that is the darling of the social media crowd , to truly operate his business on the go, even though he doesn’t think he “does” social media. By: using good (and regular) communication with his customers , adopting the technology that will make his customers’ (and therefore his) lives easier; making his mobile, car service, truly mobile. Remember how I traveled to Orlando, Fla., a couple of months ago?
Bad Pitch Blog
JULY 15, 2012
Somehow it''s fitting that a startup is innovating in this area -- using technology and questionable communication tactics to up the ante. It''s been nearly two years since last outing someone on the Bad Pitch blog because it''s taken this long for a bad pitch to achieve a new level of suck.
Waxing UnLyrical
MARCH 15, 2012
In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before. Last week I went to visit the team at P. Johnson Tailors to pick up a jacket they were making for me.
Waxing UnLyrical
JANUARY 16, 2012
And I think it’s terrific that they are so devoted to our profession that they make it a point to keep up with new technologies, new advances, and are constantly trying to figure out how to balance “old” and “new” to keep the profession advancing. This past Thursday, I happened to be driving in the afternoon. As I typically do when I’m driving, I tuned into NPR.
The Awards Blog
JANUARY 31, 2020
Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . Back in 2012, my chips were down. I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born. But, of course, that was laughable, so I figured that the category of technology would make sense first.
The Awards Blog
JANUARY 31, 2020
Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . Back in 2012, my chips were down. I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born. But, of course, that was laughable, so I figured that the category of technology would make sense first.
Waxing UnLyrical
JUNE 14, 2012
Jim Dougherty writes about social media and technology on his site Leaders West and for the Bay Observer blog. Guest post by Jim Dougherty. There’s a line in the chorus of Nicki Minaj’s song “Starships,” where she sings “hands up and touch the sky.” ” I know this for two reasons: #1 because it’s on the radio all the time, and. #2 2 because everytime Nicki Minaj sings that line my three-year-old dutifully throws her hands up.
PR in High Definition
JANUARY 17, 2017
Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. It is only by educating press about the technology and how it works in reality that comms professionals in emerging fintech sectors will be able to do their brands justice. The post Which sectors will be hot or not in technology PR in 2017?
ImPRessions - Crenshaw Communications
DECEMBER 18, 2018
Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. Oculus Rift , which famously launched on Kickstarter in 2012 and broke records, was an anomaly, not the norm. Like IoT and crowdfunding, these are innovations that have had and will continue to have a massive impact on the technology space over the long term. Crenshaw Communications PR Fish Bowl public relations 2018 tech pr technology trends
Sword and the Script
AUGUST 13, 2019
In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 3) September 15, 2014: Visible Technologies.
Where the Fishermen Ain't
FEBRUARY 21, 2016
As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. Now, perhaps a new line of inquiry could be exploring the degree to which one might trust “Vast Numbers of People You Don’t Even Know and Might Even Hate If You Actually Met, United by Peer-to-Peer Technology.”.
Where the Fishermen Ain't
FEBRUARY 21, 2016
As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. Now, perhaps a new line of inquiry could be exploring the degree to which one might trust “Vast Numbers of People You Don’t Even Know and Might Even Hate If You Actually Met, United by Peer-to-Peer Technology.”.
PR Expanded
SEPTEMBER 30, 2014
They became roommates and in July 2012 left their jobs and sent out the first Daily Skimm from their couch! Technology Public Relations Social media Carly Zakin Daily Skimm Danielle Weisberg PR PR News public relations theSkimm If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? ” For me, theSkimm is an essential resource.
Shift Communications
JANUARY 27, 2015
In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. Technology has changed. Future of Marketing Marketing Marketing Technology future of marketing marketing skills marketing technology Paul Roetzer personalization Back in September, we attended the FutureM and INBOUND Conferences in Boston.
Sword and the Script
APRIL 30, 2019
There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. c) PR Tech Reviews based on my review of the technology (1-2 per year).
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. It may seem like a contradiction for content to become more personalized, while also becoming more automated, but that’s the power of technology. The latest technology for scaling content marketing may be the most promising.
Sword and the Script
MAY 14, 2019
Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Onclusive can already show you what earned media is delivering the best results for the business – the Ozmotik technology is a chance to amplify that across a network.
Shift Communications
FEBRUARY 25, 2015
We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Vice President, Marketing Technology. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy As marketers and communicators, we have focused relentlessly on the single influencer.
Shift Communications
DECEMBER 19, 2014
An author whose book, The River Speaks , was published in 2012. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Elizabeth offers these takeaways about the future of marketing: One key to marketing today is finding the essential and profound truth that your brand represents and using that as your marketing engine. Future of Marketing Marketing Marketing Technology Back in September, we attended the FutureM and INBOUND Conferences in Boston.
Shift Communications
MARCH 10, 2015
May 2012 : Facebook rolls out Promoted Posts for brand Pages. Vice President, Marketing Technology. Content Marketing Facebook Marketing Social Media Technology In the previous post , we discussed the dominance of Facebook’s audience reach. No other social network can reach that many people on Earth. The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. Let’s look backwards for a bit of context.
PR Conversations
AUGUST 7, 2014
Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.
Onclusive
DECEMBER 6, 2017
In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology. Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well.
PR Expanded
SEPTEMBER 21, 2015
Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications .
PR Job Coach
NOVEMBER 26, 2020
Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA.
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