2012 Creativity How To Technology 
Deirdre Breakenridge
NOVEMBER 11, 2015
ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Hw founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations.
PR in High Definition
JANUARY 17, 2017
These kinds of companies will have a virtuous effect on other, more established companies, showing traditional retail banks and investment companies how to do business better. Unless the automotive industry finds a creative solution to this, our electric and hybrid fleets may be stuck at a thirty limit for some time.
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Cision
MAY 9, 2016
And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Consider President Obama’s 2012 re-election campaign. There are insights to be gleaned, but how do you find them? Luckily, there is technology and tools that can do it for you.
Deirdre Breakenridge
FEBRUARY 12, 2015
Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.
Cision
AUGUST 13, 2015
That’s a 29 percentage point difference from 2012. As the number of journalists using these tools increases, so too does their general understanding of how to leverage their constantly connected audiences. Images: David Sim , Michael Coghlan ( Creative Commons ).
Shift Communications
JANUARY 27, 2015
In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. Here are quick takeaways from his thoughts: Marketers who can tap into the creative, right-side of their brain along with the data-focused left side of the brain will be the future CMO’s. Technology has changed.
Sword and the Script
MAY 11, 2019
While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. How to Generate Media Referenceable B2B Customers with a Blog. 3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML ]. * * *.
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