PR 20/20

JULY 9, 2019

In 2012, we launched Marketing Score. Technology: Marketing, sales and service technology solution utilization. Performance: Historical performance in key areas that measure marketing success. Resources, tips, technology recommendations, and more to get you off and running. How to Take the New Marketing Score.

Marketing 66

Marketing Resources Technology Tools 66

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. In 2012, Nichole launched SME Digital, the digital consultancy arm of Social Media Explorer, and has since assumed responsibility for day-to-day operations of Social Media Explorer , a top 40 marketing blog. She is a sought-after speaker and author of How to Measure Social Media.

Social Media 120

Social Media Advertising Advertising Healthcare 120

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. But when you’ve got access to everything, how do you parse out what’s important? But if data is everywhere and easily attainable, how do you unearth what’s important? Salesforce).

Report 52

Report How To Marketing Analytics 52

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Let’s explore how to turn the opportunities data provides into real-life benefits. It’s up to communicators to interpret this data to derive insights and actionable takeaways for how to drive forward. Data Closes Deals. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. The marketing spend on domestic markets has steadily increased – by 10% since 2012. d) “ Developing marketing team acumen and know-how to overcome digital deficiencies and improve talent performance.”.

Study 116

Study Survey Infographics B2B 116

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Choose workflow experiments.

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why. Back to work.

Blogging 58

Blogging Strategy How To Writing 58

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Identifying key KPIs and integrate research and measurement protocols for influencer evaluation. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Flack's Revenge

DECEMBER 11, 2019

Ask the carrier: “what would a positive outcome look like for you; how can I show that with this project?” Megan Protas – Director of New York Life Ventures , which has made 40+ investments and 100+ POCs since 2012. Divide Into “food groups”: do you want to enable distribution, accelerate technology, focus on customer experience?

Insurance 31

Insurance Insurance Financial Measurement 31

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why. Back to work.

Blogging 40

Blogging Strategy How To Writing 40

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. How did they make it work for them? The PR industry, much like the advertising industry, has been challenged no end over recent years. If so, why?

Social Media 48

Social Media Agency Consumer Fashion 48

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: [link]. — Learn how to regain your balance in your life.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JUNE 1, 2016

The speed of technological advancement continues to drive rapid change across many vertical markets. HOW DO BRAND CONTENT CREATORS IDENTIFY RELEVANT TOPICS AND ENSURE THAT THEIR CONTENT WILL REACH THE RIGHT AUDIENCES? For advertisers, the relevancy of an ad is measured by the amount of clicks it generates.

Brand 48

Brand Branding Storytelling Healthcare 48

Waxing UnLyrical

APRIL 2, 2016

The Master Course obviously has much greater detail on how to build out the Framework. How does our content serve a purpose? How does it help our audiences? Do we know how to apply smart SEO (search engine optimization) to the content we generate? Do you see how smart and engaging the content is? serves a purpose.

Strategy 40

Strategy Case Study Community Creativity 40