PR Job Coach

NOVEMBER 26, 2020

Oh how times have changed. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. We have to know how to translate what we have done and move away from chronological list.

Corporate 274

Corporate Leadership Advertising Advertising 274

MaccaPR

JUNE 1, 2016

The speed of technological advancement continues to drive rapid change across many vertical markets. HOW DO BRAND CONTENT CREATORS IDENTIFY RELEVANT TOPICS AND ENSURE THAT THEIR CONTENT WILL REACH THE RIGHT AUDIENCES? For advertisers, the relevancy of an ad is measured by the amount of clicks it generates.

Brand 48

Brand Branding Storytelling Healthcare 48

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Vice President, Marketing Technology. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy' Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Once the campaign is up and running, PR teams need to push for more volume on the social media shareability and advertising front.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

JANUARY 13, 2018

Once a giant, Kodak filed for bankruptcy in 2012 and emerged later as much smaller company. There is potential here for the buyers and users of marketing technology to demand veracity – and for vendors to restore confidence in analytics. How do you really know the click-through rates on your PPC ad is true?

Marketing 61

Marketing Advertising Advertising Corporate 61

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Social is branding, but unlike traditional advertising—it’s more human. Learn how to regain your balance in your life. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The Harvard Business Review focused its entire 2012 January-February issue on happiness. If people already see the value of the technology, they are already sold.

How To 60

How To Software System Employee 60

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. You never know who reads your tweets and how they react to them. How to tell where your customers are @?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Cision

MAY 14, 2015

In 2012, Nichole launched SME Digital, the digital consultancy arm of Social Media Explorer, and has since assumed responsibility for day-to-day operations of Social Media Explorer , a top 40 marketing blog. She is a sought-after speaker and author of How to Measure Social Media. Up next is Nichole Kelly. Get our free tip sheet now!

Social Media 120

Social Media Advertising Advertising Healthcare 120

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106