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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

Deirdre Breakenridge

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! The best thing about having interns is that they will simply do what you ask for relatively cheap.

Tools 150
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Five Tips For Putting Together a Successful Celebrity Or Athlete Influencer Campaign

PRSay

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. The most prevalent challenge in the influencer space is understanding how to calculate ROI. Russ Wilde, Jr.,

Sports 60
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PR Rock Stars: Life Time Fitness’ Ava Beilke

Communications Conversations

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. This role really taught me how to work quickly, which is a notion often lost in large corporate environments.

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PR Job Coach - Untitled Article

PR Job Coach

Oh how times have changed. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. We have to know how to translate what we have done and move away from chronological list.

Corporate 274
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How to Build a Marketing Tracking and Reporting Process

PR 20/20

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. But when you’ve got access to everything, how do you parse out what’s important? But if data is everywhere and easily attainable, how do you unearth what’s important? Salesforce).

Report 52
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Taking the collective temperature of Italian females in PR

PR Conversations

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. Conventional wisdom indicates there is “strength in numbers.”

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PR Tips For Crowdfunding Campaigns

ImPRessions - Crenshaw Communications

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. It serves as proof of concept for exciting ideas, an outlet for fledgling companies to tell their story, and a way to build ties with future customers.

B2C 192