Solo PR Pro

APRIL 27, 2021

Sometimes a prospect is on a “fishing expedition,” while other times it's obvious they won't be able to get the needed buy-in internally. Does the company culture align with yours? During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company.

How To 110

How To Internal International Pitching 110

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 189

System Public Affairs Employee Nonprofit 189

Polaris

NOVEMBER 20, 2014

In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Give credit to others in the company.

Storytelling 199

Storytelling Reddit Video Creativity 199

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Companies should have strong pre-crisis and crisis plans in place.

Social Media 119

Social Media Conference Media Corporate 119

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. The company posted , “Speaking out is worth it. This post sparked outrage as trans model Munroe Bergdorf took to the internet, accusing the company of gaslighting.

Communications 198

Communications Viral Fashion Public Affairs 198

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 From interns to executives, everyone has some writing skill, but many have never put together a professional video.

Video 120

Video Brand Branding Trends 120

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. She also most recently served as chief communications officer of the largest privately held company in the U.S., Her start : Talent resources intern at Fallon. She’s had six different jobs at Polaris in her 10+ years with the company. LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

Deirdre Breakenridge

FEBRUARY 12, 2015

You’re ready to take the company to the next level, but are unsure how to advance from triple digit likes to real time dialogue. However, since being acquired by Facebook for a cool $1 Billion dollars in 2012, Instagram has now morphed into the most preeminent photo and video-sharing app in the world. 5) Rapportive.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Think about the gravity of that proposition given the share of search traffic and ad budgets the company commands. Think about the gravity of that proposition given the share of search traffic and ad budgets the company commands. His message?

Google 73

Google Privacy YouTube Data 73

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Instagram 60

Instagram Analytics Mobile Employee 60

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Bianchi Biz Blog

MARCH 7, 2022

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. It was an internal struggle deciding because I felt my heart was in community stories. Pictured with a Freightliner Cascadia Sleeper). Provide assets.

Meeting 81

Meeting Automotive Media Transportation 81

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co.

Big Data 92

Big Data Data Publicity Analytics 92

Sword and the Script

APRIL 30, 2019

AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. The company currently has 47 reviews on G2 Crowd. Onclusive has raised $21.4 all 210 U.S. .”

Industry 87

Industry Media Technology Employee 87

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement. It was not a hard internal sale.

Corporate 60

Corporate Interviews Community Newspapers 60

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. Behind the Brands.

Brand 98

Brand Branding Policies System 98

Practical Law Construction

OCTOBER 6, 2021

The claimant contractor was a company made of two individuals, a decorator and a plumber, and the defendant had a shop where he sold builders’ materials. This was the issue in Pakistan International Airline Corporation (Respondent) v Times Travel (UK) Ltd (Appellant).

Construction 52

Construction Travel Airlines Automotive 52

Flatiron Communications

OCTOBER 29, 2014

He simply felt that a company’s behavior, versus what it communicates, will dictate the quality of its relations to its many publics. Too many companies and organizations seem far too focused on how to manage outside perceptions, when it’s the actions they take that drive reputation (and business).

Enterprise 44

Enterprise Financial Journalism Report 44

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Russ Wilde, Jr., Look at influencers who are doing very well and learn from them.

Sports 60

Sports Creativity Industry YouTube 60

Waxing UnLyrical

JULY 25, 2016

Why: “To learn how major brands use Pinterest, Rivalfox tracked Fortune 500 companies on Pinterest over a two-month period, analyzing a total of 29,144 pins,” writes CMO of CyberAlert, Bill Comcowich for The Measurement Standard. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

Ishmael's Corner

APRIL 28, 2015

In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. It’s somewhat ironic that this type of promotional splurge would cause a PR intern to be chastised with a “less is more” lecture.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Shift Communications

APRIL 27, 2015

For marketers with a strong international presence, this is good news. When was the last time you searched for your company? For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. Above, the Middle East and Africa represent continued growth for Facebook. Facebook’s a mobile giant.

Mobile 60

Mobile Facebook YouTube Video 60

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

Publicity 87

Publicity Ethics Technology Government 87

Beyond PR

MAY 4, 2017

During her ten years with the company, she has pioneered influencer marketing, employee advocacy and social selling programs through both traditional and social media. Consistently mentioned in “top people to follow” and “up and coming pros” lists, Oracle named Stacey a finalist for its Community Manager of the Year Award in 2012.

Communications 61

Communications Hotels Technology Tools 61

PRSay

SEPTEMBER 26, 2016

Having a plan in place includes things like a chain of command and a communications tree of messaging both internally and externally and someone who is familiar with it within the organization. Internally, people will look to the PR people to gauge the true level of a particular situation.

Sports 60

Sports Conference Social Media Crisis 60

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S. It was time for our U.S. operation do things differently.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. I work across functions, divisions, and other levels within the company to drive change and scale up excellence. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

Flatiron Communications

OCTOBER 29, 2014

He simply felt that a company’s behavior, versus what it communicates, will dictate the quality of its relations to its many publics. Too many companies and organizations seem far too focused on how to manage outside perceptions, when it’s the actions they take that drive reputation (and business).

Enterprise 28

Enterprise Financial Journalism Report 28

PR 20/20

SEPTEMBER 17, 2019

“SiriusDecisions Summit is the must attend event for sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the world today.”. The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.”

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. What was your PR experience prior to working at UFC? I was very lucky and fortunate that my internship turned into a full-time position.

Sports 68

Sports Education Construction Television 68

Waxing UnLyrical

MAY 9, 2016

C3 (Content) Weidert Group Case Study: Fisher Tank Company. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. The idea is to get them to share more than just links, and to start real engaging conversations with each other.” ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Communications Conversations

DECEMBER 1, 2016

I have always desired to experience a slew of different companies and industries throughout my career without looking like a jumper who never stays put. What’s the one social media trend most companies are over-looking or under-utilizing? I’ve been a big Frank Ocean fan since his album Channel Orange released in 2012.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. It’s a time to decide whether we want to pursue goals or themes. And it’s a time to decide how we want to go about pursuing what we want.

Writing 88

Writing Google Pitching Small Business 88

Shift Communications

SEPTEMBER 23, 2016

I started at SHIFT in June 2012. Whether that be as simple as going to Google or looking at all the internal resources that your company has to offer. Emily gives us a glimpse of how her career unfolded, and offers up advice for anyone looking to progress in the field of PR. . When did you start at SHIFT?

Interviews 60

Interviews Resources Writing Course 60

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

OCTOBER 2, 2015

They reflect predominantly a positivist philosophy, suggesting it would be easy to avoid and control a situation by following what they say a company should have done, should be doing and MUST do going forwards. I know how difficult it can be to get information, particularly when you work for a national office of an international operation.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

PRSay

AUGUST 12, 2016

This is a great question and one that I get a lot in conversations with students, prospective interns and future PR pros. For those looking to break into the sports and entertainment industries such as young PR professionals, what advice do you have for them including any important skill sets to possess?

Storytelling 60

Storytelling Social Media Sports Strategy 60