PRSay

MARCH 22, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. The youngest members of Gen Z turn 11 in 2023.

How To 161

How To Employee Leadership Nonprofit 161

PRSay

DECEMBER 5, 2019

A software company down the street from me got acquired this past year for $8 billion. Qualtrics was just another growing company in the community. Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. But it wasn’t.

Software 141

Software Survey Pitching Local 141

Onclusive

DECEMBER 6, 2017

Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. What this means for PR. That’s a radical shift over a decade.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

PRSay

MARCH 21, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Landis PR

DECEMBER 12, 2022

The move will set them up as individuals or companies for success. Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Soon, sustainability reporting will no longer be a choice for almost 50,000 companies in Europe.

Financial 52

Financial Government Storytelling System 52

Cision

MARCH 29, 2016

In a 2012 study of medical research press releases, 25 percent were determined to be embellished. Leanne Tritton (2012) of IMG recommends “brutal honesty” when it comes to press releases. Marie Overfor (2012) adds that perception of quality extends to tone and style. In 2016, communication has many more moving parts.

Retail 120

Retail Pitching Print Writing 120

Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012.

Communications 186

Communications Marketing System Measurement 186

The Proactive Report

MAY 8, 2017

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy.

Social Media 140

Social Media Strategy Pinterest Media 140

Shift Communications

FEBRUARY 26, 2020

Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Polaris

NOVEMBER 20, 2014

In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Give credit to others in the company. The Exploratorium in San Francisco displayed his arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 187

System Public Affairs Employee Nonprofit 187

Cision

MAY 30, 2017

Prior to the adoption of RegFD, a number of public companies were disclosing earnings results and other nonpublic information to analysts and institutional investors before broadly disseminating that information to the general public.

Social Media 120

Social Media Media Facebook Analysis 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

Oculus Rift , which famously launched on Kickstarter in 2012 and broke records, was an anomaly, not the norm. As general tech media have narrowed overall coverage of the category, these trades are stepping in to take on the stories like new company announcements that might not otherwise find a home.

Trends 186

Trends Media Privacy Technology 186

Deirdre Breakenridge

DECEMBER 5, 2017

The senior executives pointed out that building relationships with colleagues inside your company or organization is similar to building friendships. While this requires a huge time investment, many of these relationships can be built while working together on cross-departmental projects for the company or organization. and Trager, R.

Internal 208

Internal International Ethics Journalism 208

Practical Law Construction

SEPTEMBER 29, 2020

As Fraser J says near the start of his judgment: “The London Olympics in 2012 seem a long time ago, when one looks back eight years to how the world was then.” I’m not sure I do, and yet it is considered one of the highlights of the 2012 Games. They are all to do with time. ” It certainly does. ” Quite!

Construction 72

Construction Print Groups Examples 72

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. They are also tech-savvy and use multiple devices to access information, making it essential for companies to have a strong online presence.

Consumer 88

Consumer Social Media Education Advertising 88

Doctor Spin

APRIL 17, 2023

2012, May 17). The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Patagonia —Patagonia is an outdoor clothing and gear company known for its sustainability and social responsibility commitment. link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

AUGUST 9, 2019

Then in 2012 they took the company public and revenue actually mattered. And Facebook actually showed them your posts! Young Mr. Zuckerberg and his friends kindly shared their platform with us and gave us a free way to take our message directly to our people.

Strategy 130

Strategy Newspapers Facebook Google 130

Melissa Agnes

AUGUST 14, 2014

For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150

Cision

DECEMBER 23, 2015

You Are More Tapped into Your Company. As a result, you feel like you and your company beat as one. That means you’re better positioned to help your company get more attention online and in the press. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ). Check out Cision’s free PR Starter Kit!

Employee 120

Employee Pitching Writing Content Marketing 120

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. The video has almost 100 million views. LG’s falling elevator.

Film 131

Film Viral YouTube eBook 131

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Bianchi Biz Blog

FEBRUARY 21, 2022

A lot of my focus last year and this year has been on the autonomous trucking race, which is heating up this year as self-driving trucking companies are getting closer to offering automated long-haul products to fleets. and how transportation companies will start seeing the benefits of repaired highways and bridges.

Meeting 94

Meeting Transportation Media Sports 94

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. The company posted , “Speaking out is worth it. This post sparked outrage as trans model Munroe Bergdorf took to the internet, accusing the company of gaslighting.

Communications 197

Communications Viral Fashion Public Affairs 197

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 Not only are more people turning to search to resolve challenges, they’re doing so more frequently. One reason is that Google is always within arm’s reach.

Video 120

Video Brand Branding Trends 120

Deirdre Breakenridge

NOVEMBER 11, 2015

After launching the company from her dining room, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm. Hw founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations.

Creativity 0

Creativity Community Storytelling Agency 0

Solo PR Pro

APRIL 27, 2021

Does the company culture align with yours? During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company. This post was originally published on September 18, 2012 and has been updated for 2021. Are the expectations realistic?

How To 110

How To Internal International Pitching 110

Barokas

OCTOBER 21, 2020

He explained how his company implements a barbell strategy and follows the antifragile philosophy first introduced by Nassim Nicholas Taleb. He went on to share how these principles have helped his company thrive during turbulent times. A beat reporter who you follow but aren’t sure how your company fits into her coverage?

System 88

System Viral Strategy Survey 88

Mark My Words

FEBRUARY 22, 2021

SAVVY reality star and model, half sister to the Kardashian girls, capitalised on interest in her plumped lips by starting a lipstick company in 2014. FANTASTIC Four actress Jessica started selling eco-friendly nappies and baby wipes in 2012. Unleashed on the world in 2012, it is now worth serious money. Madonna – £164.9M

Brand 60

Brand Branding Report Industry 60

Shift Communications

APRIL 29, 2019

Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own. The company was richly rewarded for its loyalty after his Masters victory, including an estimated $22 million boost to the value of its partnership. Which he did, brilliantly.

Sports 121

Sports Retail Consumer Examples 121

Polaris

JUNE 24, 2016

One-third of survey respondents claimed their company lost intellectual property due to a cyber attack and 36% of them believe the attack reduced their competitive advantage. Instead of coming clean about the hack when it happened in 2012, the company remained silent. Where could your company improve? Plan ahead.

Communications 119

Communications How To Crisis Survey 119

Shift Communications

DECEMBER 19, 2014

A contributing writer at Fast Company whose work has also appeared in renowned publications such as The Atlantic and The New Republic. An author whose book, The River Speaks , was published in 2012. Who is Elizabeth Segran? A former SHIFTer who worked on several of the Agency’s B2B tech clients. You can find her on Twitter @LizSegran.

Marketing 117

Marketing Technology Analysis Engineering 117

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Most companies stop talking after the crisis,” Frizzell says. That’s wrong. You need to invest and over-communicate.”. And over-communicate they did.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Deirdre Breakenridge

MAY 14, 2015

One of them is that agency people say all the time that they understand a company’s business. They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. But it’s quite simple: they don’t know that company’s business. They can’t.

Industry 150

Industry B2B Corporate Agency 150