Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Mark My Words

MARCH 29, 2021

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. She also most recently served as chief communications officer of the largest privately held company in the U.S., Her start : Talent resources intern at Fallon. Holly is now the vice president of corporate branding and partnerships at Polaris. LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

APRIL 30, 2019

AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. The company currently has 47 reviews on G2 Crowd. Onclusive has raised $21.4 all 210 U.S. .”

Industry 94

Industry Media Technology Employee 94

Practical Law Construction

OCTOBER 6, 2021

The claimant contractor was a company made of two individuals, a decorator and a plumber, and the defendant had a shop where he sold builders’ materials. This was the issue in Pakistan International Airline Corporation (Respondent) v Times Travel (UK) Ltd (Appellant).

Construction 52

Construction Travel Airlines Automotive 52

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. Behind the Brands.

Brand 98

Brand Branding Policies System 98

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”.

Storytelling 60

Storytelling SEO Agency Leadership 60

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Distribution of relief supplies, the report said, was “politically driven.”.

Enterprise 44

Enterprise Financial Journalism Report 44

Waxing UnLyrical

JULY 25, 2016

Why: “To learn how major brands use Pinterest, Rivalfox tracked Fortune 500 companies on Pinterest over a two-month period, analyzing a total of 29,144 pins,” writes CMO of CyberAlert, Bill Comcowich for The Measurement Standard. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well.

Sports 68

Sports Education Construction Television 68

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

Publicity 87

Publicity Ethics Technology Government 87

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C3 (Content) Weidert Group Case Study: Fisher Tank Company. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. And willing to stand tall behind those opinions. I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

PRSay

SEPTEMBER 26, 2016

Having a plan in place includes things like a chain of command and a communications tree of messaging both internally and externally and someone who is familiar with it within the organization. Internally, people will look to the PR people to gauge the true level of a particular situation.

Sports 60

Sports Conference Social Media Crisis 60

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. as one internal report puts it.

Enterprise 28

Enterprise Financial Journalism Report 28

Communications Conversations

DECEMBER 1, 2016

I have always desired to experience a slew of different companies and industries throughout my career without looking like a jumper who never stays put. What’s the one social media trend most companies are over-looking or under-utilizing? I’ve been a big Frank Ocean fan since his album Channel Orange released in 2012.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. It also raised and led to long term issues around the keeping of pets, warning systems (this was long before the internet) and other internal processes. Indeed, I’ve found this line of thinking in a WHO report from 2012 ( [link] ).

Crisis 63

Crisis Crisis Management Leadership Training 63

PR Conversations

SEPTEMBER 22, 2015

All work in high-profile companies or sectors. A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

PR Conversations

OCTOBER 2, 2015

They reflect predominantly a positivist philosophy, suggesting it would be easy to avoid and control a situation by following what they say a company should have done, should be doing and MUST do going forwards. I know how difficult it can be to get information, particularly when you work for a national office of an international operation.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Agencies should partner with companies and products they believe in. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Eri is a dynamo!

Transportation 122

Transportation Social Media Corporate Agency 122

Solo PR Pro

OCTOBER 6, 2015

Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S. Local client base (versus regional, national or international) – local client base associated with lower rate. and offered Local, Regional, National and International response choices. Client Size.

Survey 40

Survey Report Local Data 40

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless.

Journalism 80

Journalism Meeting Newspapers Automotive 80

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. And, how can companies better work with the media in the years ahead? And, how can companies better work with the media in the years ahead? I am now a senior media relations manager at the University of St.

Media 112

Media Journalism Report Video 112

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We

Communications 60

Communications Analysis Web Handbook 60

Stuart Bruce

OCTOBER 20, 2015

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Jay Carney, Amazon’s Senior Vice President for Corporate Affairs, used a self-published article on Medium to rebut a critical New York Times article and attack its credibility.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. In fact, client companies with high effectiveness in change management and communications are 3.5

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. In fact, client companies with high effectiveness in change management and communications are 3.5

Conference 40

Conference Measurement Communications Employee 40

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. My life as a freelancer began in 2012. Finish this sentence: If I am not reporting, I am ….

Meeting 66

Meeting Automotive Engineering Media 66

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 136

Healthcare Content Marketing Industry Trends 136

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. Stuart is an international PR adviser, speaker, trainer, and blogger. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

This guide is intended as your roadmap for real change in your company. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Value demands are the work clients pay companies to do. It is the reason that the company is in business. Avoid waste at all costs.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 2, 2016

The company was early to the idea of integrating social media into its overall strategy. But why did the company start this initiative, and why does it keep it going? If you have ever used an American Express card, you’ll know that this is deeply rooted in the company’s ethos. American Express. Element #3: Content.

Strategy 40

Strategy Case Study Community Creativity 40

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. So how can your company avoid falling prey to the mistakes that put the $2.5 Sources: Amazon , The Verge , Luxury Launches , Dr. Jays ).

YouTube 118

YouTube Brand Branding Crisis 118