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How to Engage and Empower Your ZEOs

PRSay

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

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How to Engage and Empower Your ZEOs

PRSay

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. It’s a lesson in crowdsourcing and the mantra of publishing frequently and often.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

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Why Sustainable Development is Important to Business

Landis PR

The move will set them up as individuals or companies for success. Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Soon, sustainability reporting will no longer be a choice for almost 50,000 companies in Europe.

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Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Companies should have strong pre-crisis and crisis plans in place.