Beyond PR

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. 3) Success lies in how we use technology to see around the corner and fundamentally change. But for a long time, our industry has needed evolution.

Communications 61

Communications Hotels Technology Tools 61

Shift Communications

APRIL 27, 2015

For marketers with a strong international presence, this is good news. When was the last time you searched for your company? For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. Vice President, Marketing Technology. Facebook’s a mobile giant. Are you showing up there?

Mobile 60

Mobile Facebook YouTube Video 60

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Russ Wilde, Jr., Our team has prided itself on our willingness to listen to our clients and industry trends.

Sports 60

Sports Creativity Industry YouTube 60

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. That was the situation for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. I work across functions, divisions, and other levels within the company to drive change and scale up excellence. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

Communications Conversations

DECEMBER 1, 2016

I have always desired to experience a slew of different companies and industries throughout my career without looking like a jumper who never stays put. What’s the one social media trend most companies are over-looking or under-utilizing? We’re also pretty good at that technology stuff. What drew you to LTF?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. Agencies should partner with companies and products they believe in. The marketing services industry is in a state of flux.

Agency 40

Agency Marketing Financial System 40

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

OCTOBER 2, 2015

They reflect predominantly a positivist philosophy, suggesting it would be easy to avoid and control a situation by following what they say a company should have done, should be doing and MUST do going forwards. I know how difficult it can be to get information, particularly when you work for a national office of an international operation.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

PR Conversations

SEPTEMBER 22, 2015

All work in high-profile companies or sectors. A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. It serves as proof of concept for exciting ideas, an outlet for fledgling companies to tell their story, and a way to build ties with future customers.

B2C 192

B2C Community Banking Advertising 192

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

JULY 23, 2019

Before we even began working with Digi-Key, she had blazed the trail in developing innovative PR programs and processes for one of Minnesota’s largest companies, Digi-Key Electronics based in Thief River Falls. A 2012 cinema and TV arts grad of Cal State Northridge, she spent several years in development and producing in L.A.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

APRIL 13, 2019

“They recognize that a crucial means to unlocking growth is by breaking barriers: whether that’s silos within their marketing organizations, dissonance between their marketing organizations and the rest of the company, or unrealized opportunities among their agencies and ecosystem partners.”. B2B product companies spend 8.7%

Study 122

Study Survey Infographics B2B 122

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. Data-backed business and marketing decisions can push a company and campaign forward, but only if that data is clean, consistent, accurate, and representative of what’s actually happening.

Report 52

Report How To Marketing Analytics 52

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. After that, I started working with a $30 million manufacturing company in Lake County, Ohio. Q: How did you decide on the ideal marketing technology stack?

Marketing 42

Marketing Leadership Engineering Education 42

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. My life as a freelancer began in 2012. Finish this sentence: If I am not reporting, I am ….

Meeting 66

Meeting Automotive Engineering Media 66

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. In fact, client companies with high effectiveness in change management and communications are 3.5

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. In fact, client companies with high effectiveness in change management and communications are 3.5

Conference 40

Conference Measurement Communications Employee 40

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. This guide is intended as your roadmap for real change in your company. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Value demands are the work clients pay companies to do. Foster a learning culture.

How To 60

How To Software System Employee 60

Cision

JANUARY 14, 2016

Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. Many B2B companies use Tumblr successfully to inform and engage their audience. All of your customers may be using Facebook, but what are the other networks most of them use? There are ways to find out.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Waxing UnLyrical

APRIL 2, 2016

The company was early to the idea of integrating social media into its overall strategy. But why did the company start this initiative, and why does it keep it going? If you have ever used an American Express card, you’ll know that this is deeply rooted in the company’s ethos. American Express. Content: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Journalistics

JANUARY 27, 2016

. Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Here are a few examples: Nike: To be the number one athletic company in the world. Disney: To make people happy.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

. Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Here are a few examples: Nike: To be the number one athletic company in the world. Disney: To make people happy.

Blogging 40

Blogging Strategy How To Writing 40

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. So how can your company avoid falling prey to the mistakes that put the $2.5 Sources: Amazon , The Verge , Luxury Launches , Dr. Jays ).

YouTube 118

YouTube Brand Branding Crisis 118

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. This is a great example of providing relevant, original and timely data to a reporter.

Data 106

Data Meeting Measurement Guidelines 106