Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or.

Highlights from the 2012 PRSA International Conference #prsaicon

Waxing UnLyrical

It’s virtually impossible to recap a conference that has simultaneously energized and exhausted one in a single blog post. I wrote last week about how connecting and reconnecting with new and old friends was one of the most meaningful parts of last week’s 2012 PRSA International Conference, and it truly was. You just read Highlights from the 2012 PRSA International Conference #prsaicon , originally posted on Waxing UnLyrical , published by Shonali Burke.

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MeasurePR Enters 2012

Waxing UnLyrical

Last week we held the first #measurePR chat of 2012. What did people not get to do in 2011 , measurement-related, that they’d like to do in 2012: @hopwood : Set firm, meaningful and motivational goals for our people to achieve “client delight” @SceneStealrEric : Providing clients with full-service, customized reporting based on their web data. MeasurePR Enters 2012.

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Blogging Upstream

Waxing UnLyrical

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. The world doesn’t need another fashion blog, yoga site, or recipe roundup. Growing a blog is not easy: If it was everybody would be doing it – oh wait, they are! Blogging Upstream.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients. If social media and blogs in the U.S After a year of blogging she had an average of 4.5

10 Commandments of Job Search

PR Job Coach

If you are passionate about your career and work, blog about it, make it frequent and keep it going IV. Read daily, including technology trends, business news, blogs about your field, web sites that cater to entrepreneurs and global events that may impact your life IX. The employment market in the second decade of the 21 st Century is literally topsy turvy. All of the rules that we have all come to love and respect over the years no longer apply.

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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

” So, if they’re not “out there,” either by blogging, or tweeting up a storm, or engaging in similar online activity… does that mean they should be discounted ? Most bloggers blog too much. People who are not consultants – and that is most people – could care less if (y)our blogs are publishing on a daily basis. Monday, Oct. 15, will see me complete six months since I started at MSL Washington DC.

How Facebook Could Become Irrelevant

Waxing UnLyrical

Jim Dougherty is chief writer and ringleader at leaderswest.com , a social media and technology blog that sometimes veers into the bizarre but never into the mundane. After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent.

How My Guinea Pigs Became Famous Guest Bloggers

Waxing UnLyrical

A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. Here is how I made Cavy Savvy a success, and how you can apply some of these techniques to your blog. Post on message boards and other blogs when relevant. If you decide to comment or post about your blog, make sure it’s appropriate.

Good Customer Service Starts at Your Front Door

Waxing UnLyrical

Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter.

Public Relations. It’s Still About The People

Waxing UnLyrical

The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011. six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. I write frequently myself about the people aspect of our business, most recently for Waxing UnLyrical , but also for my own blog, A Professor’s Thoughts.

Creating Great Video Without the “Shoot”

Waxing UnLyrical

Creating Great Video Without the “Shoot” Blogging Blogging for Grasshoppers Guest Posts Resources how to create compelling video sue o'hora video on a budget vloggingGuest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways.

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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

You can syndicate your blog posts to Facebook via your RSS feed. When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy.

Toon Time: IPO Madness

Waxing UnLyrical

Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. She spends the rest of her time writing poetry, drawing, reading, and running. Toon Time: IPO Madness.

How to Network On Social Media Without Being a Stalker

Waxing UnLyrical

So, knowing all this, here’s what I said (with relevant edits to maintain the requested confidentiality, and added emphasis/formatting, because I can do what I want on my blog, ha!): I got an interesting question from someone I know (name withheld on request) recently. I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn.

Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

With a keen interest in social media, she blogs regularly at In My Humble Opinion… ; other passions include singing (professionally trained for over a decade!), reading and travelling. So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall? I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi.

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

” So I went onto their website (couldn’t even load the blog, still can’t), to read what those policies were, and what they are. I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least.

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

You can read his insights on the BrightBox Brand Marketing blog. It’s official. The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Once the hashtag had started gaining traction – thanks in no small part to the efforts of our Champions, who were blogging, tweeting and Facebooking their hearts out – we slowly started building a community of people who were familiar with the hashtag and refugee issues. We posted announcements to the (periodic) Blue Key e-newsletters, the Blue Key blog (like this one ), and we encouraged our Champions to spread the word as well.

The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

Michelle and I offered proof to the contrary from our own experience that keeping an engaged audience and building relationships through our blogs and other social media platforms has benefited us, business-wise. He persisted with his view, adding that traffic to a blog has no bearing on sales, and that blogs are only meant to entertain, kind of like reality shows. It all began when Michelle Quillin re-tweeted a recent post of mine.

Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

Combine that with true social media outlets such as Twitter, Facebook and WordPress blogs with comments enabled and what have you got? A master wordsmith of the modern PR era, Cohen constantly seeks out innovative message strategies and uses them to get his clients the best results.You can read his insights on the BrightBox Brand Marketing blog. I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t.

PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

He blogs at A Professor’s Thoughts. I’m sure this will come as a ginormous surprise for all of you…. I love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically. I was cutting my teeth as a Public Affairs Intern for the U.S.

The Intern and the Executive Coach, Part I: Clueless

Waxing UnLyrical

They write on nonprofit issues, the tech world (including a tech blog that is historically harsh on “PR people”), some extremely large mainstream outlets… their content is all over the place. This is a true story. I received this email about a month ago.

Public Relations: Art or Science?

Waxing UnLyrical

He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. For one hour, dozens of folks from around the world weighed in with their thoughts and perceptions. And, as usual, I learned a heck of a lot more than I contributed! Edward L.

Perception, Reality, and Public Relations

Waxing UnLyrical

He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. I’ve also been “gently” encouraged to “ease up on your expectations, Kirk” by any number of professional colleagues…as well as students. Unh-unh. Not gonna happen.

YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

A master wordsmith of the modern PR era, Cohen constantly seeks out innovative message strategies and uses them to get his clients the best results.You can read his insights on the BrightBox Brand Marketing blog. I love language. Using words, reading books, giving and hearing speeches, creating messages to help people get the point across… all are not just my job, but my actual favorite way to pass time. Image: Vectorportal via Flickr, CC 2.0. At night, I watch YouTube.

L-O-V-E for Social Businesses on Valentine’s Day

Waxing UnLyrical

So… looking through this blog, I realized that this is the fourth Valentine’s Day Waxing UnLyrical’s been around … can I get a W00t?! W00t!!! Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today.

The Space Between

Waxing UnLyrical

You know the drill, if you publish a blog (especially one with multiple contributors), tweak this, clean up that, etcetera etcetera. I had a marathon “start getting caught up on WUL” session yesterday (in fact, I’m typing this at 3:30 am today , though you won’t read it for a few hours more). Part of that entailed going through several old posts from the WUL team members, and as I was doing so, I realized that they all have dominant themes.

How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

With a keen interest in social media, she blogs regularly at In My Humble Opinion… ; other passions include singing (professionally trained for over a decade!), Finally! I have a new car! It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). Social tools have helped break down barriers between people, and information sharing has become far easier and quicker.

How Social Media Makes The World A Better Place

Waxing UnLyrical

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. With a keen interest in social media, she blogs regularly at In My Humble Opinion… ; other passions include singing (professionally trained for over a decade!), I’ll start this post with a question for all my readers…. Would you agree that social media is faster than seismic waves?

Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

As a side benefit of reading this post and buying the book, you should also subscribe to his blog. What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Using Social Media to Make People Feel Special

Waxing UnLyrical

replying to blog comments, participating in the blogosphere by commenting on other blogs, and sharing blog posts that I like. For the most part, I think you’ll agree that I do all this; my blog commenting has been down recently, but I’m trying to get it back up.). A social media lesson from hibachi. The other evening, my husband and I tried a new Japanese restaurant that’s opened in our ‘hood.

What the #measurePR Community Thinks of 2012

Waxing UnLyrical

The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? We all agreed that Rebecca Denison put forth some really good practices in her blog post , and the theme bubbled up (champagne reference – I am *so* ready for the holidays) that planning is so critical for effective measurement. What the #measurePR Community Thinks of 2012.

Why Protecting Your Twitter Profile is a Bad Idea

Waxing UnLyrical

used to be to click through to their profile, read their bio, follow their site/blog link, look at their timeline, and if, after doing all that, they seemed smart/interesting/unusual, I’d follow them. (I’ve Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself?

PR vs. Journalism: Why Rivalry Hurts Both

Waxing UnLyrical

He also blogs. While perusing my Facebook stream the other day, I came across this article on Business Insider. Its title alone (What PR People Really Think Of Journalists) told me the article was link bait. What it didn’t tell me was that in attempting to “end” a decades, if not centuries, old rivalry, is that it would make every public relations pro look like an immature jerk. For a very long time, public relations has used the media to tell the story of its clients.

5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

I ranted expounded on some measurement no-no’s over at Kimber Media’s blog the other day (thank you, Matt LaCasse , for the opportunity!), So, for example, if you get a terrific “hit” in X blog that you know is popular with your target audience, and you see traffic to your site/desired landing page increasing more than usual when that post runs, there is probably a correlation between the two. Last week I was in Orlando, Fla.,

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Christopher regularly contributes to the Promo & Marketing Wall blog. Guest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 IT job. How do you proceed? Call up your rich uncle and ask him to back you?

An Apology, A Wish and An Adventure

Waxing UnLyrical

And I’ve felt very guilty about being incognito on my own blog, and with you. As of yet I’ve never attended “the” TED, but I subscribe to the blog, watch the videos, etc. The apology. I haven’t been here much lately. And I’m sorry. I truly am. To back up… you know I started a new job a while back, etc. And you have been really patient with me as I’ve been figuring out my new life. Because sometimes that takes… well, time. Right?

Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. “Curiosity is one of the permanent and certain characteristics of a vigorous mind”.

Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

With a keen interest in social media, she blogs regularly at In My Humble Opinion… ; other passions include singing (professionally trained for over a decade!), reading and traveling. The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others. But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic.