Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. I enjoy writing. Having a blog has also led to new business.

SEO 100

SEO eBook Google Engineering 100

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. Thanks for participating, Frank! Are the social media waters still safe for marketing?

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. Write the right, expertly crafted content. Matt was right.

SEO 124

SEO Google Hotels Strategy 124

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 40

Blogging Strategy How To Writing 40

Melissa Agnes

AUGUST 14, 2014

For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time. For this, there were some interesting studies and I’ve invited these scholars to share their results with all of us here on The Crisis Intelligence Blog.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. 2011 Update. In 2001, the theme was “No Place Like Home.”.

Communications 105

Communications Community Crisis Film 105

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

JANUARY 2, 2020

I still remember my first blog post. I started with a blog because at the time I was in a job that just wasn’t challenging me. In the meantime, I wanted to write. The blog was a spot for me to rant. I blogged more often. But, it was really all relegated to two channels–my blog and Twitter.

Social Media 78

Social Media Media LinkedIn Instagram 78

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. How to: Write Foursquare tips on behalf of brands with multiple locations. Foursquare.

Social Media 60

Social Media Trends LinkedIn Media 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. If you want blogs, you don’t want press releases.

Study 137

Study Media Relations Media Measurement 137

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. 8: Ability to write clearly for external AND internal audiences. 2016 Skills of the PR pro of the Future.

Analytics 60

Analytics Instagram Mobile Employee 60

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. 2011 Update. In 2001, the theme was “No Place Like Home.”.

Communications 81

Communications Community Crisis Film 81

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. Retrieved 11 August 2012.

Education 270

Education Government Policies Wikipedia 270

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. A rewrite of my May 2012 post entitled “8 critical steps to building your business with speaking engagements.”. I know it’s a bad idea.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. It’s complicated. Why we share. That sounds worse than it is.

Viral 102

Viral Advertising Advertising Study 102

Deirdre Breakenridge

FEBRUARY 12, 2015

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Bad Pitch Blog

JANUARY 3, 2012

Help The Bad Pitch Blog suck less in 2012. If you want more trending, less trailing and no tired* content in 2012, we need your help. what we want to write about. what we want to write about. It''s All About You We''re knocking the dust off this blog in 2012. And yes it really is all about you.

Trends 41

Trends Pitching Blogging Writing 41

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 70

Strategy How To Resources Blogging 70

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . In support of this view, Meng et al.

Ethics 124

Ethics Public Affairs Journalism Leadership 124

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

ISEBOX

APRIL 13, 2016

When you write your content, find an angle that reaches into the target demographics’ human experience. As Finch Sells says in this 2012 article , appeal to one of the 8 areas of a person’s life they’re looking to improve. Talk/Write like a real live human. This goes for every type of business from blogs to Pharma.

Marketing 70

Marketing Pinterest Insurance Insurance 70

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

The Resolution Blog

JUNE 25, 2015

It's perfect for working out topics and timings for content and blog posts and news stories. Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. Google Trends is an amazing tool and one I use weekly. Plan for when the world wants the story.

Google 120

Google Analytics SEO Comparison 120

Waxing UnLyrical

AUGUST 14, 2012

The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011. six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds.

Journalism 84

Journalism Print Newspapers Advertising 84

Communications Conversations

MAY 5, 2016

You’ve been blogging at shishkabobgirldad since 2012. Why did you start your blog, and how has it impacted your day job? I found myself at a point in my career where I was writing less and missed it. But starting the blog ultimately turned into an amazing educational experience.

LinkedIn 60

LinkedIn Education Agency Blogging 60

Mindful Marketing

JUNE 15, 2015

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

Waxing UnLyrical

APRIL 9, 2012

I was going to write a post on Pinterest, which has piqued my interest. Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. Guest post by Brian Meeks. In fact, I’m certain of it.

Facebook 82

Facebook Pinterest Exercises Social Media 82

Communications Conversations

DECEMBER 8, 2022

So it’s been particularly fascinating to watch her navigate that–particularly at Polaris where she started as an interactive marketing communications manager in 2012 and is now a VP! Her start : Writing intern, Ronald McDonald House Charities. It’s much more normal in 2022 than it was when I was coming up!

Marketing 60

Marketing Leadership Creativity Internal 60

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Ever since then I have made a conscious effort to look up and look around for inspiration. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. We are dedicated to providing high quality copywriting/content writing for both humans and search engines.

Writing 88

Writing Google Pitching Small Business 88

Beyond PR

APRIL 18, 2016

This week’s highlights include Mashable’s new chief content officer, Travel + Leisure’s new publisher, and reviews of four travel abroad blogs you should be reading. Before that he was a sales director at T&L in 2012 and worked at Bicycling Magazine early on in his career. Want even more media moves?

Travel 40

Travel Media Sports Journalism 40

Shift Communications

SEPTEMBER 23, 2016

I started at SHIFT in June 2012. I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. When it comes to the first part, writing, everything you do in PR is rooted in how you can communicate in a written form.

Interviews 60

Interviews Resources Writing Course 60

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 40

Strategy How To Resources Blogging 40

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 40

Strategy How To Resources Blogging 40