PR in High Definition

FEBRUARY 28, 2019

Showpad , the all-in-one platform for sales enablement, has awarded its PR budget for Germany, Austria and Switzerland to pan-European PR agency Firefly Communications Group. Showpad was founded in Belgium in 2011 and its platform supports sales and marketing teams in working together more efficiently and selling more successfully.

Communications 74

Communications System Training Data 74

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 81

Communications Community Crisis Film 81

PR in High Definition

JULY 9, 2018

the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany. NGINX, Inc.,

Groups 69

Groups Communications Pinterest Enterprise 69

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Position Scope. Responsibilities.

Software 150

Software Analytics Data Technology 150

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

Analytics 150

Analytics Data Big Data Technology 150

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. Communicate the value of these solutions to the customers internal teams and executives. Excellent professional verbal and written communication skills.

Measurement 150

Measurement Engineering Data Content Marketing 150

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. Develop a full understanding of our product and communicate that to customers. Onclusive is the data science company for communication and public relations.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars!

Social Media 128

Social Media Agriculture Marketing Media 128

Contently - Strategy

MARCH 3, 2020

Marketers find few things as grim as compliance. When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. Marketers have started to figure out how to build better relationships with compliance teams. Respect their time by over-communicating. Trust me.). Train your team on compliance.

Creativity 75

Creativity Marketing Insurance Insurance 75

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. Not only because it helps me immensely in terms of creating content, but because it gives readers a range of opinion and insight into the business of communication. That can make us feel like losers.

Measurement 42

Measurement Blogging Tourism Twitter 42

PR Conversations

JUNE 28, 2020

At this point we should step back to the early 1990s and the work of Don E Schultz (who died earlier this month) for pioneering the concept of Integrated Marketing Communications as PESO is tactical channel execution of this strategy.

Measurement 133

Measurement Social Media Blogging Mobile 133

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. In this day and age, influencer marketing hasn’t changed too much. Influencer marketing and PR Why is influencer marketing important for PR professionals?

Marketing 94

Marketing Television Instagram Case Study 94

5W PR

NOVEMBER 28, 2018

Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result. However, companies still tend to adopt a traditional mindset when it comes to marketing that is costing them a lot of money.

Marketing 68

Marketing Mobile Measurement YouTube 68

Stephen Waddington

MAY 14, 2018

A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. The US is the largest market accounting for almost 70% of sales. Siri was launched in 2011 on Apple hardware. The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014.

Publicity 84

Publicity Marketing Google Radio 84

Critical Mention

MARCH 19, 2021

Jenkins joined the Critical Mention team in 2011 as a sales executive, was later promoted to sales director, and was promoted again in 2018 to Vice President of Sales and Account Management. He currently shapes the organization’s sales and go-to-market strategy, as well as negotiating partner agreements.

Software 78

Software Energy Technology Internal 78

Cision

AUGUST 10, 2017

Case in point: Tera Leuthauser, who after seven years with Bollare Communications was recently upped to Vice President of the company. Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. How can they overcome it?

Energy 212

Energy Creativity Social Media Strategy 212

Scott Public Relations

AUGUST 27, 2019

Even after the official Fairness Doctrine was retired in 2011, many journalists continue to subscribe to the fairness idea. Understanding the psychology of misinformation is critical for communicators who must combat it. A traditional belief in “fairness” may need to be modified to call out wat is true. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Communications 45

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. That has evolved into a broader course, PR and Marketing for the IECs.

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

JUNE 6, 2022

The competency models developed by the European Communication Monitor (opens as a PDF) and the Global Alliance both propose a diverse set of capabilities. There is clearly huge confidence in the employment market however it is likely that the economy will act as a brake. Public relations is a well-paid job. It’s not all good news.

Report 97

Report Reputation Data Analysis 97

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. How Socially Responsible Communications Maintain Your Community Cool is a post from: Waxing UnLyrical.

Community 95

Community Communications Case Study Customer Service 95

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Sundial (marketers of the Shea Moisture and Nubian Heritage lines) identified an underserved market and developed products for it. As part of our strategy, we went after market leaders like Dropbox and Hightail. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. Marketing professors Stefan Hock and Sascha Raithel from the University of Connecticut and Freie Universität Berlin analysed the binary response to endorsement scandals. .

Brand 148

Brand Branding Sports Crisis 148

Scott Public Relations

AUGUST 27, 2019

Even after the official Fairness Doctrine was retired in 2011, many journalists continue to subscribe to the fairness idea. Understanding the psychology of misinformation is critical for communicators who must combat it. A traditional belief in “fairness” may need to be modified to call out wat is true. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

FEBRUARY 28, 2013

The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was liberated inevitably plays on your mind. In this context, talking about communications and PR can seem a bit ridiculous. But talk about it we must.

Industry 100

Industry Marketing Media Radio 100

Waxing UnLyrical

NOVEMBER 30, 2012

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. Opportunity : The doctor-patient relationship (and quite frankly any relationship) relies on communication. News Health article. Benefits v.

Social Media 111

Social Media Communications Healthcare Insurance 111

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 93

Agency Trends Marketing Survey 93

NewsWhip

DECEMBER 16, 2020

It’s essential for any communications professional to know where to bring a story, and typically it takes years of experience. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Email via marketing@newswhip.com. Find the web publishers that drive public interest. Related articles.

Web 78

Web Crisis Data Trends 78

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Here's what I wrote back in 2011 on the tenth anniversary. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. 2011 Update.

Communications 40

Communications Community Crisis Film 40

Deirdre Breakenridge

DECEMBER 5, 2017

The senior executives we spoke to said they focused on building relationships with colleagues who worked in legal, finance and operations as well as other communication disciplines such as marketing and investor relations. She served as the chair for the Southwest District of PRSA in 2011.

Internal 208

Internal International Ethics Journalism 208

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. At the same time, with an extremely dynamic and involved public, communication professionals realize that social media activity is 24/7.

Social Media 0

Social Media Education Media Training 0

Solo PR Pro

MAY 17, 2022

After wrapping up her studies, Daria worked for a labor union, then as a temp for a couple large companies — companies she eventually figured out how to turn into clients, kickstarting what would become Steigman Communications LLC. Daria launched Steigman Communications in 1989. From temp to small business owner. Solo PR Pro No.

Meeting 98

Meeting Agriculture Energy Travel 98

Doctor Spin

NOVEMBER 30, 2023

This is also true for communication; most people would rather do anything to avoid processing conflicting information—whether the uncomfortable information is true or not. The theory of cognitive dissonance has been widely influential in psychology and fields like marketing, public relations, and decision-making studies.

Handbook 52

Handbook Journalism Comparison eBook 52

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. Finally, most communications professionals rely on social listening to gauge public response. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”.

Crisis 158

Crisis Reddit Reputation Tools 158