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Pioneer Dorothy E. Brunson (1939-2011)

Institute for Public Relations

IPR is featuring research and some of the many women pioneers in the communications industry in celebration of Women’s History Month In 1939, Dorothy Brunson was born in Tattnall County, G.a. Brunson (1939-2011) → She was raised in Harlem, N.Y., and graduated from SUNY Empire State College in 1960.

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Pioneer Ofield Dukes (1932-2011)

Institute for Public Relations

In … Continue reading Pioneer Ofield Dukes (1932-2011) → Ofield Dukes was born in Rutledge, Alabama, in 1932. He graduated with a journalism degree from Wayne State University in 1958 after serving in the Army.

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7 Rules for a New Era of Communications

PRSay

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Our brains on stress.

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

2011: “According to a 2011 survey, only 4% of corporate directors consider marketing an important type of experience for a board member, as opposed to 47% who believe finance experience, for example, is important (National Association of Corporate Directors 2011).”

Marketing 134
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45+ Places to Find Communications and Public Relations Jobs

Sword and the Script

In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. To that end, this post is aimed at helping both job seekers and employers in PR and communications find resources for finding or fulfilling job listings. AdAge: [link] 13.

Publicity 103
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. We’ll also discuss how this data can help you improve your communications performance. What is PR Attribution ?

Consumer 370
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What is Newsjacking?

ImPRessions - Crenshaw Communications

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. appeared first on Crenshaw Communications. So what is newsjacking? What makes it so important that we would write about it so often? The post What is Newsjacking?

Ethics 182