Prakkypedia

DECEMBER 13, 2017

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. A Victorian ice cream parlour dabbles in the flavour, which it apparently began produced in 2011. Other food brands around the world have had fun with improbable flavours or products.

Transportation 71

Transportation Twitter Advertising Advertising 71

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

Doctor Spin

APRIL 17, 2023

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). This policy encourages customers to try products without fear of commitment and builds trust with the brand. Morton’s Steakhouse.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

MAY 14, 2018

Siri was launched in 2011 on Apple hardware. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Therein lies an advertising opportunity. It’s socially awkward and text entry works just as well.

Publicity 84

Publicity Marketing Google Radio 84

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Solo PR Pro

JUNE 6, 2017

Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. It will be important to optimize client messaging and content for voice, driven by how people ask about services and products and the topics relevant to brands. Google and Facebook dominate internet ads.

Trends 49

Trends Mobile Video B2C 49

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s a work in progress. Let me know what I’ve missed. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. The Break-Up campaign was very much a collaborative effort.

Publicity 87

Publicity Banking YouTube Social Media 87

Contently - Strategy

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. What advice would you give brands who are maybe thinking about video but haven’t done it yet?

Marketing 90

Marketing Video Product Launch YouTube 90

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. This is Part 1 of a two-post series. Is location important? Very important: Google yourself!

Brand 70

Brand Branding Local Interviews 70

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

ReimaginePR

JULY 25, 2016

You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. Snapchat was initially released in 2011, but it didn’t gain much traction until recently. Then you can direct your newfound relationships towards your brand page.

Social Media 120

Social Media Technology Pinterest How To 120

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. It’s not painful, I promise. Long-Form Posts. With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Communications Conversations

APRIL 21, 2015

Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? What’s the one social platform that’s seeing massive engagement for brands? And, keep in mind, Target didn’t promote ANY #LillyForTarget content on its “master brand” Facebook or Twitter page until much closer to launch.

Social Media 60

Social Media Product Launch Instagram Media 60

Marketwired

DECEMBER 9, 2015

In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience. Press releases, however, do carry multiple other benefits to the customer including brand awareness, direct traffic, social signals and exposure in newsfeeds.

SEO 60

SEO Pinterest Google Engineering 60

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Our biggest growth spurt was 150 percent between 2010 and 2011.

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

PR pros have been “newsjacking” for decades but it wasn’t until 2011 that David Meerman Scott penned the term. The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Use the news that’s already breaking.

Pitching 333

Pitching Case Study Leadership Data 333

Communications Conversations

MAY 18, 2015

When I first met Morgan Hay-Chapman (in I believe 2011) she was the president of the U of M MN PRSSA chapter (a big deal), president of the MN Daily (an even BIGGER deal), a full-time student (ho-hum), and I believe she had an internship, too (at space150, where she is currently employed–go figure).

Meeting 60

Meeting Local Industry Journalism 60

Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 That doesn’t mean, however, that brands that blatantly defy the guidelines aren’t taking a risk. The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising. How much of that revenue comes from tiny Malta?

Guidelines 60

Guidelines Hotels Facebook Groups 60

5W PR

OCTOBER 22, 2018

The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 billion to over $4 billion. Duration: 2012-present.

Engineering 22

Engineering Education Retail YouTube 22

Flatiron Communications

SEPTEMBER 17, 2014

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. billion advertising sponsorship deal it assigned in 2011. The League ultimately suspended the Ravens star who, in turn, filed an appeal via the Players Union.

Corporate 31

Corporate Hotels Sports Policies 31

Flatiron Communications

SEPTEMBER 17, 2014

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. billion advertising sponsorship deal it assigned in 2011. The League ultimately suspended the Ravens star who, in turn, filed an appeal via the Players Union. McDonald’s said in a statement.

Corporate 28

Corporate Hotels Sports Policies 28

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. We do not live in said ideal world.

Blogging 73

Blogging Twitter Facebook Measurement 73

Shift Communications

NOVEMBER 19, 2014

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? September 2011: Snapchat was released to the public. Through this initial phase, brands were sort of left on the sidelines. Aka this was the jackpot for brands.

Brand 148

Brand Branding Sports B2B 148

ImPRessions - Crenshaw Communications

APRIL 13, 2018

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. The first day of testimony was highlighted by awkward moments that showed the Senate Committee’s relative lack of sophistication about digital advertising and privacy issues. So how’d he do?

Privacy 159

Privacy Facebook Construction Policies 159

Mark My Words

JULY 5, 2021

Today, they’d be far too risky to ever be approved Looking at advertising campaigns on television today, an extraterrestrial from another galaxy would think we are a severe species. There is only one emotion in advertising now – and it is to indicate that brands are virtuous and worthy of your business.”

Advertising 60

Advertising Advertising Film Creativity 60

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising. Social Media.

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. The only way to do that on an official Facebook page is to “like&# a brand… and then post away!

Facebook 107

Facebook Privacy Twitter Social Media 107

Communications Conversations

DECEMBER 1, 2015

First, the reasons: Fewer comments may hurt your brand reputation. This ain’t 2011, my friends. And, in 2011, that blog was getting a TON of comments. Wait, what? Yeah–that was a little of the reaction I got at the Blogger Conference. But, hear me out. Don’t believe me? Social behaviors have changed.

Corporate 60

Corporate Blogging LinkedIn Conference 60

MaccaPR

MARCH 14, 2016

This is part one of our two-part 'Your Brands Can Save the World' blog post series. But today, some of America’s boldest advocates for social change, LGBT rights and racial tolerance are brand names : Target, Campbell’s Soup, Chevrolet, Ben & Jerry’s, Burger King, Under Armour and Dove. You remember Robert F.

Brand 48

Brand Branding Advertising Advertising 48

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. There are a variety of ways in which brands can drive growth, namely through content, engagement and investment. What fuels social media growth? Engagement.

Social Media 56

Social Media Marketing Media Trade Shows 56

PR 20/20

FEBRUARY 6, 2020

Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74