Digital Advertising Tips

Ronn Torossian

A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the journey to the other.

#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. I mean, there’s a couple recent, I mean, one brand, and this is all public that we work with last year was Invisalign.

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Consumers are savvy about brand safety issues in advertising

Agility PR Solutions

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

4 changes in advertising that communicators should know

PR Daily

The reality of these seemingly endless changes extends even to some of our largest advertising accounts. Here are four major trends that are changing advertising as the world deals with change and new norms: 1. Kat Wawner is a director and brand strategy expert for APCO Worldwide.

Consumers expect brands to commit to inclusivity in their advertising

Agility PR Solutions

There’s a clear diversity and inclusion movement in advertising. The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions.

The reason advertisers are holding Facebook accountable

HMA Public Relations

During July, more than 1,000 brands including Coca-Cola, Walgreens and Disney decided to halt advertising on Facebook to #StopHateForProfit. Click to read more about the impact this has on advertising. Featured ads advertising Facebook social media stop hate for profit

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising. The answer is strong media brands. Those that abuse the practice will squander brand value and likely not profit from their efforts.

What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. As the lines between PR and advertising have blurred, the discussions during Advertising Week are increasingly relevant to public relations professionals.

5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. When it comes to differentiating yourself from the pack, these PR can surpass advertising.

Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Brand Building: Capturing Attention. The first and most common use of advertising is to capture attention. If we need attention most, choose brand building.

Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging.

Brands Start To Open Up

ImPRessions - Crenshaw Communications

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?

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Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? Properly and completely deployed, these two products can measure the impact of digital advertising.

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. This post was originally posted on AdAge on December 04, 2019.

Instagram opens advertising to all

PR Daily

When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers. Advertisers also have access to new ad formats that help them achieve a variety of objectives, allowing people to learn more about something that interests them or even shop for a product right from Instagram.

How Digital Marketing is Dominating Advertising

Ronn Torossian

Many brands are shifting their focus from traditional marketing to digital marketing , with good reason. For decades, traditional marketing dominated the advertising industry but there was always a major component missing: the ability to accurately track data. The post How Digital Marketing is Dominating Advertising appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? Tom Breeze, author of “ Viewability: Harness the Power of Youtube Ads and Be There for Your Customer- When it Really Counts ,” gives valuable insight on YouTube advertising and how to get the most out of every ad. Here are the top five reasons why you should be utilizing YouTube advertising. A lot of people using YouTube just are there for brand awareness, like a commercial on TV.

What is ‘true native’ advertising?

PR Daily

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21 To achieve native advertising success, look at the early triumphs of a few familiar brands: General Mills.

The Perfect Marriage Between Public Relations and Social Media Advertising

Ronn Torossian

PR traditionally consist of several different factors such as: Building brand awareness Creating interest Brand management Stimulating Demand Providing Information Traditional marketing efforts alone are good; but, when combined with social media advertising, they can propel brands and influencers to achieve heights of success that were previously limited. What Does Social Media Advertising Consist of? Brand PR Public Relations 5WPR CEO Social Media

PREthics & Native Advertising

PRSay

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. Product publicists have loaned merchandise to editors for photo shoots in exchange for brand name mentions in editorial features, for example. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? PR Teams – Be On Alert.

PR vs. Advertising: What’s the difference?

5W PR

When most people hear about PR and advertising, they assume it’s roughly the same thing. The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising.

Is Content Marketing Better than Advertising?

Sword and the Script

Is content marketing better than advertising? Brands are favoring content over ads , according to this piece by Broadcasting & Cable, which leads with one fairly recent study and references others: “Click-through rates on banner ads have already hit rock bottom, 94% of online viewers skip pre-roll ads before five seconds have gone by, and an estimated 12% of display ads are never even seen by humans, translating into $18.5 Pay-per-click advertising?

Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out. The post Marketing trends: A beginner’s guide to programmatic advertising appeared first on Agility PR Solutions.

Instagram Takes Steps to Crack Down on “Hidden Advertising”

Glean.info Blog

Instagram, or specifically Facebook Ireland Ltd, which operates Instagram in the UK, agreed to do more to prevent “hidden advertising.” Bottom Line : Instagram is strengthening its oversight to make sure influencers properly disclose when posts are paid advertisements.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. To do that, you’ll need to tap into your personal history and also humanize your brand. Check out our list of do’s and don’ts for your brand story. Think of your brand as a person.

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Navigating the “political” in digital advertising

Media Bullseye

Marketing Dive , and a number of other publications report that both Walmart and Procter & Gamble had advertisements rejected by Facebook for not having “paid for by” disclaimers on content that Facebook—and one has to guess that this was an algorithm—deemed as being political in nature. These are the types of political advertising that would typically be required to carry a “paid for by” notification.

The Intersection of PR and Advertising

5W PR

When a message goes out, is it public relations or advertising? Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way. PR is connective, creating goodwill or a bond between the audience and the brand; and PR is supportive of and beneficial to the brand vision and mission. While PR and advertising do often intersect, there are some key differences.

Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad

Culpwrit

By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia? Last month, I was fortunate enough to be one of 10 students that attended DePaul’s Advertising and Branding […].

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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example.

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!)

Is native advertising a threat to PR?

PR Daily

I read some pretty surprising stats recently in a Content Strategist post which outlined the success The New York Times '' brand studio is having with custom advertising content (referred to as “paid posts”). The stats: When measured against paid posts created by third-party advertisers, the studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. This level of native advertising is different, though.

Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

Sword and the Script

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. However, data from Super Bowl 52 [download page] revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads. Marketing advertising unscripted marketing

The Ultimate B2B Social Media Marketing Guide: How to Best Spend Your Advertising Budget

Meltwater - PR

The days when B2B advertising predominantly happened on Google and other third-party platforms? Enterprise Marketing PR & Comms Branding Social MediaRemember when having a social media marketing budget to spend was an anomaly? Well, Google still remains… Read More >>>.

How to Easily Boost Your B2B PR with Native Advertising

B2B PR Sense

One tool that has picked up surprising momentum in the marketing industry is native advertising. How does native advertising fit into your marketing toolkit? What Is Native Advertising? When you look for the author, you find tiny print that reads, "Sponsored Content," and possibly a brand name. This is just one example of how native advertising works, and why it is so effective at reaching people. Native Advertising - A Friend or Foe of B2B PR?

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Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

The Dark and Twisted Side of Automation in Advertising

Sword and the Script

To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Go peruse a few tragic headlines and see what sort of advertising is adjacent. You’ll find news stories about horrendous accidents, kidnapping and murder all wrapped in a cheery advertising and commercial messages.

5 tips for more effective brand communications in 2021

PR Daily

As important and timely as a brand audit, pull out your most recent SWOT analysis and give it a quick review. Do a brand audit and get your strategy on. Monitor your competition to see how you can get ahead of other businesses by focusing more on your brand.

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Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. According to the survey, only 66 percent of companies invest in online advertising. It writes: Because the majority of consumers spend so much time on the internet, all businesses should invest in online advertising – not just 66%. “It’s

Prioritizing PR over advertising with Laura Ries | On Top of PR podcast

Axia PR

Learn why you should put your PR efforts before advertising when building your brand with our guest, Laura Ries. On Top of PR

Prioritizing PR over advertising with Laura Ries | On Top of PR podcast

Axia PR

Learn why you should put your PR efforts before advertising when building your brand with our guest, Laura Ries. On Top of PR