ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Brand 177

Brand Branding Advertising Advertising 177

Ronn Torossian

SEPTEMBER 20, 2021

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence. The post Luxury Brand Marketing appeared first on.

Brand 195

Brand Branding Marketing Advertising 195

5W PR

MAY 24, 2023

Modern marketing strategies need inclusive advertising, diversity, equity, and inclusion (DEI). Brands that embrace this approach experience higher engagement and a more positive reception from their audience. This leads to a stronger connection with the brand. In advertising, DEI is essential for creating an accepting society.

Advertising 88

Advertising Advertising Brand Branding 88

Agility PR Solutions

NOVEMBER 13, 2022

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the study also finds that when it comes to […].

Advertising 78

Advertising Advertising Trends Brand 78

Agility PR Solutions

AUGUST 15, 2023

The integration of PR and marketing has been underway for some time, basically going back to when brands started setting up websites. But advertising has mostly kept to its own (highly influential) niche within the comms department at arms’ length from PR.

Advertising 78

Advertising Advertising Consumer Brand 78

Ronn Torossian

JANUARY 25, 2021

A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the journey to the other. The post Digital Advertising Tips appeared first on.

Advertising 195

Advertising Advertising Agency Brand 195

Ronn Torossian

SEPTEMBER 23, 2021

However, advertising […]. The post Adopting New Brand Identities appeared first on. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services.

Brand 195

Brand Branding Advertising Advertising 195

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.

Brand 296

Brand Branding Advertising Advertising 296

HMA Public Relations

AUGUST 15, 2023

While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.

Advertising 79

Advertising Advertising Publicity Communications 79

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

Advertising 130

Advertising Advertising Publicity YouTube 130

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 98

Brand Branding Marketing Ethics 98

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Brand 78

Brand Branding How To Social Media 78

5W PR

JUNE 19, 2023

Impactful food marketing efforts Effective food marketing campaigns have the power to transcend generations and leave a lasting impact on a brand’s identity. The campaign’s massive success resonated with consumers and helped the brand maintain its position in the market. The most successful brands share a common trait.

Advertising 88

Advertising Advertising Social Media Consumer 88

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Communications 370

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Ethics 87

Ethics Advertising Advertising Social Media 87

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

PRSay

SEPTEMBER 16, 2021

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. Many will begin to realize the need to shift from paid media to shared media and from advertising to organic engagement.

Advertising 179

Advertising Advertising Instagram SEO 179

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Media 78

Media Brand Branding Social Media 78

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Competitor brand KFC brilliantly responded “the best time to delete this post was immediately after posting it.

Social Media 62

Social Media Advertising Advertising Media 62

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising. The answer is strong media brands. Well, how, you may ask.

Advertising 235

Advertising Advertising Media Brand 235

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Brands need to stand out and connect with their target audience to succeed. Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers.

Brand 78

Brand Branding Marketing Ethics 78

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

Social Media 71

Social Media Advertising Advertising Media 71

HMA Public Relations

FEBRUARY 23, 2023

The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.

Advertising 78

Advertising Advertising Brand Branding 78

Agility PR Solutions

NOVEMBER 8, 2020

We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts. The post Do brands benefit from advertising within news? New IAB study shows brand trust increase appeared first on Agility PR Solutions. But new […].

Brand 85

Brand Branding Advertising Advertising 85

Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

Advertising 190

Advertising Advertising Radio Television 190

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most people, that means they need to sign-up to Twitter Blue or to be a Twitter Verified Organisation.

Advertising 62

Advertising Advertising Twitter Social Media 62

5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year.

Advertising 88

Advertising Advertising Consumer Social Media 88

Prohibition

JULY 14, 2023

Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Netflix has remained true to its brand personality and has taken the opportunity to showcase some of the most recognisable memes from the shows and movies it streams.

Brand 116

Brand Branding Social Media Media 116

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. One of the key aspects of queer-inclusive branding is representation.

Brand 78

Brand Branding Marketing Community 78

HMA Public Relations

MARCH 9, 2023

While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!

Advertising 70

Advertising Advertising Communications Brand 70

Agility PR Solutions

AUGUST 26, 2020

There’s a clear diversity and inclusion movement in advertising. The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions. The findings have been […].

Advertising 78

Advertising Advertising Consumer Brand 78

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. ” He’s right: This kind of general image/brand-building is very difficult to quantify, and so much free press is likely helping, at least to some extent, to offset the costs. of the U.S.

Advertising 90

Advertising Advertising Television Communications 90

Onclusive

OCTOBER 18, 2019

Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. How Overstock measures the brand impact of their media coverage. To create the biggest impact, Overstock integrates its paid and earned media strategies.

Media 285

Media Brand Branding Measurement 285

Mindful Marketing

AUGUST 27, 2022

” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively. children), in the wrong places (e.g.,

Advertising 83

Advertising Advertising Government Consumer 83

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But still others have stepped up.

Brand 297

Brand Branding Hotels Social Media 297

Agility PR Solutions

JANUARY 10, 2021

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Consumer Brand 78

Mediagraphix PR

OCTOBER 16, 2022

The post Differences Between Advertising and Public Relations and What Works Best for Brands appeared first on MediagraphixPR.

Advertising 52

Advertising Advertising Publicity Brand 52