HMA Public Relations

FEBRUARY 3, 2021

The fictitious name “Jake from State Farm” has been engrained in our brains since 2011 when “Jake” first […]. Using a “fake” person can take the chance of any embarrassing missteps out of the conversation.

Advertising 83

Advertising Advertising 83

Onclusive

DECEMBER 17, 2018

AirPR was founded in 2011 and is headquartered in the San Francisco Bay Area. Sean O’Neal , President of AirPR, previously led commercial operations at Adaptly (acquired by Accenture) and Vizu (acquired by Nielsen). Judy Luk-Smit , VP of Product at AirPR, previously product management at Dell.

Analytics 150

Analytics Data Big Data Technology 150

Melissa Agnes

MARCH 5, 2014

In fact, a 2011 Washington Post article cites a Harvard Business School study that revealed a one-star rating change on Yelp can lead to a difference in revenue for a company of five to nine percent.

How To 219

How To Reputation Engineering Advertising 219

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011. After I moved to Mississippi, I started teaching at Tulane’s Biloxi campus in 2006. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

SEPTEMBER 5, 2017

The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Admiral Motti’s larynx. Many years later the commercial is still making news and conversation. Talk to Us!

Brand 69

Brand Branding B2B Exercises 69

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

Deirdre Breakenridge

JUNE 13, 2016

The National Institute for Social Media (NISM) was started in 2011 in response to a growing issue companies were having in identifying skilled candidates in the area of social media. Typically marketing, communications, PR, advertising or related professionals would benefit from our certification process and our ongoing education programs.

Social Media 0

Social Media Education Media Training 0

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

Prakkypedia

DECEMBER 13, 2017

A Victorian ice cream parlour dabbles in the flavour, which it apparently began produced in 2011. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Still, has the stunt fallen flat? Today, the day after, it doesn’t seem to have maintained momentum.

Transportation 71

Transportation Twitter Advertising Advertising 71

Polaris

NOVEMBER 20, 2014

In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. He also addressed the Cannes Lions International Advertising Festival. Let me tell you about one such story.

Storytelling 199

Storytelling Reddit Video Creativity 199

Doctor Spin

APRIL 17, 2023

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). David should leverage the surprise element and not advertise his advantage beforehand. 2011, August 19). Morton’s Steakhouse. Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

NewsWhip

FEBRUARY 19, 2021

Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Ads where the brand hero drives off into the sunset. .

Reputation 88

Reputation Social Media Reddit Media 88

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. measurepr -12:07 PM Apr 12th, 2011. measurepr -12:29 PM Apr 12th, 2011. Q3 #measurepr -12:51 PM Apr 12th, 2011. measurepr -12:21 PM Apr 12th, 2011. measurepr -12:22 PM Apr 12th, 2011. 12:29 PM Apr 12th, 2011.

Measurement 69

Measurement Financial Facebook Tourism 69

Solo PR Pro

JUNE 6, 2017

Google + Facebook accounted for 85% (and rising) of internet advertising growth. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business. Communications pros are often involved in paid marketing, including social advertising.

Trends 49

Trends Mobile Video B2C 49

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

MAY 14, 2018

Siri was launched in 2011 on Apple hardware. Therein lies an advertising opportunity. Amazon Alexa on the Echo platform and Google Assistant on the Google Home platform are making in-roads in the home. Apple’s Siri and Google Assistant are available on Apple and Android devices, respectively.

Publicity 84

Publicity Marketing Google Radio 84

Karen Freberg

AUGUST 9, 2020

Each August, I would have the chance to attend and present at AEJMC, which is an academic conference I have been to every year except 2011 (because the paper deadline was the same day as my dissertation defense – so my PhD won that contest!). What I saw this past week at AEJMC was a wave of emotions from colleagues and myself.

Conference 96

Conference Education Groups Community 96

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It has also led to influencers themselves breaching advertising and trading standards law.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. Do you have any favorite campaigns from 2011? How valuable was that time spent listening? Lead story in mainstream news.

Publicity 87

Publicity Banking YouTube Social Media 87

Contently - Strategy

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads.

Marketing 90

Marketing Video Product Launch YouTube 90

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention How Pink Panties Heralded Indias Social Media Movement | Waxing UnLyrical -- Topsy.com says: January 4, 2011 at 7:25 am [.]

Social Media 78

Social Media Web Media Measurement 78

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. With limited space, what constitutes adequate disclosure? Who’s Likely to Be Under Scrutiny?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Our biggest growth spurt was 150 percent between 2010 and 2011. The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 92

Agency Trends Marketing Survey 92

Communications Conversations

APRIL 21, 2015

Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. For those Target loyalists, we’ve seen this movie before. Same story–different line. Web site crashed.

Social Media 60

Social Media Product Launch Instagram Media 60

Waxing UnLyrical

OCTOBER 24, 2012

The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. After graduating from Stanford Business School in 2011, Kate cofounded DITTO.com , an ecommerce site selling designer eyewear and features cutting edge new “try-on” technology.

Facebook 102

Facebook Mobile Google Viral 102

Marketwired

DECEMBER 9, 2015

In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience. The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over.

SEO 60

SEO Pinterest Google Engineering 60

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Measurement 57

Measurement Facebook Twitter Social Media 57

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

PR pros have been “newsjacking” for decades but it wasn’t until 2011 that David Meerman Scott penned the term. The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Use the news that’s already breaking.

Pitching 333

Pitching Case Study Leadership Data 333

Communications Conversations

MAY 18, 2015

When I first met Morgan Hay-Chapman (in I believe 2011) she was the president of the U of M MN PRSSA chapter (a big deal), president of the MN Daily (an even BIGGER deal), a full-time student (ho-hum), and I believe she had an internship, too (at space150, where she is currently employed–go figure).

Meeting 60

Meeting Local Industry Journalism 60

ReimaginePR

JULY 25, 2016

Snapchat was initially released in 2011, but it didn’t gain much traction until recently. To help you choose, I’ll give you a brief explanation of each of the main social media platforms and discuss why they’re great options for every business. Which Platforms are Right for Your Business?

Social Media 120

Social Media Technology Pinterest How To 120

Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising. How much of that revenue comes from tiny Malta? I would guess that it’s probably not more than 0.05 per cent, making us barely a blip on the radar.

Guidelines 60

Guidelines Hotels Facebook Groups 60

Tough Sledding

FEBRUARY 4, 2016

I can find similar images on our competitor’s advertising, but I’m trying to be fair here. But that niche today has 5 times the number of competitors it had in 2011, several of them with really deep pockets. These visuals aren’t terrible, but nor are they compelling.

Publicity 28

Publicity Construction Analysis Conference 28

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions.

Facebook 49

Facebook Twitter Measurement Blogging 49