wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. He is the producer of The Rainmaking Podcast and has produced podcasts since 2009.

Strategy 52

Strategy Training Insurance Insurance 52

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. In 2021, I’ve done a number of social media audits. Why on earth would we want to de-prioritize them in our programs in the year ahead?

Social Media 169

Social Media Twitter Employee Trends 169

Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Shared – social channels. Earned – media or influencer relations. I look back to 2008 and 2009 and I think we had the priorities right.

B2B 148

B2B Marketing Content Marketing Course 148

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Journal of Personality and Social Psychology, 35, 250–256. Source: Nursing Times 3 Smith, R. Halo Effect. Nursing Times, 84 51, 68. link] 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Moving back to the industry’s desire to link business objectives to PR metrics brings us to social media evaluation. As the industry has started to embrace more credible and meaningful metrics, social media has presented many more challenges.

Measurement 91

Measurement Social Media Media Internal 91

Communications Conversations

APRIL 21, 2020

When I was starting on LinkedIn–and even back well before that to Twitter–this was one of my key strategies. Then, in 2009, I started my own consultancy focused on social media marketing. I write one of the longest-running PR and social media blogs in the country. And, it worked. Just ask them.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips.

Twitter 120

Twitter Social Media Retail Groups 120

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 112

Conference Communications Storytelling Social Media 112

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

PR Conversations

JUNE 28, 2020

The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009.

Measurement 133

Measurement Social Media Blogging Mobile 133

Mark My Words

JANUARY 10, 2022

The great expenses scandal of 2009 for ever eroded the idea of politicians as highly credible public servants, replacing it with the image of Sir Peter Viggers’ duck house. Today’s “dispersed” media will give Hancock’s camp one great benefit: it will allow him to stress-test a number of options. The world has changed a great deal.

Hotels 60

Hotels Exercises Radio Government 60

PR Job Coach

MAY 28, 2014

For more tips on managing your workplace, and many other strategies to thriving in post college life, pick up a copy of Life After College: 10 Steps to Build a Life You Love. Author bios: Tori Randolph Terhune is an award-winning author, speaker, coach and public relations and social media professional.

How To 215

How To Groups Engineering Conference 215

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. We worked to uncover insights from various data sources to shape the organization’s long-term strategies. And, the more we grow, the more we give.

Case Study 50

Case Study Study Community Nonprofit 50

Communications Conversations

JANUARY 11, 2022

Here’s 12 people I’m hoping to grab a cup of coffee with in the New Year: 1 – Nate Sandell, Senior Social Media Manager, Mall of America. Always interesting to hear stories from the social lead at MOA–it’s just such a unique place, so some of the things they do and hear about are pretty extraordinary!

Exercises 60

Exercises Meeting Energy Retail 60

PRSay

AUGUST 31, 2017

Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts. However, when it comes to implementing and integrating diversity, inclusion strategies and initiatives, organizations sometimes come up short.

Nonprofit 84

Nonprofit Employee Leadership Crisis Communications 84

David PR Group

JANUARY 5, 2019

After a year that saw a slew of epic social media fails, like an Elon Musk tweet leading to a set of $20 million fines and numerous folks losing jobs over offensive posts, I can say with certainty that 2019 will offer a new batch of colorful online problems. Your past social media posts matter.

Reputation 63

Reputation Trends Social Media Travel 63

Waxing UnLyrical

JANUARY 22, 2014

This post from Pew in October , though, shows use of video online doubling from 2009 to 2013. Do you use Vine or Instagram videos as part of your digital marketing strategy? He does social media management for KimberMedia and teaches for @bgckids. What are your thoughts on the digital video revolution? He also blogs.

Instagram 84

Instagram Video Social Media YouTube 84

Communications Conversations

OCTOBER 18, 2017

During those coffee meet-ups, I’ve: learned best practices, shared job search strategies, talked about kids, discussed job changes, talked about social media trends, and much, much more. In fact, just recently, I was introduced to a woman who runs social media at the University of St. I felt great.

Blogging 60

Blogging Airlines Hotels Social Media 60

Communications Conversations

NOVEMBER 11, 2022

At that point, I was trying to talk to as many people as possible, share that I was now a solo consultant and learn more about the challenges and problems facing those tasked with managing social media on behalf of their companies. We did a social media training together at Pinehurst–the birthplace of golf in the U.S.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Does the data include all of your customer data in your disparate CRM, social and marketing systems? Your work is repetitive, rote and/or data intense.

Analytics 65

Analytics Data Pinterest System 65

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. Have any questions? She lives in Takoma Park, Md.,

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Journalistics

JANUARY 3, 2016

I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. Adapting to Change.

Blogging 64

Blogging Analytics Google Writing 64

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Edelboim has over 15 years of experience at the intersection of media and technology.

Data 70

Data Retail How To Sports 70

Waxing UnLyrical

MAY 23, 2019

A study released by Johns Hopkins University in 2009 revealed that volunteers increased their brain functioning. Of course, you will be communicating on social media. Make it interesting and fun, and use your best content writing strategies to keep them engaged. Give simple shout-outs on social media.

Communications 59

Communications Nonprofit Training Community 59

Waxing UnLyrical

OCTOBER 28, 2010

So what I’ll be talking about today is not just ways to maximize your media opportunities, but on how businesses owners should regard PR as integral to their overall business strategy. telling that story for you. Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ?

Conference 66

Conference Measurement Tourism Twitter 66

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.”

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. Why: you could let social media say “boo&# to you.

Small Business 51

Small Business Tourism Measurement Social Media 51