2009 Ethics Social Media Strategy 
The Hoyt Organization
JANUARY 8, 2024
When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Authenticity and value are key components of an effective PR strategy to engage this generation. However, you must tweak your strategy to reach them most effectively.
Communications Conversations
SEPTEMBER 7, 2018
It’s a concept almost as old as social media itself. Let’s take a look back at social media history for a moment. First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ Some people swore by this strategy. Not at all.
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Doctor Spin
DECEMBER 16, 2023
The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Nursing Times 3 Smith, R. Halo Effect. Nursing Times, 84 51, 68.
Deirdre Breakenridge
OCTOBER 20, 2015
It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!
Communications Conversations
OCTOBER 18, 2017
During those coffee meet-ups, I’ve: learned best practices, shared job search strategies, talked about kids, discussed job changes, talked about social media trends, and much, much more. In fact, just recently, I was introduced to a woman who runs social media at the University of St. I felt great.
Waxing UnLyrical
AUGUST 10, 2011
I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. To do that, I need to backtrack a little.
Sword and the Script
FEBRUARY 6, 2018
Search Engines, Social Media and Journalism. The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media.
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