Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. I look back to 2008 and 2009 and I think we had the priorities right. If you enjoyed this post, you might also like: Is Brand Building Becoming Cool in Marketing Again?

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B2B Marketing Content Marketing Course 148

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. I offer technical copywriting and digital marketing training , but digital strategy and branding probably accounts for half my workload.

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How To Insurance Insurance LinkedIn 100

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Nursing Times 3 Smith, R.

Journalism 52

Journalism Ethics Analysis eBook 52

Communications Conversations

DECEMBER 9, 2021

Social media is not the same space as it was when I got started in this business in 2009. Brands focused on using social to sell. In other words, brands aren’t seeing as many comments and shares as they would like. 3: In many cases, brands aren’t even engaging back! Back then, engagements were everything.

Social Media 169

Social Media Twitter Employee Trends 169

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). So, your PR strategy is going to target that niche and get media exposure for your product. Good PR gets you noticed.

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Agency Strategy Crisis Management Pitching 159

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips.

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Twitter Social Media Retail Groups 120

Communications Conversations

SEPTEMBER 7, 2018

First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ Some people swore by this strategy. And I’m sure it won’t be the last time this “strategy” is used. My advice to brands: Stick to your strategy. Not at all.

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Instagram Social Media Trends Media 68

PR Job Coach

MAY 28, 2014

For more tips on managing your workplace, and many other strategies to thriving in post college life, pick up a copy of Life After College: 10 Steps to Build a Life You Love. She was recognized as the Outstanding PR Graduate by Fresno State in 2009 and as Rookie of the Year by PRSA Central California in 2008.

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How To Groups Engineering Conference 215

Sword and the Script

MARCH 30, 2021

These branded social accounts look something akin to a ragged and outdated billboard on a desolate highway that hasn’t been updated in years. These branded accounts furnish a steady stream of self-promotion. In the early days, around 2009, I saw many reporters struggled with this and disliked it. Need an extra pair of hands?

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Social Media Report Survey Media 108

Sword and the Script

FEBRUARY 2, 2022

Notified said it can now monitor brand mentions on TikTok. She previously served as the company’s chief strategy officer. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there.

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SEO Content Marketing Marketing Software 130

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

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Conference Communications Storytelling Social Media 112

PRSay

OCTOBER 16, 2019

” • Mickey Nall, APR, Fellow PRSA, class of 2009: “ Something I was told very young and it has really been useful to me all these years : ‘It’s not really about work-life balance; it’s about finding your work-life harmony. He taught us how to build brands, use third-party endorsement, and become PR counselors.

Government 84

Government Tools Strategy Publicity 84

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. At the same time, we are always on the lookout for any proven tools and strategies to help traditional trucking fleets keep costs down and their trucks moving.

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Meeting Transportation Media Journalism 90

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Because it was the first of its kind, it garnered mass media attention and had a direct impact on United’s reputation and bottom line.

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Airlines Crisis Wikipedia Social Media 206

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. 8 – Erin Newkirk, Head of Global Brand Strategy, Caribou Coffee. 12- Taylor Lovaas, Senior Manager-Influencer & Brand Partnerships, Fast Horse.

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Exercises Meeting Energy Retail 60

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. Developing the strategies to help differentiate your company’s view and values in a crowded field is how you capture mindshare, the way your prospects think about their business. Q: How do you manage your own personal brand?

Interviews 65

Interviews B2B Measurement Blogging 65

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . Canada and Latin America, as well as Cision’s Global Product organization.

Data 70

Data Retail How To Sports 70

Polaris

JULY 31, 2014

It was January 2009—just over 5 years ago so the memory is fairly clear. Once you identify them, you can follow them, engage with them and, ultimately, implement strategies to build deeper relationships with them. Social media dashboards, including HootSuite, allow you to track mentions of your brand on Twitter.

Social Media 103

Social Media Marketing Media Twitter 103

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Can AI Improve PR? This experience is normal.

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Analytics Data Pinterest System 65

Deirdre Breakenridge

OCTOBER 20, 2015

A few courses that got favored are: Social Media Strategy and Tactics, Grassroots Digital Advocacy, and Visual Strategies in Strategic Communication. She graduated in 2009 and then started teaching at Stockton University in New Jersey. Ai Zhang received her M.A. in Communication from Syracuse University, and her Ph.D.

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Education Training Course Social Media 150

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013. Do you use Vine or Instagram videos as part of your digital marketing strategy?

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Instagram Video Social Media YouTube 84

PR Conversations

OCTOBER 28, 2014

This is at the heart of organisational strategy and governance because as a result of living that purpose and fulfilling their obligations we will secure a “licence to operate” for those who pay our wages. . Having determined purpose, next we have to decide the strategy on how to implement it. Principles.

Leadership 111

Leadership Publicity Government Journalism 111

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. I got up and asked them, “if that’s the case, why do we need PR agencies?” Read All About It! Glad thats over with.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You Image: Brad Stabler via Flickr, CC 2.0 Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Campaigns and strategies: Defining, planning and executing a campaign to align with business strategy and achieve goals is a highly valued skill set in PR. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

OCTOBER 27, 2015

Mr. Webster cites the Zero Moment of Truth by Google which said buyers went from needing about five pieces of content in 2009 to 10.4 Likewise, spreadsheets and data find brand connection, emotion, and ironically sales, in absentia. Research suggests buyers are engaging more and more content prior to making a purchase.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

JUNE 21, 2018

The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. In 2009 Nick Davies wrote about the distortion of the media by propaganda in Flat Earth News. Twitter aside, they’ve each become hugely profitable billion dollar businesses.

Social Media 73

Social Media Print Study Advertising 73

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model.

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Storytelling Media Infographics Advertising 281

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Few critics actually view Amazon’s often profit-neutral growth strategy as a bad move for the company.

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Marketing Skype Customer Service Brand 180

Cision

MARCH 16, 2016

If your PR strategy looks the same as your competitors, progress will be a challenge. As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. Tell us about W’s approach to PR strategy. So how can you become a trailblazer and rise to the top? Rapid Fire Round.

Wireless 120

Wireless Creativity Industry Agency 120

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

PR in High Definition

MARCH 24, 2020

We’ve all heard about catastrophic events that can seemingly break brands in seconds. I usually cast my mind back to Ratner in 1992 and Domino’s in 2009, but it’s also true that many brands have more resilience, even to strongly adverse effects. Reputations are valuable – there’s no question about it.

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Insurance Insurance Reputation Policies 73

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. These include: Your company name.

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How To Instagram Social Media LinkedIn 198