Public Relations Strategy to Boost Art Marketing

Ronn Torossian

The post Public Relations Strategy to Boost Art Marketing appeared first on. Brand PR Business Media Relations PR Agency PR Firm Public Relations 5W Public Relations BRANDING Insights MARKETING Strategy

When is a Brand Connecting or Pestering?

Ronn Torossian

The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING Strategy

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Forgotten Elements of Digital Marketing Strategy

Ronn Torossian

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on.

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. But the right strategy will work for any type of company. . Use backward goal-setting when creating your strategy.

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

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4 reasons why branding is essential to your PR strategy

Agility PR Solutions

Branding is one of the first things people see when they view your company. When you have created your branding, the next step is to marry it with an effective […]. The post 4 reasons why branding is essential to your PR strategy appeared first on Agility PR Solutions.

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.

The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. The post The Shifting in Brand-Influencer Relationships appeared first on. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on.

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Food Brands Face Tough Decisions

Ronn Torossian

The post Food Brands Face Tough Decisions appeared first on. Business Media Relations Insights MARKETING StrategySmithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees.

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6 PR strategies to help your brand through the COVID-19 pandemic

PR Daily

PR strategies that worked for brands two months ago might not be effective today. While it’s hard to predict what changes will come over the next few months, here are six strategies that can help you recalibrate your PR plans right now and survive—or even thrive.

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.

Capitalize Marketing Strategy for Trends without Losing the Long Game

Ronn Torossian

Brands issue their own versions […]. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. PR Strategy"Get me some PR".

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. It is the attention a brand receives through through media or other websites.

The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand.

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 Use Digital PR to Give Brands Identity

Ronn Torossian

Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content.

Post Launch Marketing Strategy


If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. When thinking about PR strategies, you should not overlook the value of doing live, offline events.

Brands Tackling Social Issues


According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).

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What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Here’s what the most successful PR strategies have in common.

Redefining your marketing strategy in 2019

PR Daily

Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year.

Five trends shaping the comms strategy of brands in 2019

Agility PR Solutions

The post Five trends shaping the comms strategy of brands in 2019 appeared first on Agility PR Solutions. We are halfway into 2019, and it is already shaping up to be an excellent year for marketers and communication specialists.

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Brands Start To Open Up

ImPRessions - Crenshaw Communications

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?

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How to Upgrade Your PR Strategy for 2020

B2B PR Sense

The same is true with your PR strategy. Public relations serves your brand in a number of ways. Increase brand awareness. Improve brand reputation. PR is far from static -- rather it is an exciting and dynamic strategy. Deploy an Email Strategy.

Find your Brand’s Optimum Facebook Strategy

Shift Communications

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. Promoted Profile is an advertising strategy where you pay to have people discover your Facebook Page.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. Traditional Media Wanes, Brand Journalism Rises. "

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Future Proof Your Content Marketing Strategy with These 6 Tips


So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

Activating Influencers: Using Outside Voices to Amplify Your PR Strategy

Business Wire

Here, we will expand on that information to help you use these new voices to enhance your brand strategy.

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. How can you set those aside and have a sounder, more informed strategy tied to the bottom line? The case study sheds light on how we make decisions and the PR tactics that underpin our strategy. PR Strategy

Product reviews are a hot commodity—yet global brands lack ratings-boosting strategy

Agility PR Solutions

Brands and businesses want customers reviewing their products—even if they’re not all positive, reviews are now one of the most reliable third-party methods of promoting brand awareness and authenticity. Public Relations branding

Tips for encouraging employees to share brand messages

PR Daily

Your workers are key ambassadors for your brand, especially on social media. In fact, 90% of brands use social media platforms to increase their visibility on the market. s brand, we realized the key to its success was first and foremost our employees, the people who make.ME

Simple and effective PR strategies for startups

Agility PR Solutions

These are all potential reasons why implementing PR strategies is often […]. The post Simple and effective PR strategies for startups appeared first on Agility PR Solutions. Public Relations branding

Improving PR Content Strategies

ImPRessions - Crenshaw Communications

The trick is how to create content that is “fire” and will fire up audiences about your brand. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator. Develop a sound content strategy. “ Content is fire.

How to Turn Your Personal Story Into a Compelling Brand


The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

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PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

After all, social media was initially created to connect family and friends, not brands. For the purposes of today's post, we're going to discuss how social media can empower both B2C and B2B PR strategy. Influencer Marketing Strategy is Changing: How to Adapt.

Podcasts: Coming soon to a PR strategy near you?


You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring.

How AI Can Help Your PR Strategy


For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. AI can now help communicators in every aspect of their strategy and campaign cycle. Spot brand & revenue indicators.

The Surround Strategy

Doctor Spin

The Italian fashion brand I was meeting up with had gotten this idea that it would be great to add some “digital marketing” for their re-launch of their most iconic product ever. There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The strategy worked like a charm.

Social Influencers To Consider For Future Brand Campaigns

Ronn Torossian

So, how should a marketing department choose to leverage the potential for brand enhancement offered by this myriad of influencers? The first question brand managers should answer is “which sort of social media […]. Public Relations Strategy

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UGC a great option for brands during the coronavirus crisis

PR Daily

User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Kaplan: Aggregating content from users is a good way for brands to stay connected to their loyalists by inviting them to participate with the brand.

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15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Modern audiences want to know the person behind the brand.

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