PR Strategy: How to Make Journalists Happy

B2B PR Sense

Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results. These strategies have gone a long way in rebuilding the public's trust and approval. It fits into the larger picture and benefits more than just your brand.

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.

Capitalize Marketing Strategy for Trends without Losing the Long Game

Ronn Torossian

Brands issue their own versions […]. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Trends 195

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. PR Strategy"Get me some PR".

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. Establish a PR Strategy. Don't let old tactics ruin your B2B PR strategy.

Product reviews are a hot commodity—yet global brands lack ratings-boosting strategy

Agility PR Solutions

Brands and businesses want customers reviewing their products—even if they’re not all positive, reviews are now one of the most reliable third-party methods of promoting brand awareness and authenticity. Public Relations branding

Brand 78

The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand.

Video 275

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. Traditional Media Wanes, Brand Journalism Rises. "

Trends 339

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Map the brand’s social graph.

The Complicated Business of Mixing Brand and Politics [Survey]

Sword and the Script

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The Politics (and Brand Risk) Will Change Tomorrow.

Survey 132

Future Proof Your Content Marketing Strategy with These 6 Tips


So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

Find your Brand’s Optimum Facebook Strategy

Shift Communications

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. Promoted Profile is an advertising strategy where you pay to have people discover your Facebook Page.

How to Turn Your Personal Story Into a Compelling Brand


The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

Brand 245

The Surround Strategy

Doctor Spin

The Italian fashion brand I was meeting up with had gotten this idea that it would be great to add some “digital marketing” for their re-launch of their most iconic product ever. There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The strategy worked like a charm.

Improving PR Content Strategies

ImPRessions - Crenshaw Communications

The trick is how to create content that is “fire” and will fire up audiences about your brand. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator. Develop a sound content strategy. “ Content is fire.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. B2B PR Belongs in Your Strategy.

3 Factors That Shape Your Brand Journalism Strategy


A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Map the brand’s social graph. Develop a content strategy with an editorial calendar.

What is your organization’s corporate social responsibility strategy?

PR Daily

The post What is your organization’s corporate social responsibility strategy? Brand Journalism Content Marketing Marketing Nonprofit Communications PR PR Daily Awards Social MediaTell us the story behind your diversity, public health or education initiative.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand? Socialize Your Brand in Three Steps. Branding Guest Post PR 2.0

Brand 282

3 approaches to revamping your content strategy

PR Daily

You’ve defined your brand position and have a clear marketing strategy. Let’s even assume you’ve documented a content strategy—to one degree or another. The post 3 approaches to revamping your content strategy appeared first on PR Daily.

7 steps to a peerless PR strategy

PR Daily

Here are seven steps to set a strategy that achieves meaningful results: 1. To make the investment worthwhile, your PR strategy should rest on research that defines the value proposition and confirms the customer and media targets. Bulletproof your strategy.

Conservative coffee? That’s Black Rifle’s brand

Ronn Torossian

But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy

Brand 247

Know your brand; then craft marketing strategy

Engage PR

But what’s more important is that the plan fits with the brand, tone, culture and other nuances that shape the outside perception of your business. However, as BrewDog adds to its 44 bars and builds its US brewery, it will be interesting to see where its marketing strategy goes from here.

3 tips for an effective content strategy

Axia PR

For your company’s content strategy to be successful, it must result in content that educates your audience, establishes your authority in your industry, and increases your brand awareness. How can you cut through the noise and draw attention to your brand?

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales


Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand?

Why Brands Need to Get Emotional


Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

Brand 255

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. Why Thought Leadership Marketing Is Vital to Your B2B Strategy.

How AI Can Help Your PR Strategy


For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. AI can now help communicators in every aspect of their strategy and campaign cycle. Spot brand & revenue indicators.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans.

The best marketing strategies for nonprofit organizations

PR Daily

When you have a limited budget for boosting your message, it’s important to have a clear and precise strategy to ensure not a penny goes to waste. Thankfully, there are marketing strategies nonprofit organizations can implement to make the most of their pennies.

5 myths holding back your paid social media strategy

Agility PR Solutions

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. the pay-to-play element is a necessary piece of social strategy. Yet, many brands remain resistant to carving out room in the budget to strategically target […].

What Materials Do You Need to Launch Your Brand’s Social Media?

Ronn Torossian

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.

The Caffè Latte Content Strategy

Doctor Spin

I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself. Okay, this is going to be a weird blog post.

How to Establish Brand Identity: Top Tips From Jeff Barrett


When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. So what do you need to do to build your brand’s identity from the ground up?

Brand 339

3 Ways to Contribute to Your Brand’s Social Strategy


Did you know that 53 percent of Americans who follow brands on social are more loyal? This is great news for those who have already developed a successful social strategy. To get started, here are three ways to build a more successful social strategy: 1.

Content Distribution Best Practices: 3 Strategies You Should Update


Although best practices are ideal strategies, they aren’t static. . This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . You can learn more about Kayla and her brands here.

How to Combine Social Strategy and Brand Journalism to Help You Earn Your Own Media


Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists.

Public Relations Strategies: Redux

Shift Communications

The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Traditional media relations as we know it is a strategy we should keep a close eye on.