The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. The post The Shifting in Brand-Influencer Relationships appeared first on. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on.

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This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

Brand 287

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.

Capitalize Marketing Strategy for Trends without Losing the Long Game

Ronn Torossian

Brands issue their own versions […]. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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PR Strategy: How to Make Journalists Happy

B2B PR Sense

Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results. These strategies have gone a long way in rebuilding the public's trust and approval. It fits into the larger picture and benefits more than just your brand.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. PR Strategy"Get me some PR".

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Here’s what the most successful PR strategies have in common.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. Establish a PR Strategy. Don't let old tactics ruin your B2B PR strategy.

Five trends shaping the comms strategy of brands in 2019

Agility PR Solutions

The post Five trends shaping the comms strategy of brands in 2019 appeared first on Agility PR Solutions. We are halfway into 2019, and it is already shaping up to be an excellent year for marketers and communication specialists.

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The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand.

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Redefining your marketing strategy in 2019

PR Daily

Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year.

PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

After all, social media was initially created to connect family and friends, not brands. For the purposes of today's post, we're going to discuss how social media can empower both B2C and B2B PR strategy. Influencer Marketing Strategy is Changing: How to Adapt.

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. That's where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure. Why Your Brand Needs to Promote Content.

Simple and effective PR strategies for startups

Agility PR Solutions

These are all potential reasons why implementing PR strategies is often […]. The post Simple and effective PR strategies for startups appeared first on Agility PR Solutions. Public Relations branding

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. How can you set those aside and have a sounder, more informed strategy tied to the bottom line? The case study sheds light on how we make decisions and the PR tactics that underpin our strategy. PR Strategy

Product reviews are a hot commodity—yet global brands lack ratings-boosting strategy

Agility PR Solutions

Brands and businesses want customers reviewing their products—even if they’re not all positive, reviews are now one of the most reliable third-party methods of promoting brand awareness and authenticity. Public Relations branding

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12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. Traditional Media Wanes, Brand Journalism Rises. "

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Future Proof Your Content Marketing Strategy with These 6 Tips


So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

Find your Brand’s Optimum Facebook Strategy

Shift Communications

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. Promoted Profile is an advertising strategy where you pay to have people discover your Facebook Page.

Improving PR Content Strategies

ImPRessions - Crenshaw Communications

The trick is how to create content that is “fire” and will fire up audiences about your brand. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator. Develop a sound content strategy. “ Content is fire.

How to Turn Your Personal Story Into a Compelling Brand


The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

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The Surround Strategy

Doctor Spin

The Italian fashion brand I was meeting up with had gotten this idea that it would be great to add some “digital marketing” for their re-launch of their most iconic product ever. There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The strategy worked like a charm.

Influencer Marketing Strategy Is Changing: How to Adapt

B2B PR Sense

Influencer marketing strategy , although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy?

The Complicated Business of Mixing Brand and Politics [Survey]

Sword and the Script

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The Politics (and Brand Risk) Will Change Tomorrow.

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7 ways influencers have changed marketing strategies

Agility PR Solutions

Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method. The post 7 ways influencers have changed marketing strategies appeared first on Agility PR Solutions.

How AI Can Help Your PR Strategy


For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. AI can now help communicators in every aspect of their strategy and campaign cycle. Spot brand & revenue indicators.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand? Socialize Your Brand in Three Steps. Branding Guest Post PR 2.0

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Ready to craft a content strategy? Answer these questions first

PR Daily

Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign. Crafting a successful content strategy requires a comprehensive approach that’s flexible enough to adapt to your evolving needs. Brand. Keyword strategy.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans.

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

But the tactics behind this strategy have changed. Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Why should brands use thought leadership?

Conservative coffee? That’s Black Rifle’s brand

Ronn Torossian

But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy

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Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Map the brand’s social graph.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. B2B PR Belongs in Your Strategy.

3 Factors That Shape Your Brand Journalism Strategy


A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

7 steps to a peerless PR strategy

PR Daily

Here are seven steps to set a strategy that achieves meaningful results: 1. To make the investment worthwhile, your PR strategy should rest on research that defines the value proposition and confirms the customer and media targets. Bulletproof your strategy.

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. Why Thought Leadership Marketing Is Vital to Your B2B Strategy.

Brand Awareness: It’s All About Content


CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

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3 approaches to revamping your content strategy

PR Daily

You’ve defined your brand position and have a clear marketing strategy. Let’s even assume you’ve documented a content strategy—to one degree or another. The post 3 approaches to revamping your content strategy appeared first on PR Daily.

Public Relations Strategies: Redux

Shift Communications

The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Traditional media relations as we know it is a strategy we should keep a close eye on.