Sword and the Script

APRIL 27, 2021

Paid – any form of sponsorship or advertising. I look back to 2008 and 2009 and I think we had the priorities right. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Shared – social channels.

B2B 148

B2B Marketing Content Marketing Course 148

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

Consumer 90

Consumer Social Media Education Advertising 90

PRSay

JANUARY 29, 2021

Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. Diane Gage Lofgren, APR, Fellow PRSA, a longtime communications executive and PRSA member who served on the Board of Directors, has passed away. She was 67.

Healthcare 78

Healthcare Journalism Study Advertising 78

PRSay

DECEMBER 27, 2022

However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. Reevaluating Twitter.

Trends 124

Trends Pitching Twitter Nonprofit 124

Communications Conversations

DECEMBER 9, 2021

Social media is not the same space as it was when I got started in this business in 2009. Advertising has taken over. Back then, engagements were everything. Twitter chats were popular (all engagements). Facebook posts would have hundreds of comments with active conversations happening in the threads. But since then, much has changed.

Social Media 169

Social Media Twitter Employee Trends 169

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. It is who they are and who they look to bring into their community.

Strategy 78

Strategy Brand Branding How To 78

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu officially opened his firm in November of 2009 and has enjoyed being a solo PR pro ever since.

Meeting 131

Meeting Radio Sports Telecommunications 131

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Klaus Schwab. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Communications Conversations

AUGUST 23, 2016

It’s not the same Twitter we know from 2009. Sure, Twitter has a broad smattering of advertising options. I know there are certainly brands who have seen success with Twitter advertising, but I have to think the lion’s share of brands have seen much more success with Facebook and Instagram than Twitter.

Twitter 60

Twitter Brand Branding Tools 60

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands.

Twitter 120

Twitter Social Media Retail Groups 120

Sword and the Script

FEBRUARY 24, 2015

of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

MAY 21, 2019

Back in the halcyon days of 2008-2009, if you had a business and were trying to reach customers, you could take your 1,000 Facebook followers and end up reaching 3,000 people with an unpaid post. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Since PR has traditionally focused on earned media.

B2B 79

B2B Social Media Company Marketing 79

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” A report from Canadian e-commerce company Shopify finds that user-generated content yields nearly four times more engagement than brand-produced advertising material.

Brand 125

Brand Branding Guidelines Creativity 125

Sword and the Script

JULY 31, 2018

Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. Terms weren’t announced yet, but to get a sense, Politico found The Economist Group acquired Roll Call in 2009 for $100 million. What FiscalNote Does.

Publicity 60

Publicity Software Government Content Marketing 60

Sword and the Script

SEPTEMBER 13, 2016

Paid media is advertising. In 2009, your firm’s Facebook page might have gotten a lot of likes. Is Content Marketing Better than Advertising? 2) Native advertising is NOT content marketing. Native ads are advertising. To be clear, native advertising done well can be very effective. A website is owned media.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Cision

DECEMBER 28, 2015

The best advice for content distribution on Twitter in 2016 comes from 2009. ” The same tactic that was perceived as heresy in 2009 is now commonly used by companies to optimize Twitter distribution of content and messaging. Repeat your Tweets. Integrate Twitter with Triberr.

Twitter 120

Twitter Brand Branding Customer Service 120

PRSay

JULY 2, 2018

Michael Cherenson, ARP, Fellow PRSA, is executive vice president, SCG Advertising + Public Relations, Parsippany, N.J. He served as PRSA’s national chair and CEO in 2009. As much as I learned about our Armed Forces, I learned even more about our society and humanity. Follow him @mcherenson.

Communications 111

Communications Public Affairs Conference Exercises 111

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Stephen Waddington

DECEMBER 12, 2019

Ads banned by Google Google stopped eight Conservative Party Election ads for violating Google’s advertising policy. Homelessness in England fell between 2003 and 2009. Facebook Ad Library fail Facebook's Ad Library was a bid by the platform to self-regulate and bring transparency to political advertising.

Publicity 93

Publicity Media Facebook Newspapers 93

Stuart Bruce

AUGUST 17, 2015

The Government Communications Service (GCS) has just released figures that claim to show it has spent £330 million less last year compared to 2009-10, by making its campaigns more cost effective. Testament to the great work GCS does is that it has won more than 80 international and national awards over the last year.

Government 60

Government Communications Advertising Advertising 60

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. With limited space, what constitutes adequate disclosure? The FTC is Serious, Folks.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). He started and sold social media boutique Livingston Communications (2009). Can AI Improve PR?

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

AUGUST 23, 2016

For a time around 2009, some social media strategists were saying a brand Facebook page eliminated the need for a website. Then, a couple of years later, Facebook changed the rules and tweaked its algorithm to the extent a branded page essentially gets near-zero visibility unless you buy advertising.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Mindful Marketing

JULY 26, 2019

Virtually influencers also can be precisely controlled to do and say exactly what advertisers desire, ‘on- and off-camera.’ ’ Contrast that certainty with the risk inherent with real human endorsers, such as Tiger Woods, whose 2009 sex scandal caused two of his biggest sponsors, Gatorade and AT&T, to bail.

Ethics 70

Ethics Consumer Reputation Corporate 70

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Balancing the positive news of growth is the cold reality that 59% of the AMEC members also said that they expected the dreaded AVE (advertising value equivalent) to remain a significant element in measurement programs for the foreseeable future.

Measurement 91

Measurement Social Media Media Internal 91

Communications Conversations

MARCH 14, 2019

During that time, Wheaties rarely had marketing budgets that would support advertising, so PR was the main brand driver. NFC Championship overtime losses with the 15-1 team in 1998 and the Brett Favre interception in 2009 still sting to this day. Any stories stand out (that you can publicly talk about, at least)?

Sports 74

Sports Corporate Financial Industry 74

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Examples of sites using Mobify include Boing Boing and A List Apart. Read All About It! Glad thats over with.

Tools 99

Tools Marketing Nonprofit Mobile 99

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Back in 2009 on this PR Conversations blog, Dr. David Michaelson proposed 10 best practices in public relations research (see, What are best practices in public relations research, really?

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. I’ve been a big fan of Jay’s work for quite a while (dating back to probably about 2009). Like many of you, I read a decent amount during the day. I read the newspaper. I read emails. I read news sites. And I read blogs.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post. While 65% of people obtain news this way, trust in platforms declined 11 points in this year’s study. 4 Ways for Business to Build Trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. If there’s one thing students and young PR pros should pay attention to, it’s learning new techniques to measure public relations efforts. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Measurement 53

Measurement Blogging Tourism Twitter 53

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Guidelines Handbook Local 40

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Ads will also continue changing as users type, which could decrease click-through rates.

Google 101

Google Nonprofit Engineering SEO 101