ImPRessions - Crenshaw Communications
JULY 10, 2023
PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.
Solo PR Pro
FEBRUARY 1, 2022
He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu officially opened his firm in November of 2009 and has enjoyed being a solo PR pro ever since. Stu Opperman, APR hadn’t always planned on being a solopreneur. Maintaining a truly solo PR firm.
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Stephen Waddington
DECEMBER 5, 2018
Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.
Maxim Behar
NOVEMBER 23, 2020
In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Klaus Schwab. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. What does it do?
Sword and the Script
MAY 21, 2019
My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. BH: In the world of B2B, paid social media is the only social media left.
Masters in Communications
FEBRUARY 12, 2022
Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.
Stephen Waddington
JUNE 21, 2018
In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. But these are exceptions and not the norm.
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