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5 tips for managing your brand influencer strategy

Agility PR Solutions

In 2009 I was planning a tourism trip for a client. We wanted to identify a group of travel bloggers who were interested in learning more about Rwanda and turned to Twitter to find them.

Strategy 110
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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. “What’s a Mod Op?”

Agency 353
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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. How would you and your team make this mission-critical shift? Onclusive is here to help!

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. gurus court influential voices on the social Web to endorse new companies, Web sites or gadgets a transformation that analysts and practitioners say is likely to permanently change the role of P.R.

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How to fight disinformation with a ‘truth sandwich’

Agility PR Solutions

In the 2009 movie, “The Invention of Lying,” Hollywood revisited the […]. In the 1997 movie “Liar, Liar,” Jim Carrey plays Fletcher Reede, a highly successful lawyer with a propensity for compulsive lying. He suddenly finds himself unable to tell anything but the truth, the whole truth, so help him … well, you know the rest.

How To 83
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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. An algorithm matched words to subsequent corporate violations reported in the media. The result is a schema that calibrates the language in Glassdoor posts with high and low risk factors.

Corporate 120
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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.” From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed.

Crisis 141