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4 timely PR lessons from the rise of TikTok

Agility PR Solutions

In 2009, people heard the phrase “TiK ToK” and thought of the debut single by Ke$ha. But if you ask a Gen Z’er today, when they hear “TikTok,” they think of a social media app to share and create videos. And like its predecessor, TikTok the app has become a global hit. The short-form video […].

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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. How would you and your team make this mission-critical shift? Onclusive is here to help!

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Reflecting on a Long Military Career and the Rewards of PRSA Accreditation

PRSay

My unit made it home safely in February 2009. I learned from this experience that caring teammates are critical to victory, and we must be open to their help — especially during difficult circumstances. Staying the course In early 2012, I decided to pursue the APR+M credential.

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How to fight disinformation with a ‘truth sandwich’

Agility PR Solutions

In the 2009 movie, “The Invention of Lying,” Hollywood revisited the […]. In the 1997 movie “Liar, Liar,” Jim Carrey plays Fletcher Reede, a highly successful lawyer with a propensity for compulsive lying. He suddenly finds himself unable to tell anything but the truth, the whole truth, so help him … well, you know the rest.

How To 88
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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. An algorithm matched words to subsequent corporate violations reported in the media. The result is a schema that calibrates the language in Glassdoor posts with high and low risk factors.

Corporate 120
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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. And while reasonable people can disagree about the cause, there’s no debating the effect: Depositors lost faith. They lost confidence. They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue.

Banking 85
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Why It’s Important to Maintain Marketing and PR Budgets in a Recession

Sword and the Script

In times like these ( 2009 , 2020 ) I conjure up my favorite analogy that marketing and PR is like working the room at a networking event. This is because traditionally, marketing and communications budgets are among the first to get the ax when times get tough. When the economy is good, that room is really loud.

Marketing 140