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4 timely PR lessons from the rise of TikTok

Agility PR Solutions

In 2009, people heard the phrase “TiK ToK” and thought of the debut single by Ke$ha. But if you ask a Gen Z’er today, when they hear “TikTok,” they think of a social media app to share and create videos. And like its predecessor, TikTok the app has become a global hit. The short-form video […].

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. gurus court influential voices on the social Web to endorse new companies, Web sites or gadgets a transformation that analysts and practitioners say is likely to permanently change the role of P.R.


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Aligning Your PR Metrics With Business Goals & Executive KPIs


Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. How would you and your team make this mission-critical shift? Onclusive is here to help!

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How to fight disinformation with a ‘truth sandwich’

Agility PR Solutions

In the 2009 movie, “The Invention of Lying,” Hollywood revisited the […]. In the 1997 movie “Liar, Liar,” Jim Carrey plays Fletcher Reede, a highly successful lawyer with a propensity for compulsive lying. He suddenly finds himself unable to tell anything but the truth, the whole truth, so help him … well, you know the rest.

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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. An algorithm matched words to subsequent corporate violations reported in the media. The result is a schema that calibrates the language in Glassdoor posts with high and low risk factors.

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Frederik Vincx

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Highlights Bootstrapped to 7 figures annual recurring revenue. Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing.

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Reflecting on a Long Military Career and the Rewards of PRSA Accreditation


My unit made it home safely in February 2009. I learned from this experience that caring teammates are critical to victory, and we must be open to their help — especially during difficult circumstances. Staying the course In early 2012, I decided to pursue the APR+M credential.