INDUSTRY INSIGHTS YOUR PEERS ARE READING
By Guest Blogger Susan E. Jacobsen I recently came across a blog with relatively decent content, but with just the oddest of names -- Outhouse General Counsel. I had a hard time taking what the blogger wrote seriously because I kept getting caught up in the blog/company name. MORE
PR people can be really bad at their jobs. That’s the simple truth. But sometimes they are so horrible that they make us all look bad. At BPB we get a lot of crapitches (my word) sent for our edification and bewilderment. MORE
During the past decade everyone seemed to be—or pretended to be—in the business of branding. The majority of ad agencies, PR firms, Hollywood agents, management consultants, and even many focus group participants, jumped on the got-to-brand bandwagon with glee and abandon. MORE
This entry by Nick Balkin, guest poster. Editor''s Note: Nick Balkin''s Twitter is located at @ nickbalkin. An earlier version of this post had the wrong username. Apologies for the confusion. Face it: you went into PR because you wanted to be a superstar. MORE
Review Your 2009 Calendar: Before you toss out, archive or delete your 2009 calendar, spend some time walking through each month. Celebrate the mistakes you’ve already learned from in 2009. If you worked during this holiday week.thanks for closing out the decade with us. MORE
You know it: Market caps are messy! But why did Kate Ennis attempt to prove it without any real facts when writing to BusinessWeek to try and get them to write about the growth business of incontinence? MORE
It’s one of the reasons Richard Laermer will be speaking at the 2009 Vocus Users Conference on the morning of June 5th in Washington, D.C. We’re a firm believer that it’s the techniques not the tools that cause PR spam. MORE
“It’s the most wonderful time of the year”…for bad pitches. Our email boxes have been stuffed with a few politically correct holiday cards and a metric ton of bad pitches desperately trying to tie-in to the KwanzmasHann season (yeah, I skipped Festivus, save it for the airing of the grievances). MORE
I recently heard from a young pro about a career predicament that likely occurs far too often. The job was not as advertised. Here is what this young pro had to say: "I need advice on which direction to go with my career. I graduated in 2008 BA in PR and four internships. MORE
Creativity is almost impossible to define. According to consumer-insight researchers at Lucid Incorporated, every person recognizes he or she has it, but its meaning varies widely. MORE
In her book, " am*B H*ous ," Debra Condren says career-oriented women have to fight to get any work-life balance. Women, she claims, are constantly fighting to maintain separate personal and professional lives. Women feel there has to be a sweet spot! MORE
A little bird tells me that Twitter can reinforce habits that, in turn, can improve our media relations efforts. 1)Brevity. More effective writing translates into a lower word count. Hey, even this post was going to be a top 5 list. 140 characters force you to be on topic. MORE
One of the more frequent questions asked of the Bad Pitch blog is “what’s the difference between pitching journalists and bloggers?” We used to assume that the main difference was that pitching bloggers requires hyper-customization. MORE
Here are some quick links to help you with your pitching efforts -- they all focus on writing. Don’t read into that though. 1) One Word One Word.com One word, sixty seconds. It’s a great creative exercise to keep your writing chops honed and your brain thinking. MORE
“I think that I shall never see, a media kit that doesn’t kill a tree.” With apologies to Joyce Kilmer , we were gearing down from Earth Day festivities when Tamar, a senior editor of MTV.com and the managing editor of the MTV Buzzworthy blog , dropped us a line. MORE
Begin forwarded message: Date: June 3, 2009 9:45:42 AM CDT The "Pull Out" Method Rivals Condoms? Spray and Pray, Dialing for Dollars. Both are mass pitch approaches that show more desperation than strategy. MORE
The pitch worked. The interview’s scheduled. Now the real work begins. We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. MORE
I''ll get right to the point: PR is not the dark side any more. As a reporter for a plethora of publications in the hard-to-remember ''80s, I do recall titters from my colleagues when I defected to PR. I had to make more money and I couldn''t cope with holier-than-thou editors. I''d written for USA Today , New York Daily News , New York Times , Crain''s NY , Editor & Publisher , Us. and all I got was a T-shirt that said, "Someone read my article." MORE
I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor. But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video. MORE
Mark your calendars if you’re in NYC Monday evening, January 12th. Richard and Kevin will be in NYC and are hoping you’ll meet up with us. If you need a reason, we’ll note it’s this blog’s third birthday. MORE
When asked why 2009 was a downer, a spokesperson pointed to the carton: “Draw a line from there.” Just this morning the Sci Fi channel became Sy Fy , which you can be assured will be back as Sci Fi not long after that. MORE
We''re always trying to tell more compelling stories.delivering messages that get our point across credibly and effectively with our target audiences. It''s one of the reason research and hard numbers(regardless of the sample size) tend to make big news. MORE
Bad Email bad pitch Bland Flowers Dumb People Sponsorship Trends For 2009. Last August, I received what can only be classified as the worst pitch (and dumbest idea) (and most greedy letter) that I have ever gotten. MORE
Tough media week for superstar Michael Jackson. Imagine, your death being announced by TMZ. Horrors! Actually, I adore TMZ. It’s the one program and site that makes me laugh all the time. A lot of tabloids can learn from it. They should stop yelling at us. MORE
This is a guest blog that I penned for [link] , the blog site for search executive Lindsay Olson of Paradigm Staffing [link]. The blog is repeated here to convey the urgency of helping reduce unemployment by raising awareness of those who are gainfully employed to the plight of those who are not. MORE
Some say we’re out of the recession. But if you consider the number of people you know “in transition,” I’ll argue we’re still in a period of forced change. MORE
Et tu, Richard? The hypocrisy I’m seeing around the Michael Jackson news story is laughable. But it’s not very original. We’ve heard this all before. What’s the motive behind declaring a winner and loser for who broke the story? Does it change the story? MORE
One of the advantages of the public relations field is that there are many components that allow you to generalize or specialize not unlike the medical field. I just received an inquiry from a student pondering the question of "what to do." MORE
It’s your first week on the job and you’ve managed to find the coffee, remember your cube neighbor’s name, and find your office without getting lost in the maze of hallways. But what about the job you were hired for? MORE
Our latest good pitch comes from Tamara Gruber with Red Giant Consulting (alas, no relation to Macgruber , we checked). Her pitch is to some discerning, fellow PR colleagues – Shel Holtz and Neville Hobson of the For Immediate Release podcast. MORE
Mark Your Calendars for May 31st, 2009. May 13, 2009, Los Angeles- It''s good to be a kid, and there’s no reason to stop eating like one. Proof that well-written, creative content can carry the day, a BusinessWeek reporter sent us this pitch from Alphadog PR. MORE
We Love The PR Biz. .Simply, Simply, because of all it can do for you! 1. Get people nationwide clamoring for your wares, turning your local father and son shop into a national, never neglected, constantly referenced, known everywhere, mega brand. 2. MORE
Are your email messages news or nuisance? Now that so many people are struggling to manage a daily stream of everything , you need to be sensitive to anything that could inconvenience them or cause them extra work. Here are some tips from PR people about etiquette. MORE
Here is my guest blog at Lindsay Olson''s Blog on job hunting. link] Thanks to the skittish economy, the job market today is not easy pickings. I have gotten more than a handful of letters asking whether now is the time to leave an existing role for hoped-for greener pastures. MORE
Pitch letters might be the most effective tool in your arsenal that you’re not using effectively. MORE
Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell them why a pitch doesn’t work for their blog – and perhaps what might work in the future. I rarely receive a response from these notes – which is unfortunate and yet telling. MORE
After five years client side, it only took me a couple of weeks back in agency world to see how much had changed and how much hadn''t. Instead of detailing what I mean by the above passive-aggressive statement, I’d much rather remind our readers to not be blinded by "The Shiny New." MORE
We''re all looking for something to take us to a better place-workwise, that is. How do we do that? Follow trends. When you’ve got one example, it’s a “noticeable situation.” When you’ve got two examples, it’s a fact. And when you’ve got three examples—welcome to a trend. MORE
Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” MORE
Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. link] Being a public relations job coach, I am constantly advising folks about how best to manage and architect their growth as public relations professionals. MORE
Last week, I had the blind luck to present right before Artie Isaac at SummitUp. If you don’t know Artie, you should. Artie Isaac co-founded SpeakerSite and the Young Isaac Agency. MORE
Earlier this week one half of The Bad Pitch Blog kicked off SummitUp -- an event packed with great content, including presentations from Bob Garfield and Chris Brogan. The Bad Pitch Blog took advantage of this quality time to ask a few folks about how to improve the pitch. MORE
I love it when I receive questions from young inquiring minds. And normally it is folks just getting started in the public relations field. Never did I expect to see a question from an energetic person in high school who is anxious for success in our industry. MORE
2009 Related Topics 
PR Job Coach
NOVEMBER 27, 2009
I love it when I receive questions from young inquiring minds. And normally it is folks just getting started in the public relations field. Never did I expect to see a question from an energetic person in high school who is anxious for success in our industry.
PR Job Coach
OCTOBER 28, 2009
One of the advantages of the public relations field is that there are many components that allow you to generalize or specialize not unlike the medical field. I just received an inquiry from a student pondering the question of "what to do."
PR Job Coach
OCTOBER 24, 2009
I recently heard from a young pro about a career predicament that likely occurs far too often. The job was not as advertised. Here is what this young pro had to say: "I need advice on which direction to go with my career. I graduated in 2008 BA in PR and four internships.
PR Job Coach
OCTOBER 24, 2009
Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. link] Being a public relations job coach, I am constantly advising folks about how best to manage and architect their growth as public relations professionals.
PR Job Coach
OCTOBER 24, 2009
Here is my guest blog at Lindsay Olson''s Blog on job hunting. link] Thanks to the skittish economy, the job market today is not easy pickings. I have gotten more than a handful of letters asking whether now is the time to leave an existing role for hoped-for greener pastures.
PR Job Coach
NOVEMBER 10, 2009
This is a guest blog that I penned for [link] , the blog site for search executive Lindsay Olson of Paradigm Staffing [link]. The blog is repeated here to convey the urgency of helping reduce unemployment by raising awareness of those who are gainfully employed to the plight of those who are not.
Bad Pitch Blog
JANUARY 3, 2009
Mark your calendars if you’re in NYC Monday evening, January 12th. Richard and Kevin will be in NYC and are hoping you’ll meet up with us. If you need a reason, we’ll note it’s this blog’s third birthday.
Bad Pitch Blog
JANUARY 3, 2009
Bad Email bad pitch Bland Flowers Dumb People Sponsorship Trends For 2009. Last August, I received what can only be classified as the worst pitch (and dumbest idea) (and most greedy letter) that I have ever gotten.
Bad Pitch Blog
DECEMBER 29, 2009
Review Your 2009 Calendar: Before you toss out, archive or delete your 2009 calendar, spend some time walking through each month. Celebrate the mistakes you’ve already learned from in 2009. If you worked during this holiday week.thanks for closing out the decade with us.
Bad Pitch Blog
NOVEMBER 6, 2009
We''re all looking for something to take us to a better place-workwise, that is. How do we do that? Follow trends. When you’ve got one example, it’s a “noticeable situation.” When you’ve got two examples, it’s a fact. And when you’ve got three examples—welcome to a trend.
Bad Pitch Blog
NOVEMBER 8, 2009
Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell them why a pitch doesn’t work for their blog – and perhaps what might work in the future. I rarely receive a response from these notes – which is unfortunate and yet telling.
Bad Pitch Blog
SEPTEMBER 5, 2009
One of the more frequent questions asked of the Bad Pitch blog is “what’s the difference between pitching journalists and bloggers?” We used to assume that the main difference was that pitching bloggers requires hyper-customization.
Bad Pitch Blog
SEPTEMBER 11, 2009
In her book, " am*B H*ous ," Debra Condren says career-oriented women have to fight to get any work-life balance. Women, she claims, are constantly fighting to maintain separate personal and professional lives. Women feel there has to be a sweet spot!
Bad Pitch Blog
AUGUST 24, 2009
The pitch worked. The interview’s scheduled. Now the real work begins. We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations.
Bad Pitch Blog
APRIL 4, 2009
You know it: Market caps are messy! But why did Kate Ennis attempt to prove it without any real facts when writing to BusinessWeek to try and get them to write about the growth business of incontinence?
Bad Pitch Blog
FEBRUARY 16, 2009
Pitch letters might be the most effective tool in your arsenal that you’re not using effectively.
Bad Pitch Blog
SEPTEMBER 30, 2009
Our latest good pitch comes from Tamara Gruber with Red Giant Consulting (alas, no relation to Macgruber , we checked). Her pitch is to some discerning, fellow PR colleagues – Shel Holtz and Neville Hobson of the For Immediate Release podcast.
Bad Pitch Blog
JULY 19, 2009
After five years client side, it only took me a couple of weeks back in agency world to see how much had changed and how much hadn''t. Instead of detailing what I mean by the above passive-aggressive statement, I’d much rather remind our readers to not be blinded by "The Shiny New."
Bad Pitch Blog
AUGUST 19, 2009
By Guest Blogger Susan E. Jacobsen I recently came across a blog with relatively decent content, but with just the oddest of names -- Outhouse General Counsel. I had a hard time taking what the blogger wrote seriously because I kept getting caught up in the blog/company name.
Bad Pitch Blog
OCTOBER 30, 2009
Last week, I had the blind luck to present right before Artie Isaac at SummitUp. If you don’t know Artie, you should. Artie Isaac co-founded SpeakerSite and the Young Isaac Agency.
Bad Pitch Blog
OCTOBER 21, 2009
Earlier this week one half of The Bad Pitch Blog kicked off SummitUp -- an event packed with great content, including presentations from Bob Garfield and Chris Brogan. The Bad Pitch Blog took advantage of this quality time to ask a few folks about how to improve the pitch.
Bad Pitch Blog
AUGUST 27, 2009
Here are some quick links to help you with your pitching efforts -- they all focus on writing. Don’t read into that though. 1) One Word One Word.com One word, sixty seconds. It’s a great creative exercise to keep your writing chops honed and your brain thinking.
Bad Pitch Blog
SEPTEMBER 17, 2009
Creativity is almost impossible to define. According to consumer-insight researchers at Lucid Incorporated, every person recognizes he or she has it, but its meaning varies widely.
Bad Pitch Blog
OCTOBER 11, 2009
I''ll get right to the point: PR is not the dark side any more. As a reporter for a plethora of publications in the hard-to-remember ''80s, I do recall titters from my colleagues when I defected to PR. I had to make more money and I couldn''t cope with holier-than-thou editors. I''d written for USA Today , New York Daily News , New York Times , Crain''s NY , Editor & Publisher , Us. and all I got was a T-shirt that said, "Someone read my article."
Bad Pitch Blog
AUGUST 13, 2009
During the past decade everyone seemed to be—or pretended to be—in the business of branding. The majority of ad agencies, PR firms, Hollywood agents, management consultants, and even many focus group participants, jumped on the got-to-brand bandwagon with glee and abandon.
Bad Pitch Blog
MAY 26, 2009
It’s one of the reasons Richard Laermer will be speaking at the 2009 Vocus Users Conference on the morning of June 5th in Washington, D.C. We’re a firm believer that it’s the techniques not the tools that cause PR spam.
Bad Pitch Blog
JULY 14, 2009
Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.”
Bad Pitch Blog
JUNE 3, 2009
Begin forwarded message: Date: June 3, 2009 9:45:42 AM CDT The "Pull Out" Method Rivals Condoms? Spray and Pray, Dialing for Dollars. Both are mass pitch approaches that show more desperation than strategy.
Bad Pitch Blog
JUNE 16, 2009
A little bird tells me that Twitter can reinforce habits that, in turn, can improve our media relations efforts. 1)Brevity. More effective writing translates into a lower word count. Hey, even this post was going to be a top 5 list. 140 characters force you to be on topic.
Bad Pitch Blog
JULY 1, 2009
Tough media week for superstar Michael Jackson. Imagine, your death being announced by TMZ. Horrors! Actually, I adore TMZ. It’s the one program and site that makes me laugh all the time. A lot of tabloids can learn from it. They should stop yelling at us.
Bad Pitch Blog
DECEMBER 13, 2009
“It’s the most wonderful time of the year”…for bad pitches. Our email boxes have been stuffed with a few politically correct holiday cards and a metric ton of bad pitches desperately trying to tie-in to the KwanzmasHann season (yeah, I skipped Festivus, save it for the airing of the grievances).
Bad Pitch Blog
MAY 22, 2009
Mark Your Calendars for May 31st, 2009. May 13, 2009, Los Angeles- It''s good to be a kid, and there’s no reason to stop eating like one. Proof that well-written, creative content can carry the day, a BusinessWeek reporter sent us this pitch from Alphadog PR.
Bad Pitch Blog
JULY 6, 2009
When asked why 2009 was a downer, a spokesperson pointed to the carton: “Draw a line from there.” Just this morning the Sci Fi channel became Sy Fy , which you can be assured will be back as Sci Fi not long after that.
Bad Pitch Blog
OCTOBER 8, 2009
We''re always trying to tell more compelling stories.delivering messages that get our point across credibly and effectively with our target audiences. It''s one of the reason research and hard numbers(regardless of the sample size) tend to make big news.
Bad Pitch Blog
OCTOBER 6, 2009
Some say we’re out of the recession. But if you consider the number of people you know “in transition,” I’ll argue we’re still in a period of forced change.
Bad Pitch Blog
APRIL 23, 2009
“I think that I shall never see, a media kit that doesn’t kill a tree.” With apologies to Joyce Kilmer , we were gearing down from Earth Day festivities when Tamar, a senior editor of MTV.com and the managing editor of the MTV Buzzworthy blog , dropped us a line.
Bad Pitch Blog
OCTOBER 1, 2009
It’s your first week on the job and you’ve managed to find the coffee, remember your cube neighbor’s name, and find your office without getting lost in the maze of hallways. But what about the job you were hired for?
Bad Pitch Blog
APRIL 19, 2009
PR people can be really bad at their jobs. That’s the simple truth. But sometimes they are so horrible that they make us all look bad. At BPB we get a lot of crapitches (my word) sent for our edification and bewilderment.
Bad Pitch Blog
JULY 1, 2009
Et tu, Richard? The hypocrisy I’m seeing around the Michael Jackson news story is laughable. But it’s not very original. We’ve heard this all before. What’s the motive behind declaring a winner and loser for who broke the story? Does it change the story?
Bad Pitch Blog
JANUARY 17, 2009
I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor. But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video.
Bad Pitch Blog
DECEMBER 13, 2009
We Love The PR Biz. .Simply, Simply, because of all it can do for you! 1. Get people nationwide clamoring for your wares, turning your local father and son shop into a national, never neglected, constantly referenced, known everywhere, mega brand. 2.
Bad Pitch Blog
MARCH 29, 2009
Are your email messages news or nuisance? Now that so many people are struggling to manage a daily stream of everything , you need to be sensitive to anything that could inconvenience them or cause them extra work. Here are some tips from PR people about etiquette.
41 
Let's personalize your content