Doctor Spin
DECEMBER 16, 2023
The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology, 35, 250–256.
PRSay
JANUARY 29, 2021
Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. Diane Gage Lofgren, APR, Fellow PRSA, a longtime communications executive and PRSA member who served on the Board of Directors, has passed away. She was 67.
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PRSay
DECEMBER 27, 2022
However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. Reevaluating Twitter.
Solo PR Pro
FEBRUARY 1, 2022
He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu officially opened his firm in November of 2009 and has enjoyed being a solo PR pro ever since. In fact, he hadn’t even intended on working in PR. Maintaining a truly solo PR firm.
Maxim Behar
NOVEMBER 23, 2020
In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Klaus Schwab. In fact, I've been doing this for at least 40 years - first in journalism and then in business. What does it do?
Sword and the Script
FEBRUARY 24, 2015
of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.
Sword and the Script
JULY 31, 2018
Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. Terms weren’t announced yet, but to get a sense, Politico found The Economist Group acquired Roll Call in 2009 for $100 million. What FiscalNote Does. The Audience it’s Buying.
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