article thumbnail

Avoid advertising blahblah: the real meaning of Christmas?

Prakkypedia

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers.

article thumbnail

Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

Meeting 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TwitSquare? What to Know About Twitter & Foursquare’s Partnership

Cision

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands.

Twitter 120
article thumbnail

A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups. Homelessness in England fell between 2003 and 2009.

article thumbnail

Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

Paid media is advertising. In 2009, your firm’s Facebook page might have gotten a lot of likes. Is Content Marketing Better than Advertising? 2) Native advertising is NOT content marketing. Native ads are advertising. To be clear, native advertising done well can be very effective. A website is owned media.

article thumbnail

Hold the front page: the news business remains a work in progress

Stephen Waddington

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

article thumbnail

UK government communications and PR leads the world

Stuart Bruce

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. Testament to the great work GCS does is that it has won more than 80 international and national awards over the last year.