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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days.

Brand 148
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5 Things to Know After Reviewing Pew Internet’s ‘Social Media Use in 2021’ Report

Solo PR Pro

In April, Pew Internet released another great report detailing social media use in 2021. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. And I wanted to highlight those and discuss the implications for brands. And, they can follow their favorite sports teams, brands and celebs there, too.

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Experts Talk Social Media Trends for 2022 at AMA Chicago

wiredPRworks

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

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Is Your Brand Messaging Recession-Ready?

Shift Communications

During the “Great Recession” of 2008, nearly eight million people lost their jobs. And that includes adapting their external communications strategy. The post Is Your Brand Messaging Recession-Ready? With this, we can anticipate a different look and feel to the labor market. A Recession-Ready External Narrative.

Brand 78
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Shared – social channels. Earned – media or influencer relations. I look back to 2008 and 2009 and I think we had the priorities right.

B2B 148