INDUSTRY INSIGHTS YOUR PEERS ARE READING
Is this the right strategy at this difficult juncture? Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. The company declined to comment on its social media strategy. MORE
B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked. MORE
Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. MORE
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy. MORE
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars. MORE
How can your organization use social media to attract customers and develop a strong brand position? Top brands on Instagram have been found to experience per-follower engagement levels of around 4.21%. There’s an art to posting on social media. MORE
Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins. To capture an audience’s attention, you have to take risks—especially on social media. MORE
How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands MORE
If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets? MORE
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. Social platforms are made for snark, right? So, when should a brand talk back? MORE
Everyone wants more followers in social media. In fact, having too many followers can be a problem if your brand looses its momentum. There are many ways to attribute value to social media marketing and the right choice depends on the business itself. MORE
Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. MORE
Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. It’s important to have a clear strategy before uploading any video. Infographics Social Media social media infographic social media vide MORE
You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. MORE
Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement? MORE
But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Additionally, they employ valuable strategies we can learn from: Beyoncé. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million. MORE
Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. MORE
Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization. MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. MORE
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.” MORE
If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. If social media isn’t a core part of your strategy, you’ll be left to play catch up. Social media is perfect for this. MORE
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Even the most extroverted among us face big challenges in creating brand engagement. The ever-decreasing attention spans of social media users. MORE
Consider this guide to make sure your marketing strategy includes the latest best practices. To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. Use social listening tools to generate more leads. MORE
There are so many different ways in which your company can benefit from social media strategies, from growing your brand’s visibility, boosting sales, all the way to generating customer engagement for your existing and new products alike. MORE
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. MORE
Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We MORE
Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? MORE
Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose. The post Tailoring Your Social Media Voice appeared first on. MORE
Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers. Analysis Public Relations social media MORE
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. MORE
Is the native analytics within social media platforms really telling you all you need to know? Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers? MORE
Social media is a crucial channel for communicators in a changing media landscape. As the digital space for publishers and brand managers becomes more crowded, continual self-promotion is required to get your message out there. MORE
At this point, the need for paid promotion as part of your social media marketing strategy should be old news. the pay-to-play element is a necessary piece of social strategy. Analysis Public Relations social media MORE
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass. MORE
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? MORE
Social media provides a plethora of engagement opportunities, but the medium is not without its risks. When faced with online ridicule, most brand managers’ instinct is to avoid commentary and ride out criticism until the news cycle turns to another story, trend or misstep. MORE
These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. MORE
Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. MORE
Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output. MORE
How are you investing in social media for the coming year? Many communicators are putting together their annual budgets, and some teams are pushing for more spending on social media content and promotions. Social Media MORE
B2B PR Sense
OCTOBER 17, 2019
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands.
PR Daily
MAY 5, 2019
Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization.
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
PR Daily
APRIL 8, 2019
How can your organization use social media to attract customers and develop a strong brand position? Top brands on Instagram have been found to experience per-follower engagement levels of around 4.21%. There’s an art to posting on social media.
The Proactive Report
MAY 8, 2017
Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
Ronn Torossian
AUGUST 22, 2019
Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose. The post Tailoring Your Social Media Voice appeared first on.
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Agility PR Solutions
APRIL 9, 2019
Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers. Analysis Public Relations social media
Critical Mention
OCTOBER 18, 2019
You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO.
Agility PR Solutions
MAY 29, 2019
At this point, the need for paid promotion as part of your social media marketing strategy should be old news. the pay-to-play element is a necessary piece of social strategy. Analysis Public Relations social media
Flack's Revenge
DECEMBER 4, 2018
If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets?
PR Daily
OCTOBER 8, 2019
Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We
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PR Daily
JANUARY 17, 2019
Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.
PR Daily
JANUARY 21, 2019
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass.
B2B PR Sense
OCTOBER 15, 2018
Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business?
Critical Mention
AUGUST 12, 2018
But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Additionally, they employ valuable strategies we can learn from: Beyoncé. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million.
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands
PR Expanded
SEPTEMBER 6, 2016
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”
PR Daily
MAY 14, 2019
Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. It’s important to have a clear strategy before uploading any video. Infographics Social Media social media infographic social media vide
PR Daily
APRIL 4, 2019
Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? RELATED: We're recognizing the brightest minds in digital marketing and social media. ].
PR Daily
JANUARY 8, 2019
Is this the right strategy at this difficult juncture? Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. The company declined to comment on its social media strategy.
PR Daily
APRIL 25, 2019
Consider this guide to make sure your marketing strategy includes the latest best practices. To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. Use social listening tools to generate more leads.
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?
PR Daily
JANUARY 13, 2019
If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. If social media isn’t a core part of your strategy, you’ll be left to play catch up. Social media is perfect for this.
Ronn Torossian
JULY 2, 2018
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. Social platforms are made for snark, right? So, when should a brand talk back?
PR Daily
JULY 15, 2019
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Even the most extroverted among us face big challenges in creating brand engagement. The ever-decreasing attention spans of social media users.
PR Daily
APRIL 1, 2019
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling
PR Daily
AUGUST 22, 2019
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.
PR Daily
JULY 9, 2019
Social media provides a plethora of engagement opportunities, but the medium is not without its risks. When faced with online ridicule, most brand managers’ instinct is to avoid commentary and ride out criticism until the news cycle turns to another story, trend or misstep.
PR Daily
FEBRUARY 19, 2019
Is the native analytics within social media platforms really telling you all you need to know? Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers?
PR Daily
FEBRUARY 4, 2019
Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins. To capture an audience’s attention, you have to take risks—especially on social media.
PR Daily
MAY 21, 2019
These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.
Prowly
OCTOBER 16, 2019
There are so many different ways in which your company can benefit from social media strategies, from growing your brand’s visibility, boosting sales, all the way to generating customer engagement for your existing and new products alike.
PR Daily
APRIL 23, 2019
Social media is a crucial channel for communicators in a changing media landscape. As the digital space for publishers and brand managers becomes more crowded, continual self-promotion is required to get your message out there.
PR Daily
FEBRUARY 7, 2019
Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?
Doctor Spin
MARCH 10, 2019
Everyone wants more followers in social media. In fact, having too many followers can be a problem if your brand looses its momentum. There are many ways to attribute value to social media marketing and the right choice depends on the business itself.
PR Daily
JULY 23, 2019
Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].
B2B PR Sense
SEPTEMBER 15, 2017
B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked.
PR Daily
AUGUST 29, 2019
How are you investing in social media for the coming year? Many communicators are putting together their annual budgets, and some teams are pushing for more spending on social media content and promotions. Social Media
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