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What My PR Degree Would Look Like Today

Waxing UnLyrical

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. However, as a young professional continuing to learn every day in the professional environment, I wondered what my degree might look like were I to embark on it all over again tomorrow.

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He fired me and Launched my Career in Tech PR

Flack's Revenge

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. I had briefly toyed with becoming a sound engineer before my parents convinced me that “real” engineering was a better career choice.

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3 Things Triathlons Taught Me About Running My PR Business

PRSay

I started my PR firm in 1992. I had to learn all these skills while I serviced my clients. More than 20 years after I started my business, I decided to incorporate exercise into my life. When I signed up for the New York City Triathlon in 2016, I felt out of my element. What are you worried about, Hilary?”

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ICON 2023 Preview: Award-Winning Journalist Michele Norris on Discussing Race and Creating Community

PRSay

In 2010, she launched what became a Peabody Award-winning initiative, “ The Race Card Project ,” which fosters conversation among individuals about their differences. I had no idea that The Race Card Project would turn into such a rich and deep archive of the lived experience around race. A book based on the project is out in January.

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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? That was my first exposure into the communications world.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect. I’ll spare you the minutiae of the job and get to my main points.

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Meet the latest Socially Mobile class of 2022

Stephen Waddington

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. Each week, students are required to submit an assignment reflecting on what they’ve learnt, and how they’ll apply it to professional practice. More news to come.

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