Cision

AUGUST 3, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. The need for a PR system of record in the communications industry that integrates with analytics and marketing automation systems is demonstrated by the back-to-back recognition of Cision’s comprehensive platform solution in this award category.

Industry 0

Industry Communications Software Hotels 0

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Amazon (6.6K+ articles): In the smart home category, Alexa’s success was in integrations at CES this year.

Trends 191

Trends Brand Branding Software 191

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. At NewsWhip, we’re dedicated to improving our products and delivering reliable solutions that exceed the expectations of our clients.

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Today’s tech categories are hotly competitive. News creates a market presence. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category.

Technology 246

Technology Company Banking Education 246

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. No, CES (formerly known as the Consumer Electronics Show), is not an auto show.

Automotive 99

Automotive Mobile Government Technology 99

ImPRessions - Crenshaw Communications

MAY 15, 2019

Instead, Boeing CEO Dennis Muilenberg resisted action to curb use of the aircraft, insisting that the problem could be corrected by a software fix and better pilot training. In his mind it was that pesky software flaw that could be fixed and handled with pilot education. Why expand the problem if it’s not necessary?

Reputation 245

Reputation Airlines Automotive Software 245

5W PR

AUGUST 9, 2022

While traditional software companies have to figure out how to sell products to individual customers, SaaS companies must convince companies of varying sizes that they should be using their software. Publish these articles through online magazines, news websites, and the brand website. Strategies That Work.

Company 78

Company Strategy Software Writing 78

ImPRessions - Crenshaw Communications

JULY 16, 2019

Having a protocol to respond quickly to breaking news and industry trends is key to gaining traction in a digital world. Executives can easily get their names and insights in the news by simply commenting on data breaches or other major stories. Having a team ready to scan the news and look for reactive opportunities is vital.

Company 213

Company Case Study Airlines Study 213

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 89

Pitching Report Software Survey 89

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. And once you’ve collected coverage, will you be able to refine your targeted news distributions? Consider this when selecting a potential software provider.

How To 265

How To Media Software Agriculture 265

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. AHREFs (see my product review ) offers a “ domain rating ” while Semrush furnishes an “ authority score.”.

SEO 135

SEO Content Marketing Marketing Software 135

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020!

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Today’s tech categories are hotly competitive. News creates a market presence. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category.

Company 120

Company Banking Education B2C 120

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. That’s when he started building a product in-house. PR tech news mentions. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.” Building buzz without the buzzwords: ban these terms.

Real Estate 225

Real Estate Software Leadership Advertising 225

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Data-driven coverage can establish a brand as a category expert or leader. These audiences look for category insight and find… you! Media love data. It’s pull marketing 101. This is a mistake.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Data is everywhere you look, from reviews and ratings, to category research, analyst reports, user testimonials and social content.

B2C 120

B2C B2B Software Consumer 120

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Breaking: Journalists want to report news. The bar for relevance in certain categories, like her beat of cybersecurity, is high. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

When a friend complained that a certain large coffee company has forced mom-and-pops out of business, I hurried to set him straight about how (former client) Starbucks actually grew the specialty coffee category for everyone. For a product sold at retail, you can actually learn by talking to store managers or customers themselves.

Agency 140

Agency Enterprise Energy Retail 140

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? All of these can be used to research industry trends and current news: Google News.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A well-crafted PR campaign can be even more powerful and productive for a smaller organization. It’s also a bonus when a nimble team opts to jump on a breaking news story with their own comment, point-of-view, or real-time marketing push. Some of today’s largest business categories started out as niches.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. There are some PR tactics that can help. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Cision

JUNE 6, 2017

When people share content, they become advocates for your ideas and products. A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Episodes include How Tech is Changing Investing , Creating a Category: from Pricing to Positioning ; and How to Live Longer and Better. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list. This Week in Enterprise Tech/This Week in Tech. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The tool has been likened to Google Trends for news coverage. You don’t need an account to use it.

Technology 118

Technology System Tools Government 118

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. ” You can use the following top reasons that companies write a press release for ESG to deliver your ESG news to a global audience. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

As well, each product or service has different needs. For many in the B2B space, particularly start-ups with interesting new tech and other innovation, advertising makes little or no sense as customers get all they need to know from important verticals. The third category is the company that relies on a sound mix of PR and advertising.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

JUNE 16, 2015

You want quality sites like Google News, Yahoo! and well-respected industry websites to host your press release, because you know that real people read news there. Ultimately, you want people who read your press release to be so intrigued with your brand that they click the link to your site or product. Just sayin’. Not so much.

Measurement 120

Measurement Software Nonprofit Analytics 120

Beyond PR

AUGUST 4, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. The annual CODiE Awards are presented by t he Software & Information Industry Association (SIIA), the “principal trade association for the software and digital content industry.”

Industry 64

Industry Communications Software Hotels 64

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. It’s important to underscore that this briefing is the primary source of my observations and that I didn’t actually touch the software. The Onclusive newscrawler is at the center of its product.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. The PR software community has taken note and they are responding. It makes sense.

Software 124

Software Pitching Ethics Privacy 124

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. The human making the news was Blake Lemoine, part of Google’s Responsible AI division , who in April shared a document with his higher-ups titled, “ Is LaMDA Sentient?

Comparison 65

Comparison Technology Google Engineering 65

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

Polaris

JANUARY 21, 2015

Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: A shopping blogger gets a pitch from a PR firm for CRM software for enterprise brands. A mom blogger with a Canadian audience receives a pitch for a product that’s only available in the U.S. 1: Targeting inappropriate bloggers.

Agency 100

Agency Pitching Enterprise Policies 100

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. 2) SocialChorus adds new employee comms products. I’ve seen this mashup among products on review sites among other vertical markets.

Industry 88

Industry Media Technology Employee 88