Sword and the Script

DECEMBER 12, 2023

Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges. What are some of the PR software makers doing that’s interesting? He has an interesting mix of AI, software development and public relations domain expertise.

Software 140

Software Tools Ethics Privacy 140

Agility PR Solutions

JANUARY 12, 2021

More importantly to media pros, can AI write a good subject line and a solid pitch? New research from PR link building and outreach software BuzzStream and boutique content marketing firm Fractl seeks to find out. The post Can AI write a better pitch than you? Will humanity become obsolete in AI’s wake?

Writing 86

Writing Pitching Software Media 86

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. In the process, I became a software product nerd. But there’s really no other way to describe it.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

JULY 10, 2019

It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. The software helps simplify writing and improves its comprehension. The app marks up writing in blue, green, red, pink and yellow by applying the lessons we learn at school.

Writing 92

Writing Newspapers Comparison Web 92

Sword and the Script

JANUARY 28, 2020

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. As I write this, Notified is listed as a product brand, among several others, under the PR product section of the Intrado website. 8) History and backstory. 9) PR tech assessment.

Software 113

Software Tools Publicity System 113

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Trust but verify.

Analysis 142

Analysis Tools Software SMB 142

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no.

Blogging 113

Blogging Software B2B Survey 113

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. Software platforms now providing these services include ChatGPT, GPT-4, Synthesia, ElevenLabs’ Prime Voice AI and BeFunky.

Publicity 173

Publicity Software Education Technology 173

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Cision

DECEMBER 7, 2017

Use Software. Certain PR software can provide valuable additional insight into your target audience, topical trends and overall engagement. Cision’s PR software provides a media database for the quick collection of contact information, in addition to media monitoring, news release distribution and engagement analysis.

Pitching 298

Pitching Software Construction Writing 298

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 105

B2B Survey Pitching Software 105

Mindful Marketing

MAY 17, 2017

The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. We expect significant changes in market dynamics over the coming year.”

Software 50

Software Media Analytics Report 50

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

AUGUST 8, 2017

Do you write a new pitch all together? This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing. The post NewsAI: An Impressive New PR Software Tool [Product Review] appeared first on Sword and the Script. Do you follow up?

Software 69

Software Tools Pitching Media Relations 69

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Brand 52

OnePitch

MAY 30, 2023

She’s been contributing to PCMag since 2011 and currently writes about work life, productivity, and software with an emphasis on apps for productivity and collaboration. Jill Duffy is a columnist and deputy managing editor at PCMag.

Software 72

Software Writing Media 72

Flack's Revenge

MARCH 9, 2021

Mipsology’s core tech, built into its Zebra software, makes it possible to run neural network deep learning models developed for popular Nvidia GPUs on other kinds of chips. Most who work in and write about AI understand the importance of inference acceleration. Mipsology (Deep learning inference acceleration). Challenges.

Case Study 266

Case Study Marketing Software Technology 266

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Create a project and move tasks from sheets or mentioned on emails to the software.

Software 151

Software How To SEO System 151

Sword and the Script

OCTOBER 12, 2021

I often write about marketing surveys on these pages. The survey results suggest a fairly equitable distribution across hardware, software and services. However, there is certainly a lot of overlap between “software” and “cloud.”. 28% said software. The survey also looked more specifically at software spending.

B2B 104

B2B Software Survey Study 104

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. As I write this post, the current asking price on OpenSea is $36,099.60. It’s possible that Onclusive did too at one time.

Software 85

Software Internal International Pitching 85

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations.

Brand 147

Brand Branding Reddit Pitching 147

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. If you enjoyed this post, you might also like: 9 Corporate Characteristics to Look for When Buying Public Relations Software. Using AI to shop coverage of surveys. Content picks. International media.

Technology 92

Technology Software Survey Internal 92

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. The company’s measures are based on the pitches sent through their systems. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 144

Survey Software B2B Pitching 144

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 29, 2022

that provides online software to help create, implement and evaluate communications plans. In her article for the March issue of Strategies & Tactics , titled “ Channeling Childhood Creativity to Achieve Professional Success ,” Farmer recalled her creativity as a child, when she used to write her own songs. Catch episode No.

Creativity 152

Creativity Print Software Writing 152

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. This, in turn, can lead to better outcomes for clients and organizations.

Technology 141

Technology Crisis Management Social Media Training 141

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Prohibition

OCTOBER 25, 2023

At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Presspage

NOVEMBER 29, 2023

One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. But this also means that all the technology you wrote yesterday, would be better technology if you’d write it today. Technology developments Presspage has been around for 15 years already. Is that a problem?

System 78

System Software Technology Privacy 78

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users.

Leadership 78

Leadership Software Customer Service Small Business 78

5W PR

AUGUST 9, 2022

While traditional software companies have to figure out how to sell products to individual customers, SaaS companies must convince companies of varying sizes that they should be using their software. Write a blog post on the company website every week. SaaS companies are unique in the way they approach marketing.

Company 78

Company Strategy Software Writing 78

Onclusive

JANUARY 17, 2018

Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co-mentioned terms, top publishers, top authors, competitive mentions and more. Which authors are writing about that topic. Here are the results: 1.

Trends 191

Trends Brand Branding Software 191