Agility PR Solutions

SEPTEMBER 13, 2022

New research from software reviews and selection firm Capterra finds that while one in four American adults live with a physical or mental disability, they are often excluded from digital marketing messages due to accessibility barriers.

Consumer 147

Consumer Marketing Survey Software 147

Cision

JANUARY 14, 2021

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software.

Communications 156

Communications Software Marketing Blogging 156

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Another interesting number in the earning presentation is the total addressable market (TAM). TrueScope raised $6.2

Software 162

Software Case Study Advertising Advertising 162

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. The company has done a couple of things historically that allow it to stand out in the market.

Software 204

Software Tools Pitching Media 204

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Media Relations 92

Media Relations Software Media Pitching 92

Ronn Torossian

DECEMBER 2, 2019

Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private.

Marketing 195

Marketing Software Publicity Brand 195

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. The best vendors in any market are continuously trying to improve the product first because that drives margins.

Software 85

Software Corporate Publicity Marketing 85

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Content Marketing Case Study 329

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 215

Marketing Social Media Content Marketing Media 215

Agility PR Solutions

MARCH 21, 2023

Brands and businesses are having a hard time figuring that out, according to new research from software and services marketplace Capterra, which finds that many marketers struggle to determine how to pay for these partnerships because of widely varying influencer rates depending on the individual, their engagement, their […] The post Marketers (..)

Marketing 88

Marketing Software Brand Branding 88

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Everyone can send an email.

Marketing 210

Marketing Data Apparel Strategy 210

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. And yet here we are.

Software 98

Software Social Media SEO Print 98

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. AI input optimization could evolve into a marketing specialization in the same way SEO did.

Software 78

Software Company Pitching Writing 78

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). Here’s your monthly PR Tech Sum. SEMrush has acquired the Warsaw-based Prowly.

SEO 189

SEO Software Company Media 189

Cision

MARCH 10, 2021

How to make the case for investing in better PR technology.

Software 227

Software Marketing Technology How To 227

Sword and the Script

DECEMBER 14, 2021

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. Every year this breaks down the results and covers dozens of marketing surveys and studies. And now on to the statistics summarizing marketing in 2021….

Marketing 115

Marketing B2B Survey Study 115

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Trends Analysis Television 207

PR 20/20

MAY 9, 2023

Associations and other member-based organizations demonstrate no shortage of marketing tactics. However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. A CRM That’s Customizable for Your Needs It all starts with a central database.

Strategy 78

Strategy Marketing Social Media Communications 78

Ronn Torossian

MAY 1, 2023

SaaS is a popular software delivery model for businesses of all sizes. It allows users to access software through the internet on a subscription basis instead of purchasing and installing software on individual devices. SaaS solutions have changed how companies use software and opened up new possibilities.

Software 195

Software Company Publicity Strategy 195

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Everyone is doing it!

B2B 85

B2B Storytelling Marketing Case Study 85

Agility PR Solutions

NOVEMBER 10, 2021

Communicators are proving their value in the C-suite and earning more accolades and empowerment in the process, yet a new survey reveals that marketers continue to struggle to align goals with company objectives, according to new data released from Plannuh, a software-as-a-service company transforming the way marketers plan and budget.

Company 103

Company Marketing Survey Software 103

Stephen Waddington

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The combination of GPT-3 and audio and video transcription software such as Otter.ai The shiny new toy is an ethical minefield. There is no doubt that language models will improve.

Publicity 110

Publicity Marketing Wikipedia Analysis 110

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? As a user of graphic design software since the mid-90s, I know these techniques firsthand. Here are three ways marketing should fight falsity: 1. Check out Mindful Marketing Ads and Vote your Mind!

Marketing 82

Marketing Social Media LinkedIn Video 82

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Consumer Study Data 78

Agility PR Solutions

OCTOBER 13, 2021

New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources. The post New G2 study finds software buyers will spend more in 2022, with 86% turning to peer reviews appeared first on Agility PR Solutions.

Software 146

Software Study Enterprise Survey 146

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 198

B2B Marketing Company SEO 198

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Video 93

Video Strategy Marketing Instagram 93

Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how John Wall put it on a recent episode of Marketing Over Coffee.

Marketing 108

Marketing Company B2B Content Marketing 108

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 181

SEO Content Marketing Marketing Publicity 181

Agility PR Solutions

APRIL 14, 2022

This article aims to highlight the advantages that certain software might provide to your […]. The post 3 types of software that help improve customer relations appeared first on Agility PR Solutions. Without an effective customer relations ethos within your business, you would surely find it difficult to maintain your business.

Software 78

Software Industry Publicity Marketing 78

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.

Marketing 122

Marketing B2B Comparison Content Marketing 122

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here.

Software 157

Software Pitching Social Media Media 157

Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Software 78

Software Communications Media Internal 78

Agility PR Solutions

DECEMBER 21, 2022

Over the last few years, Agile practices have extended beyond software development and the IT team into other business units such as marketing and HR. The post 2022 State of Agile: Adoption spreads to marketing, but lack of leadership is limiting its success appeared first on Agility PR Solutions.

Leadership 78

Leadership Marketing Enterprise Software 78

Onclusive

OCTOBER 26, 2017

Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Rose explained, “The convergence that we’re seeing with content, influencers, PR, and marketing is such an important part of our business. Integrated content & marketing measurement pyramid.

Measurement 199

Measurement Marketing Content Marketing Social Media 199

Sword and the Script

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. Check out our services.

B2B 193

B2B Marketing Survey Case Study 193

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Does your media monitoring software do all of this? Do you know what clients and prospects are saying about you in real-time? How about the media, bloggers or influencers?

Media 0

Media Software Comparison Brand 0