Sword and the Script

FEBRUARY 14, 2023

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. Yet the PR software community has been taking this to new levels.

Software 173

Software Pitching Media Analysis 173

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 88

Content Marketing Marketing SEO Social Media 88

Contently - Strategy

JUNE 25, 2020

Many of them have added bells and whistles to their software, hoping to differentiate their way into the “Leader” section of the next analyst report, but few have delivered on that initial promise. Data-driven content marketing isn’t a two-step process. Brinker’s supergraphic is at 8,000 companies now.

Content Marketing 131

Content Marketing Strategy Data Marketing 131

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 109

Content Marketing Marketing Media Relations Measurement 109

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Social Media Blogging 126

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 73

Content Marketing Measurement Marketing SEO 73

Polaris

DECEMBER 7, 2014

Who: Sarah is a UK-based blogger, content marketer, speaker and mom. 3: Content Marketing Institute. Who: Joe Pulizzi, a leading evangelist for content marketing, founded the Content Marketing Institute (CMI) in 2007. There are lots of free ones available for download. Here are 5 to consider.

Content Marketing 154

Content Marketing Blogging Marketing Social Media 154

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Trends Analysis Television 207

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either. Red Bull, Johnson & Johnson).

Content Marketing 86

Content Marketing Marketing Case Study B2B 86

Contently - Strategy

MAY 8, 2019

Some sellers know their companies have a library of content but don’t put in the effort to find and study it. As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people. The post Content Marketing and the Future of Sales Enablement appeared first on Contently.

Content Marketing 93

Content Marketing Marketing Case Study Brand 93

Rock the Status Quo

JUNE 4, 2015

“Do you know what marketing automation is and have you used it for your clients,” he says? “I’m really not interested in any kind of software but just wanted to learn something new. What we’re taught about content marketing Ebooks and webinars that require phone numbers are incredibly annoying.

Content Marketing 100

Content Marketing Training Marketing Consumer 100

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Content Marketing 90

Content Marketing Engineering Marketing Analytics 90

Sword and the Script

MARCH 1, 2022

It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia.

Software 162

Software Case Study Advertising Advertising 162

Contently - Strategy

SEPTEMBER 20, 2021

Many of them have added bells and whistles to their software, hoping to differentiate their way into the “Leader” section of the next analyst report, but few have delivered on that initial promise. Data-driven content marketing isn’t a two-step process. Brinker’s supergraphic is at 8,000 companies now.

Content Marketing 54

Content Marketing Strategy Data Marketing 54

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. ” There are only 214 million for “b2b software.”

Content Marketing 58

Content Marketing B2B Trends Marketing 58

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Sword and the Script

JULY 9, 2016

Also see: The Shocking Beef about Feeding the Content Monster . 3) Why I’m Killing the Marketing Qualified Lead. There’s an evolution the fermium model that’s gaining traction and deserves thoughtful consideration for marketers promoting Software as a Service (SaaS).

Social Media 104

Social Media Content Marketing Media Marketing 104

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Social Media 60

PR 20/20

JULY 3, 2018

The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Should Content Marketers Fear Artificial Intelligence? But this doesn’t mean brands will show content creators the door.

Content Marketing 40

Content Marketing Marketing Data Tools 40

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Social Media 78

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Social Media Blogging 69

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. If you want to build an audience of subscribers….

Blogging 168

Blogging Social Media Pitching Content Marketing 168

Onclusive

DECEMBER 6, 2019

MAICON is built on the idea that every piece of software marketers use today can be made more intelligent using AI and machine learning.Learn from a variety of real-life case studies on marketers who have deployed AI in their own companies. . Content Marketing World. Dates: October 13 – 16, 2020.

Conference 329

Conference Marketing Content Marketing Case Study 329

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR PR Tech Sum]. to approximately $5.5

Blogging 182

Blogging B2B SEO Study 182

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Marketing Company How To 40

Agility PR Solutions

AUGUST 9, 2020

As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world.

Digital PR 138

Digital PR Crisis Content Marketing Agency 138

Sword and the Script

APRIL 18, 2023

In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute. Here are three findings from the report that stood out to me.

B2B 193

B2B Study Consumer Content Marketing 193

Onclusive

OCTOBER 26, 2017

Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. Rose highlights goals within a program as falling into three categories in the buyer funnel: Subscribe, Win or Grow.

Measurement 199

Measurement Marketing Content Marketing Social Media 199

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

Content Marketing 0

Content Marketing Social Media How To Media 0

Awario

DECEMBER 1, 2020

Larry Kim is the founder of WordStream, the world's top PPC marketing software company. He's also the CEO of MobileMonkey - a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger.

Marketing 103

Marketing Interviews Content Marketing Facebook 103

Agility PR Solutions

JANUARY 12, 2021

New research from PR link building and outreach software BuzzStream and boutique content marketing firm Fractl seeks to find out. Will humanity become obsolete in AI’s wake? More importantly to media pros, can AI write a good subject line and a solid pitch? The two firms released […].

Pitching 88

Pitching Writing Media Content Marketing 88

PeakMetrics Insights

FEBRUARY 13, 2019

One way to stay on top of brand mentions is to use powerful brand monitoring software. If you are considering using brand tracking software to grow your company’s online reputation, the following are five benefits you can enjoy. 2) Using brand analysis software allows you to reduce the effects of harmful content about your brand.

Brand 40

Brand Branding Software Reputation 40

Agility PR Solutions

APRIL 21, 2020

New research from content marketing platform and marketing work management software firm NewsCred helps to quantify the challenges marketers are facing as it relates to the taxing coronavirus pandemic by evaluating the impact of COVID-19 on today’s leading marketing organizations.

Crisis 88

Crisis Marketing Data Content Marketing 88

PR 20/20

APRIL 28, 2016

Snackable content like listicles, quizzes and clickbait are popular in many industries. Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts. That’s where hacking technical content marketing comes in.

Content Marketing 40

Content Marketing Marketing Financial B2C 40

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 215

Marketing Social Media Content Marketing Media 215