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Addressing Cybersecurity Concerns With Your Consumer Technology

Ronn Torossian

Consumer technology companies have become a necessary part of daily life. What ͏is consumer͏ technology? Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technology appeared first on.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 126

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

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Emerging Trends in Tech PR: What’s Next for Technology Companies?


Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. From tech specs to human connection Technology may be complex, but successful PR relies on the human element. The post Emerging Trends in Tech PR: What’s Next for Technology Companies?

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The pace of AI announcements in PR software slows [PR Tech Sum 52]

Sword and the Script

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years. What do you think?

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Symphony Technology Group Acquires Onclusive


Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Last year STG made clear its intention to create a market leading insights and software company through the proposed acquisition of Kantar Reputation Intelligence.

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What does the silence in PR software speak? [PR Tech Sum 54]

Sword and the Script

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. TVEyes says it added , “twice as many U.S.