Cision

MAY 24, 2016

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. Measuring the value of an award, however, can be difficult. Gauge the success of your media relations program using media monitoring software. Becoming a thought leader takes time and a targeted strategy.

Measurement 222

Measurement Leadership Pitching Brand 222

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Communications Brand 40

Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics software possible. Why share it with you?

Measurement 150

Measurement Analytics Product Launch Data 150

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. But with a multi-touch attribution model, you’ll set your measurement strategy up for success by better understanding the roles each campaign and touch plays along the sales journey.

Measurement 168

Measurement Data Survey Social Media 168

Cision

MAY 27, 2016

Yet, many brands don’t know how to measure their social ROI. Is your measurement strategy missing the mark? Is your measurement strategy missing the mark? You aren’t setting measureable goals. The first step in social measurement is determining what your overall goals are. They need to be specific and quantifiable.

Measurement 168

Measurement Social Media Strategy Tools 168

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Media 136

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 130

Measurement Communications Survey Media Relations 130

Cision

JUNE 30, 2015

Everyone’s talking about PR data and measurement. For instance, how are you measuring your PR program? What data is being fed to analytics or other measurement software? When it comes to the laws of supply and demand, the PR measurement beast need never go hungry. Learn About Measurement Models. Not exactly.

Measurement 120

Measurement Analytics Data Software 120

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Trends Analysis Television 207

Cision

MAY 17, 2016

In order to properly track the sales journey from start to finish, understand financial outcomes and connect communication to those outcomes, you’ll also need to incorporate an integrated PR software solution and marketing performance management system. Here are three tips to help your brand set itself up for measurement success.

Measurement 168

Measurement Strategy Brand Branding 168

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. It’s free, and helps communicators form a more strategic measurement program that shows PR’s value in an organization. Tag Management.

Measurement 120

Measurement Tools Google Analytics 120

Cision

MAY 16, 2016

So what should your brand include in its measurement strategy ? With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. If your answer is “I don’t know,” you’re missing out on major opportunities to earn new followers and gain more coverage.

Measurement 159

Measurement Brand Branding Pitching 159

Onclusive

AUGUST 19, 2021

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development.

Media 370

Media Strategy Case Study Analytics 370

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). It was popularizing attribution measurement in PR. Here’s your monthly PR Tech Sum.

SEO 193

SEO Software Company Media 193

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Click here!

Measurement 120

Measurement Analytics Nonprofit Software 120

Agility PR Solutions

JUNE 8, 2020

Providing a great customer experience is hard enough, but quantifying and measuring the results is another challenge altogether. The post Companies still struggling with measuring CX ROI—which leading brands are doing it right? appeared first on Agility PR Solutions.

Measurement 78

Measurement Brand Branding Company 78

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. How can what was measured last month be used to guide strategy for the following month? Does your media monitoring software do all of this?

Media 0

Media Software Comparison Brand 0

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. iSentia is an all-in-one PR software tool based in Australia. Image credit: Pixabay.

Software 138

Software Case Study Advertising Advertising 138

Solo PR Pro

MAY 14, 2019

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. This is a key element of PR measurement.

Measurement 53

Measurement Analytics Google Social Media 53

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Social Media Analytics 140

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 72

Content Marketing Measurement Marketing SEO 72

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Measurement Analytics Communications 195

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. If I were building my own PR software, it would look like Onclusive.”.

Media 369

Media Pitching Media Relations Social Media 369

Sword and the Script

JANUARY 31, 2023

“Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. It last rebranded as Intrado in 2019 and in 2021 renamed its PR business software unit Notified , which was the namesake of a cool little PR tech startup it acquired. PR measurement. PR measurement.

Software 78

Software Pitching Social Media Media 78

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Measurement 161

Measurement Data-Driven PR How To Social Media 161

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Social Media Radio Brand 370

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Storytelling Software 186

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

Measurement 74

Measurement B2B Blogging Corporate 74

Katie Paine's Measurement Blog

FEBRUARY 22, 2016

By Greg Jarboe — Back in 1986, I became the 13th Director of Corporate Communications at Lotus Development Corporation, which was the world’s largest independent software company at the time. Katie Paine, publisher of The Measurement Advisor, was the company’s 12th, and hired me before she left Lotus.)

Case Study 56

Case Study Measurement Study Corporate 56

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. The vast majority of which, if not all, are outside the US.

Publicity 132

Publicity Software Social Media Tools 132

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Brand Branding 75

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? Is PR responsible for sales?

Measurement 50

Measurement Analytics Social Media Agency 50

Cision

APRIL 5, 2016

Use social media listening software to track keywords relating to the crisis and take note of how often your brand is mentioned in relation to it. Here are three factors you should be monitoring to help you adapt your crisis communication: 1. How much your brand is mentioned.

Crisis 120

Crisis Measurement Crisis Communications Brand 120

Agility PR Solutions

DECEMBER 22, 2021

In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components.

Company 144

Company Internal International Measurement 144

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Media Relations Social Media Media 100

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. It also labels the click “its evil queen.”.

Content Marketing 60

Content Marketing Measurement Marketing Social Media 60