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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

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How to get the return on investment (ROI) from media monitoring

Onclusive

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. Getting to ROI through business impact measurement. quarterly website visitors driven by their media coverage.

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Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). It was popularizing attribution measurement in PR. Here’s your monthly PR Tech Sum.

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9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software

Cision

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. How can what was measured last month be used to guide strategy for the following month? Does your media monitoring software do all of this?

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Integrated PR & Marketing Measurement Begins with Business Goals

Onclusive

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. ” Starting with the goal.