Shift Communications

FEBRUARY 20, 2019

While specific hashtags can be searched or “followed” within the platform, it’s difficult to capture top trending hashtags without buying into certain third-party tracking software. Don’t just perform traditional PR, use data-driven PR ! Even with the aforementioned access, there is limited visibility. Lisa Zanchi.

Trends 142

Trends Industry Social Media Data-Driven PR 142

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. The Internet of Things permits connected devices to work anywhere. Could HAROLD exist?

Communications 60

Communications Data-Driven PR Employee Pitching 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

FEBRUARY 4, 2015

Data is Just for Consumers and Science Projects, right? Data, both its growth and value to marketers and their audiences, is growing across all spectrums. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data-Driven PR Data Marketing 60

Shift Communications

SEPTEMBER 12, 2017

As such, if our data is corrupted, filled with junk, or flat-out wrong, our predictions will simply magnify these errors. To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies.

Analytics 92

Analytics Publicity Data Software 92

Shift Communications

NOVEMBER 17, 2017

By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.” The expansive variety of software and technology at our fingertips allows everyone the opportunity to turn data into valuable insight. How Does Predictive Analytics Apply to PR?

eBook 104

eBook Analytics Crisis Communications Analysis 104

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. This is a mistake.

B2B 153

B2B Data Pitching Survey 153

5W PR

JUNE 6, 2022

To that end, it’s important to keep track of the details of this trend, and these days, it’s a lot easier for businesses to stay on top of all the real-time data that’s available from different platforms that show the performance of a PR campaign.

Trends 88

Trends Digital PR Publicity SEO 88

Shift Communications

NOVEMBER 13, 2017

Using custom-built software, we extract out the publications from this corpus of links to find what catches our influencers’ eyes and compels them to share. Once we know who our most influential, most talked-about people are, we extract a year’s worth of their social shares. What do they talk about?

How To 131

How To Pitching Publicity Conference 131

Shift Communications

JULY 24, 2017

From there, we would recommend also using Watson’s Natural Language Understanding software from IBM Watson to analyze the tone of social media posts around the crisis. Control the message.

Case Study 94

Case Study Crisis Crisis Management Study 94

Shift Communications

AUGUST 25, 2017

SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. Short for S hared C ontent A nd L ink E valuation, SCALE is an open source program designed to ingest URL-based marketing data from multiple, disparate data sources , and unify the findings.

SEO 92

SEO Social Media Advertising Advertising 92

Shift Communications

JANUARY 2, 2017

Public relations professional must become adept at working with remarketing software, custom audiences in social media advertising systems, email marketing and marketing automation, and any technology which lets us communicate with the audience that our brands already own.

Publicity 83

Publicity Trends Social Media Media 83

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data-Driven PR 157

Data-Driven PR Data Advertising Advertising 157

Shift Communications

SEPTEMBER 18, 2017

The PR industry operates this way mainly because we’ve not had access to predictive software or good data. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized. Using machine learning software such as timekit, scikit-learn, etc. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Publicity Data 132

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. Not as much as you’d think.

Creativity 60

Creativity Skype B2B Agency 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data-Driven PR Data Infographics 189

Shift Communications

JUNE 22, 2015

I’ll use my blog posts for the last 18 months: From here I’ll load them into Excel, clean things up, and match them with the appropriate social shares using SHIFT’s proprietary social scanning software: Now we do a Pearson correlation, plotting the total number of social shares on the x-axis and the total number of page views on the (..)

Social Media 60

Social Media Media LinkedIn Data 60

Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Social Media 60

Social Media Data-Driven PR Media Infographics 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Data-Driven PR Analytics 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

For a mattress company, we converted NIH data on how many hours people sleep every night into a branded national index of “most sleep-deprived cities.” ” Our out-of-pocket cost was $200 for the statistical software that made the calculations. When all else fails, try a straw poll.

Storytelling 149

Storytelling Data Survey Publicity 149

Shift Communications

SEPTEMBER 20, 2017

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice), and ultimately reverse engineer the value of the impressions and the awareness or perception they created. Measure Perception Through a Survey.

Analytics 132

Analytics Measurement Advertising Advertising 132

Shift Communications

OCTOBER 31, 2016

Part of the reason is that few PR professionals are data analysts; the other part is that many of us don’t have access to quality analytics software. Why does software matter? Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework.

Analytics 60

Analytics Storytelling Publicity Data 60

Shift Communications

OCTOBER 19, 2015

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice) and ultimately reverse engineer the value of the impressions and the awareness/perception they created. Christopher S.

Analytics 60

Analytics Measurement Advertising Advertising 60