Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage.

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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is Privacy Consciousness the New Corporate Social Responsibility?

Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

Amid that context, Apple plans to offer a subscription service that would bundle many print magazines and a couple of newspapers into a single offering—all while putting a premium on user privacy. Of particular note, Apple is touting the privacy users will enjoy while browsing.

5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues.

5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues.

Five ways marketers can prepare for GDPR

PR in High Definition

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. From a reputation perspective, handling data in a respectful manner shows your customers that you are safe guardians of their personal information.

Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others.

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A new era for brand trust – how PR must adapt

PR in High Definition

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers.

Can Your Reputation Withstand Increased Surveillance?

David PR Group

Any misstep could turn into an online reputation issue within moments. We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation.

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A scandal like a privacy breach?

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Crenshaw Communications imPRessions Facebook public relations reputation

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. Big tech’s reputation challenges.

Trends 185

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. It’s made promises surrounding the consumer data privacy debate.

PRoust Questionnaire: Sean Kelly

PR Conversations

Which real, historical or fictional person or brand would you like to give a reputation makeover? The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.

Film 88

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. David online reputation online reputation management

Web 64

PRoust Questionnaire: Sean Kelly

PR Conversations

Which real, historical or fictional person or brand would you like to give a reputation makeover? The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.

Film 56

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy.

Why and how communicators must protect their brands from ‘techlash’

PR Daily

Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues. adults believe technology companies have a negative impact on the country.

Brand 136

Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Stay alert for B2B technology changes.

B2B 213

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. Being the steward of a company’s image and reputation comes with the job. Photo by Foto Sushi on Unsplash.

Online security using SSL and HTTPS

Presspage

SSL provides security in two steps, which offers online privacy and data integrity. ssl,http,https,security,technologyWhat do SSL and HTTPS mean?

SEO 78

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. — Privacy for America (@privacy4america) December 3, 2019.

Why don’t we teach our kids how to use the internet to create, invent and do good?

Communications Conversations

The post alluded to teaching cyber security to kids as a way to protect themselves and their personal reputations and data. And yeah, any class would involve lessons around online privacy and cyber security, as Baer points out. Using technology in the classroom is a great thing.

Web 129

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector.

Brand 207

6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage.

How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Stay alert for B2B technology changes.

B2B 156

Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

In the memo, the engineer – who has since been outed as James Damore – acknowledges that both men and women experience bias in the technology workplace, but that “it’s far from the whole story. Google enjoys a reasonably strong brand and corporate reputation.

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Building brand authenticity in a world of distrust

Stephen Waddington

We’re only starting to understand the impact of technology platforms such as Google and Facebook on society. Privacy is set to become a critical for brands if it isn’t already.” Investment in reputation will always get cut in the short term in favour of shareholder value. Pillot de Chenecey suggests that brands builds trust through authenticity, transparency, respecting privacy, and demonstrating empathy.

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Take my agency; we focus on tech PR, with a particular focus in B2B technology.

New Trend: Be Invisible Online 

David PR Group

Technology companies have created ways to use the latest techno trappings—but without leaving a digital paper trail. With the ongoing fear that a foolish text might come back to haunt us, perhaps this is a way to avoid future online reputation management problems.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations.

6 key occasions when your CEO should be the key spokesperson

PR Daily

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. Being the steward of a company’s image and reputation comes with the job.

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Newsguard Technologies will in effect create a ratings system, or as they put it, a “nutrition label” for news sources.