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Navigating AI Privacy Concerns

Ronn Torossian

AI privacy issues are on the rise as AI technology becomes more common in our daily lives. However, these advancements bring up concerns about data privacy and security. It’s crucial for businesses to understand […] The post Navigating AI Privacy Concerns appeared first on.

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Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. They can perform better marketing automation by designing customized campaigns and targeting focused groups. The implications for marketers The debate over […].

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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 The act regulates tracking technology that lets businesses target ads to people who have visited their websites. million in penalties for alleged violations involving its targeted-advertising practices.

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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware!

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Illustration credit: golden sikorka ].

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Smart brands are taking privacy and security seriously—here’s what leaders are doing right

Agility PR Solutions

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. The post Smart brands are taking privacy and security seriously—here’s what leaders are doing right appeared first on Agility PR Solutions.

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