Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. For a more mature technology business, they can help build a competitive advantage. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S. Users’ data collection and privacy aren’t consumers’ only area of concern, though.

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How to balance personalization and privacy in communications

PR Daily

As technology develops and consumers change, all signs point toward personalization as the new standard of the modern brand-consumer relationship. Namely, the desire for greater data privacy and protection from exploitation are causing tensions in how brands seek to reach their destination. Some call this the “privacy paradox.” The data privacy dilemma. The post How to balance personalization and privacy in communications appeared first on PR Daily.

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy.

Privacy Policy

wiredPRworks

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Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. And therein lays the issue– the continuance of the erosion of a worldwide expectation of the right of people to their privacy. If someone’s privacy has been violated, well, that is the user’s problem not Google’s.

Smart brands are taking privacy and security seriously—here’s what leaders are doing right

Agility PR Solutions

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. But despite higher levels of investment in advanced cybersecurity technologies, less than 20 percent of brands and businesses are effectively stopping cyberattacks and finding and fixing breaches […].

These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. It is unsurprising to see a number of technology-focused publishers dominating the list, with The Verge and Gizmodo the top two. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

In a pro-privacy move, Apple would limit marketers’ tracking ability

PR Daily

However, this technology has been an invaluable source of information for marketers looking to learn about potential buyers. Apple asserts that it can protect privacy while still offering marketers valuable feedback on their campaigns. It wrote in a blog post : As more and more browsers acknowledge the problems of cross-site tracking, we should expect privacy-invasive ad click attribution to become a thing of the past. Eg: Profits > Privacy.

Samsung answers privacy concerns over TV voice recognition

PR Daily

Privacy advocates and a good many social media users were not pleased to discover this line from Samsung’s privacy policy for its Internet-connected Smart TVs: Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of Voice Recognition.

2020’s changing attitudes on climate change, tech adoption, privacy and trust

Agility PR Solutions

New research from first-party data and insights platform Dynata examines the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and […]. The post 2020’s changing attitudes on climate change, tech adoption, privacy and trust appeared first on Agility PR Solutions.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Disclose how you’re using data and make sure you’re following privacy best practices before you’re forced to do so through regulations (some of you might already be, through Europe’s GDPR). Technology updates.

Privacy vs. progress: protecting users from data-gathering

Media Bullseye

Despite the potential for using data to improve PR efforts, it is important to consider the impact this information can have on the average consumer, as this gathering of data could blossom into a personal privacy issue. Mozilla’s fight for privacy. During the last several years, Mozilla has introduced features and held events that fight data gathering tactics and promote user privacy.

These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. It is unsurprising to see a number of technology-focused publishers dominating the list, with The Verge and Gizmodo the top two. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

Three question areas in particular – about goals, issues and technology – stood out to me. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. The Annenberg survey listed data privacy, health care and diversity as social issues. 3) PR Technology is about Customer Experience. Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO.

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How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm? Is Privacy Consciousness the New Corporate Social Responsibility? How to Change the Privacy Narrative and Public Perception.

Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

Amid that context, Apple plans to offer a subscription service that would bundle many print magazines and a couple of newspapers into a single offering—all while putting a premium on user privacy. Of particular note, Apple is touting the privacy users will enjoy while browsing. It’s also part of Apple’s continued efforts to set itself apart as a tech company with a good record on privacy.

Why Ello isn’t the new Facebook (and the reason has nothing to do with technology)

Communications Conversations

The answer has nothing to do with technology. Because they protect my privacy? Social Media Tools Technology Trends ello new social media apps new social media tools social media technology social media tools Last week, new social network Ello was all over my social streams. I mean ALL OVER them. Early adopters were handing out invites. And people were snapping them up. Hell, people were BEGGING for them. BEGGING!

Bits, Bytes and the Ethics of Data

PRSay

Revelations about Cambridge Analytica arrive at a time when organizations are already making privacy changes to comply with the EU General Data Protection Regulation (GDPR), which took effect on May 25. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies. Ethics Business Ethics Data data privacy

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. Crenshaw Communications PR Fish Bowl public relations technology cyber security PR cybersecurity

Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Users, the company said, could now enable its virtual-assistant technology, Google Assistant. But it’s a privacy-conscious world now, where a company like Purism appeals to consumers by selling laptops and phones with hard kill switches for microphones and webcams. Engadget wrote : It’s the latest in a series of privacy-related blunders for the company. Crisis Communications Marketing AI artificial intelligence data privacy data security Google

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You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. communications Crenshaw Communications PR Fish Bowl public relations technology

Why Millennials Won’t Unplug From Facebook

PRSay

Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. ” Moreover, 34 percent of respondents in this survey say they don’t worry about their privacy at all. The first theory is that by growing up in a world populated by smartphones and the internet, millennials understand the fragility of digital privacy better than older generations.

5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. Customer needs and technology advances are coming together in a perfect storm of innovation for cloud providers and those tasked with promoting the key players in the space. Privacy concerns drive open source cloud. Crenshaw Communications cloud technology PR

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5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. Traditional retailers were on hand, presumably having sobering discussions about what new consumer technologies are a value-add for their businesses. CES 2020 is officially a wrap.

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5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Five ways marketers can prepare for GDPR

PR in High Definition

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. Blog Charlotte Stoel European PR PR tips Technology Traditional PR data privacy gdpr PR public relationsDoes the new General Data Protection Regulation (GDPR) make you want to just delete all your data and start afresh?

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. Also, as the IoT category has matured, security and privacy have become key concerns. Like IoT and crowdfunding, these are innovations that have had and will continue to have a massive impact on the technology space over the long term. Here, if you got in early, you may have captured some great coverage about the technology’s promise.

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Decoding Apple vs. the FBI and Its Implications for the Future of Internet of Things

Stern + Associates

Speakers & Authorities Cyber Security encryption Internet of Things Jonathan Zittrain privacy TechnologyCongressional testimony is underway in Apple’s stand-off with the U.S. government over the FBI’s request for what the tech titan equates to a master key for its devices. The issues. The post Decoding Apple vs. the FBI and Its Implications for the Future of Internet of Things appeared first on Stern Strategy Group.

Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

BigID – Helps organizations deal with unbridled PII sprawl by transforming the practice of privacy management and personal data protection. Events NY Tech Tech Technology enterprise technology influencer marketing tech PR UXI enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me.

A new era for brand trust – how PR must adapt

PR in High Definition

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers.

The New Era of Global: What Marketers Need To Know

PR Expanded

While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Throughout its history, digital technology has always been a catalyst for companies to reach their customers. For instance, global brands who do business in Europe are leading the way as they work to comply this year with GDPR’s requirements for greater consumer privacy and transparency.

20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

She’s written some excellent pieces on privacy, with a recent focus on politics, given the runup to the 2020 election. Crenshaw Communications imPRessions public relations technology as tech journalists PR TwitterAs we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo.

ICOs, the new Press Release for a Blockchain World

Flack's Revenge

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. It combines a so-called trust protocol and distributed ledger that can solve privacy, security, and inclusion issues. The Right Communications and Technology Stuff.

The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals. I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry.

Is it time to Rethink our Faustian Bargain with “Free”?

Flack's Revenge

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that call the shots and don’t play by the same rules, e.g. if you are an online service vs. a media company, you are not bound by the CDA (Communications Decency Act). PR Tech Public Relations Social Media Technology content copyright journalism media social media

How Facebook Could Become Irrelevant

Waxing UnLyrical

Jim Dougherty is chief writer and ringleader at leaderswest.com , a social media and technology blog that sometimes veers into the bizarre but never into the mundane. Guest Posts Jim Dougherty Social Media facebook privacy in social media teenagers and social networksAfter surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power.

May Tech news round-up

PR in High Definition

Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom. CityAM has a write up of the new service, currently on trial via Taster, the online platform the BBC uses to test new technologies. Charlotte Stoel Technology Traditional PR Facebook Google tech news technology zoom“Hello, can you hear me?”. You’re on mute”. Can everyone see my screen?”.