Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage.

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.

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PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Partnering with a bigger brand in a non-competitive sector can be fruitful for a launch, since the smaller company can ride on its reputation coattails.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. imPRessions public relations reputation Crenshaw Communicationse digital PR PR

Inside Dell Technologies’ pioneering social media monitoring operation

PR Daily

That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts.

4 Reputation Threats Organizations Should Monitor in 2020


For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. Then you have the obvious departments like marketing and sales where reputation is a key element of their success. When we (Firefly) talk about reputation, we split this out from brand or branding.

M&A Strategy: Communications and Safeguarding Reputations

Reputation Us

Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration. When analyzing and auditing a respective business to determine if proceeding with a merger makes sense, considerations include the strength of both companies’ balance sheets, cultural similarities, and compatible technology and communication channels (e.g., This can also help safeguard your reputation for the long-term.

Reputation Is Critical

Reputation Us

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization.

A Reputational Look at Cyber Security’s “Zero Trust”

Reputation Us

There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” ” While we advocate the importance of trust to bolster a company’s reputation, we conversely adopt the Zero Trust model to defend against the sometimes irreversible damage of today’s sophisticated cyber threats. ” says Charlie Gero, CTO of Enterprise and Advanced Projects Group at Akamai Technologies in Cambridge, Mass.

Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS.

#PRStudChat Discusses The State of Digital Corporate Reputation

PR Expanded

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7.

Reputation reinstatement – How to fix a slipped halo

PR in High Definition

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. The fallout of the Cambridge Analytica scandal caused major damage to Facebook’s reputation, not to mention a 30% loss in value. Reputation is not image.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. The post How To Protect Reputation In The Age Of Leaks appeared first on Crenshaw Communications.

Reputation tool shows how brands stack up globally

PR Daily

A positive brand reputation is paramount to its success. The Reputation Institute. So far, The Reputation Institute has published 2015 country RepTraks for the U.S., According to a RepTrak study, Amazon has the best reputation in the U.S.

 Corporate Reputation is Important to Marketing


What’s a reputation worth? Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation. We earlier discussed the importance of a good corporate reputation as well as the importance of having a strategic plan in place in case of a major corporate catastrophe.

Are PR pros right for corporate reputation management?

PR Daily

There’s a big problem with reputation management in corporate America. In most major corporations, no one person is responsible for managing a company’s reputation risk. Often, no one person within PR has full responsibility for corporate reputation management.

Your reputation needs a strong defense

PR Daily

Widespread mobile technology in a globally connected world means that a single mistake can morph into catastrophe. Luckily, the very tools that help your critics share their gripes can be used to safeguard your reputation. Some press really is bad press.

Baume & Mercier empower their online news with PressPage PR technology


” By the late 19th century, the company had an established international reputation, and its timepieces had set accuracy records and won a number of timekeeping competitions. Today, the brand combines its legendary and classy style with a hip lifestyle image.

Quantitatively Measuring Reputation for your Brand


For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s our brand reputation. Public Relations Measurement Brand Reputation Management

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

Building reputations for the long haul

PR in High Definition

Building Mature Reputations. This is a key period in building a reputation for an established, mature organisation. So how do organisations turn from a reactive, news-driven approach to an effective, long-lasting reputation-building approach? The post Building reputations for the long haul appeared first on Firefly Communications. Blog Christian Sharp PR tips communications reputation

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

Vice President, Marketing Technology. cta] The post Repairing Trust: Reputation Management and Crisis Communications appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. But what do we respond to? To develop a more effective crisis communications strategy, we need to understand trust.

Why PR pros must own reputation management

PR Daily

Reputation management” was once strictly a PR term. In the past few years, however, reputation management was taken over by the search engine optimization world. Online reputation is more than search results. Today, reputation management and cybersecurity are joined at the hip.

Time for PR to Take Back Reputation Management

David PR Group

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. We need to take back reputation management.

Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration. Then the importance of timing and channels of communication can make all the difference in keeping institutional reputations intact.

Uber’s SVP resigns as company struggles with reputation

PR Daily

Another executive is out as Uber scrambles to repair its company culture and reputation. Though it continues to struggle with its chief executive’s role in the company, Uber leaders are forging ahead with attempts to clean up the company’s cultural mess and repair its reputation.

Cybersecurity, Human Error and Online Reputation

David PR Group

Human error took center stage this week in the world of crisis and reputation management. The incident made worldwide headlines and PwC took a tremendous reputational hit. With many reputation issues, people simply make mistakes.

5 technologies that will change how you do PR


the importance of online reputation management. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Yet, ideas are always growing, knowledge is accumulating, and technology is evolving.

4 ways to get the most out of your communication technology

PR Daily

The technology that transforms our personal lives eventually finds its way into the workplace. Think reputation, not ranking. Technology should be used to humanize and scale our communication, not to automate it. Technology alone can’t do that for you.

TCIP #003 – The Power of Mobile Technology in Crisis Communication with Jim Spicuzza

Melissa Agnes

Mobile technology can do wonders for today’s crisis communication. The flexibility, the interactivity and the mobility of it all can save lives, reputations and bottom lines. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications. Mobile technology is not only convenient but also available to us, so why not incorporate it and leverage it to your organization’s advantage?

Mobile 177

Disruptive Technology Merits Disruptive PR

David PR Group

Here’s why: Disruptive technology merits disruptive PR. The post Disruptive Technology Merits Disruptive PR appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. One of the big stories of the summer is the rise of ridesharing services.

Let’s get emotional: Expanded social technology using feelings to gain insights

Media Bullseye

The Emotional Science of Social Conversation,” a recent webinar presented by Crimson Hexagon and Spredfast, detailed the specific ways emotions shape social media, as well as how technology can identify these feelings and provide useful insights to organizations.

Is Paid Media the Final Reputation Frontier?

Return on Reputation

Reputation is one of those amorphous things that people struggle to define, yet seek to protect at all costs. Famous quotes about the importance of reputation abound, and companies generally accept the notion that reputations are worth protecting.

Storytelling, Public Relations and Technology – Showing our Families the Ropes

The Hoffman Agency

Public relations agency person – works with companies in technology like Nokia on their PR strategy and in rolling out PR campaigns.” – Trish Markey, mother of Account Coordinator Mollie Markey.

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Identify any major obstacles impairing your branding success, brainstorm ways to overcome them and experiment with measurable solutions that can be adapted and refined as you continue overseeing your reputation program.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

The complex tangle of Neumann’s holdings eventually brought down the company’s IPO—and though JP Morgan has tried to get the deal back on track , the debacle has dinged its reputation. of Alberta’s visibility—and reputation. Infographic: How to protect your online reputation.

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation.

TCIP #039 – 5 Digital Trends That Impact Your Online Reputation with Martin Waxman

Melissa Agnes

In this episode of The Crisis Intelligence Podcast, Martin Waxman and I discuss 5 new digital trends that impact your organization’s reputation and that need to be incorporated into your communications strategies, including your crisis communications. So what does this mean for your reputation and how can you use this to your advantage, especially when Google keeps changing their algorithms?

5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues.