Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Starting with startups is a real key to building a more diverse technology sector and community. But commitment to racial diversity and equality is now inextricably linked to business reputation. The post Can Technology Companies Achieve Diversity?

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.

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How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. COVID shutdown raises reputation risks. Here’s how to protect your brand’s reputation and thrive even during the COVID era. This is true in public relations and reputation as well.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. Any crisis manager knows that it’s easier to prevent a reputation crisis than to clean it up after the fact.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Partnering with a bigger brand in a non-competitive sector can be fruitful for a launch, since the smaller company can ride on its reputation coattails.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

4 Reputation Threats Organizations Should Monitor in 2020


For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. Embrace the Technological Future.

Inside Dell Technologies’ pioneering social media monitoring operation

PR Daily

That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts.

M&A Strategy: Communications and Safeguarding Reputations

Reputation Us

Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration. When analyzing and auditing a respective business to determine if proceeding with a merger makes sense, considerations include the strength of both companies’ balance sheets, cultural similarities, and compatible technology and communication channels (e.g., This can also help safeguard your reputation for the long-term.

Reputation Is Critical

Reputation Us

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. From my own experience, I’ve observed that innovation is often linked with technology. Thus, Makovsky created “Innovation Relations,” which is possibly the agency world’s first systematized practice dedicated to building reputations for innovation leaders. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily.

A Reputational Look at Cyber Security’s “Zero Trust”

Reputation Us

There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” ” While we advocate the importance of trust to bolster a company’s reputation, we conversely adopt the Zero Trust model to defend against the sometimes irreversible damage of today’s sophisticated cyber threats. ” says Charlie Gero, CTO of Enterprise and Advanced Projects Group at Akamai Technologies in Cambridge, Mass.

#PRStudChat Discusses The State of Digital Corporate Reputation

PR Expanded

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. What is digital corporate reputation?

Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at and REPUTATION: BY THE NUMBERS.

 Corporate Reputation is Important to Marketing


What’s a reputation worth? Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation. We earlier discussed the importance of a good corporate reputation as well as the importance of having a strategic plan in place in case of a major corporate catastrophe.

Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. Then you have the obvious departments like marketing and sales where reputation is a key element of their success. When we (Firefly) talk about reputation, we split this out from brand or branding.

Reputation reinstatement – How to fix a slipped halo

PR in High Definition

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. The fallout of the Cambridge Analytica scandal caused major damage to Facebook’s reputation, not to mention a 30% loss in value. Reputation is not image.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. In some ways it’s a healthy sign, but there’s also reason for an ordinary business to fear the reputation damage resulting from a leaked claim by a disgruntled employee or competitor. The post How To Protect Reputation In The Age Of Leaks appeared first on Crenshaw Communications.

Reputation tool shows how brands stack up globally

PR Daily

A positive brand reputation is paramount to its success. The Reputation Institute. RepTrak studies, which are broken up into geographically (global, country and city) as well as by industry (technology, retail, health care and banking) show brand managers how their organization’s reputation stacks up against competitors. So far, The Reputation Institute has published 2015 country RepTraks for the U.S., However, technology companies fare better in Brazil.

Are PR pros right for corporate reputation management?

PR Daily

There’s a big problem with reputation management in corporate America. In most major corporations, no one person is responsible for managing a company’s reputation risk. Many corporate departments including public relations, marketing, brand management and risk management share some level of responsibility for reputation management. Often, no one person within PR has full responsibility for corporate reputation management. Reputation management is a proactive strategy.

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

Vice President, Marketing Technology. cta] The post Repairing Trust: Reputation Management and Crisis Communications appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. But what do we respond to? To develop a more effective crisis communications strategy, we need to understand trust.

Quantitatively Measuring Reputation for your Brand


For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand. Public Relations Measurement Brand Reputation Management

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. Intangible assets include relationships, reputation, brand, people, know-how and other intellectual property and make up more of a company’s overall value than tangible assets such as plant, machinery, stock and property.

Your reputation needs a strong defense

PR Daily

Widespread mobile technology in a globally connected world means that a single mistake can morph into catastrophe. Luckily, the very tools that help your critics share their gripes can be used to safeguard your reputation. Be prepared for crises with a blueprint from battle-hardened communicators and protect your reputation without breaking the bank. Some press really is bad press.

4 ways to get the most out of your communication technology

PR Daily

The technology that transforms our personal lives eventually finds its way into the workplace. Think reputation, not ranking. Technology should be used to humanize and scale our communication, not to automate it. With the rise of technology like AI, the temptation to automate employee communication is high. Technology alone can’t do that for you. Technology can help us reach more employees and with greater impact. We are obsessed with our phones.

By order of the King: A lesson in reputation from Henry II and eBay

PR in High Definition

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Perfect timing, a clear message of a united front, and meeting such a corporate reputation crisis head on is exactly the advice we would recommend.

TCIP #003 – The Power of Mobile Technology in Crisis Communication with Jim Spicuzza

Melissa Agnes

Mobile technology can do wonders for today’s crisis communication. The flexibility, the interactivity and the mobility of it all can save lives, reputations and bottom lines. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications. Mobile technology is not only convenient but also available to us, so why not incorporate it and leverage it to your organization’s advantage?

Mobile 177

Why PR pros must own reputation management

PR Daily

Reputation management” was once strictly a PR term. In the past few years, however, reputation management was taken over by the search engine optimization world. Here’s how Wikipedia defines reputation management: Reputation management refers to influencing and controlling an individual's or business's reputation. How you are initially viewed online is critical to your organization’s image, but your reputation crosses many other parts of your business.

Time for PR to Take Back Reputation Management

David PR Group

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Today, when you mention reputation management, most people equate it with “online” reputation management and the act of trying to manipulate search results by pushing down, burying or suppressing negative content and links.

Building reputations for the long haul

PR in High Definition

Building Mature Reputations. This is a key period in building a reputation for an established, mature organisation. So how do organisations turn from a reactive, news-driven approach to an effective, long-lasting reputation-building approach? The post Building reputations for the long haul appeared first on Firefly Communications. Blog Christian Sharp PR tips communications reputation

Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration. When analyzing and auditing a respective credit union to determine if proceeding with a merger makes sense, considerations include the strength of both credit unions’ balance sheets, cultural similarities, and compatible technology and communication channels (e.g., This can also help safeguard your reputation for the long-term.

Cybersecurity, Human Error and Online Reputation

David PR Group

Human error took center stage this week in the world of crisis and reputation management. The incident made worldwide headlines and PwC took a tremendous reputational hit. At the seminar, information technology professionals, cybersecurity experts and even the FBI confirmed that the biggest weakness in cybersecurity remains the human element. With many reputation issues, people simply make mistakes.

Uber’s SVP resigns as company struggles with reputation

PR Daily

Another executive is out as Uber scrambles to repair its company culture and reputation. Beginning with my first day at Uber, I have been committed to building a diverse Business Team that would be widely recognized as the best in the technology world: one that is welcoming to people of all genders, sexual orientations, national origins and educational backgrounds. But there is evidence of brand damage within the technology community.

Baume & Mercier empower their online news with PressPage PR technology


” By the late 19th century, the company had an established international reputation, and its timepieces had set accuracy records and won a number of timekeeping competitions. Today, the brand combines its legendary and classy style with a hip lifestyle image. The watchmaker’s recent and unique collaboration with motorcycle company Indian is a great example of how they captured an iconic spirit into a series of three one-of-a-kind timepieces.

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Identify any major obstacles impairing your branding success, brainstorm ways to overcome them and experiment with measurable solutions that can be adapted and refined as you continue overseeing your reputation program. Once identified, the company can try to solve these issues by implementing measurable activities and goals, such as experimenting with better technology or increasing the number of company representatives.

Disruptive Technology Merits Disruptive PR

David PR Group

Here’s why: Disruptive technology merits disruptive PR. The post Disruptive Technology Merits Disruptive PR appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. DavidPRBlog crisis communications crisis management disruptive innovation disruptive technology lyft marketing media relations miami PR public relations ridesharing uber One of the big stories of the summer is the rise of ridesharing services.

Let’s get emotional: Expanded social technology using feelings to gain insights

Media Bullseye

The Emotional Science of Social Conversation,” a recent webinar presented by Crimson Hexagon and Spredfast, detailed the specific ways emotions shape social media, as well as how technology can identify these feelings and provide useful insights to organizations. Errol Apostolopoulos, Senior VP of Product at Crimson Hexagon, and Chris Kerns, VP of Research and Insight at Spredfast, discussed how image recognition technology and Facebook reactions allow closer monitoring of human emotions.

5 technologies that will change how you do PR


the importance of online reputation management. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Embrace the future of PR The incremental progress of technology often gives the impression of stagnancy.