Why Boeing’s Reputation Radar Failed
ImPRessions - Crenshaw Communications
MAY 15, 2019
Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.
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