Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. In March, Facebook founder and chief executive officer, Mark Zuckerberg, wrote in a blog post : … [T]here’s also an opportunity to build a simpler platform that’s focused on privacy first.

Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

The watch word, says CEO Mark Zuckerberg, is privacy. In a blog post , he added that as he thought about the future of the internet, “I believe a privacy-focused communications platform will become even more important than today’s open platforms.”. “Zuckerberg is a master of leveraging #privacy for anti-competitive advantage,” Soltani said on Twitter. Then there’s the fact that Facebook’s privacy promises have historically been broken.


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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat. CC BY-SA 4.0.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders. P&G confirms partnership with Chinese company to circumvent Apple’s privacy settings.

Brands lacking a privacy-first culture risk losing customer trust

Agility PR Solutions

Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. A data breach can reduce a company’s bottom line to shreds and tarnish its brand reputation for years.

Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. ReputationUs is a firm specializing in helping mid- to large-sized businesses and nonprofits enhance, advance and protect their valuable reputations. The post Linking Cybersecurity and Corporate Reputation.

Privacy isn’t necessarily a good thing

Stephen Waddington

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. Personal privacy and security strikes at the core of Facebook’s proposition. Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy.

Can you have privacy under a spotlight?

PR in High Definition

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. As comms professionals, we are well versed in building up the reputation of CEOs or business leaders to increase awareness of a company.

When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

But in the real world, such admissions may make the hacked party vulnerable to litigation or further reputation harm. The best privacy crisis is the one that doesn’t happen, of course. The post When A Privacy Breach Is A PR Crisis: How To Avoid It appeared first on Crenshaw Communications. What would happen if your emails were disclosed for all to see?

The importance of civility for brand reputation in 2020

PR Daily

Gen Z tends to get most of their news and information from Facebook, despite privacy issues or other concerns about the platform, though Coville stresses that users are likely getting news from publishers on the platform, a John Oliver segment or CNBC clip that might have been uploaded.

4 Reputation Threats Organizations Should Monitor in 2020


For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

Can you have privacy under a spotlight?

PR in High Definition

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. As comms professionals, we are well versed in building up the reputation of CEOs or business leaders to increase awareness of a company.

Apple takes swipe at Google and others with privacy-themed billboard

PR Daily

Apple hopes that its strong stance on privacy can help preserve its brand reputation and strong customer bond. CNBC reported : The message, which takes up about 13 floors of building, says: “What happens on your iPhone, stays on your iPhone” with the URL to Apple’s privacy website. The sign sends viewers to a URL where Apple elaborates on its privacy bona fides. It writes: At Apple, we believe privacy is a fundamental human right. link] #ces #privacy #iot.

How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Here are today’s top stories: Instagram preempts privacy questions on new messaging feature. Industry insiders should pay attention to see just how much of their privacy consumers are willing to trade away. This is the crux of reputation management, executive communication, brand management and many other facets of the modern PR pro’s role.

5 Questions with Mark Cuban About Online Privacy

David PR Group

It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. Cuban, owner of the Dallas Mavericks and a star of CNBC’s Shark Tank , takes privacy so seriously that he has multiple business interests devoted to helping individuals and companies send and receive messages and post on social media more securely and more privately. We take privacy seriously.

Physician Internet Defamation: How Doctors Can Deal with False Reviews and Protect Their Reputation

Melissa Agnes

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. Physicians are particularly vulnerable to reputation attacks for a number of reasons and, unfortunately, face a difficult challenge responding to them because of HIPAA restrictions. Combating False, Harmful Reviews and Protecting Your Reputation. Monitor your online reputation. By Whitney C.

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

PR Daily

Clubhouse scrutinized for privacy and security concerns. Concerns over Clubhouse’s privacy vulnerabilities and its policies have been growing among the app’s critics and those concerned with how their data is being used online.

How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm? Is Privacy Consciousness the New Corporate Social Responsibility? How to Change the Privacy Narrative and Public Perception.

Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. Can Better PR Solve Tech’s Reputation Problem?

Data distrust is creating big reputational risks for brands—5 steps PR must take now

Agility PR Solutions

Consumers are increasingly fed up with fears of their personal data being compromised virtually every time they make a purchase—and new research from global comms consultancy Ketchum shows that the brands and businesses that endanger their customers’ privacy are taking real reputation risks with security shortfalls. The post Data distrust is creating big reputational risks for brands—5 steps PR must take now appeared first on Agility PR Solutions.

Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

Amid that context, Apple plans to offer a subscription service that would bundle many print magazines and a couple of newspapers into a single offering—all while putting a premium on user privacy. Of particular note, Apple is touting the privacy users will enjoy while browsing. It’s also part of Apple’s continued efforts to set itself apart as a tech company with a good record on privacy.

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Users instantly protested the new feature, saying that the ability to send messages to strangers created numerous privacy concerns and the potential for abuse.

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A Pocket Square Is Not Your Reputation

David PR Group

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. The sad aspects are that the online reputation and the actual reputation of the company don’t match, and the top executives are focusing more on how they appear in client meetings than how the internet presents their business.

Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

For a decade sales have climbed along with profits, and its reputation for innovation has flourished. To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

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Fake news about brands — a new era of reputation management

PR in High Definition

Fake news has already caused havoc in the political sphere and causes reputational damage. Some fake news websites will even say they’re a fake news publication in the privacy and T&Cs section. Fake news is not a problem that will go away overnight and with the rise of stories now targeting brands, it’s clear that community management and social listening has a huge part to play in reputation management.

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. Let’s focus on employee privacy in the workplace.

Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. Crenshaw Communications imPRessions public relations reputation congressional hearing Google PR Sundar Pichai

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A new era for brand trust – how PR must adapt

PR in High Definition

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers.

Can Your Reputation Withstand Increased Surveillance?

David PR Group

Any misstep could turn into an online reputation issue within moments. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot. Can your reputation withstand increased surveillance? The post Can Your Reputation Withstand Increased Surveillance? appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. David online reputation management privacy public relations surveillance

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. With its changing reputation comes a new caution in CEO conduct. Crenshaw Communications imPRessions leadership public relations reputation CEO PR technology publiic relationsFor CEOs of technology companies, arrogance is out and humility is in.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. Cryptocurrency had a great year in 2017, breaking through the $10,000 price barrier and throwing off some of its shady reputation. That’s because 2017 brought a pile-up of hits to its reputation.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Crenshaw Communications imPRessions Facebook public relations reputation

Five ways marketers can prepare for GDPR

PR in High Definition

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. From a reputation perspective, handling data in a respectful manner shows your customers that you are safe guardians of their personal information.

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

A scandal like a privacy breach? The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. PR Fish Bowl public relations B2B public relations brand reputation CEO visibility thought leadershipThought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories.

Webinar: Crisis Response Strategies for In-House Counsel

Melissa Agnes

From safeguarding your organization against false negative reviews and defamation, to staying current with online privacy issues and laws, to keeping up with the different platforms and the various legal tactics required to protect the brand against reputation attacks; it’s an overwhelming task and many in-house counsel, having a long list of other daily duties and responsibilities, just don’t know where to begin or how to plan and prepare for these 24/7 risks.

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PRoust Questionnaire: Sean Kelly

PR Conversations

Which real, historical or fictional person or brand would you like to give a reputation makeover? At a time when transparency and accountability are high on everyone’s agenda, PR professionals are busy developing strategies for organizations to achieve objectives in these areas while protecting privacy. The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. Public relations is about reputation – the result of what you do, what you say and what others say about you.